On October 17, at the opening ceremony of the new headquarters building of YTO Express, the new independent brand "Promise Express" under the YTO Jiaolong Group was officially released. Promise Express adheres to the concept of "service with heart, promise to deliver" and is committed to building a high-quality, high-tech, international express supply chain network and creating "Chinese express delivery that allows users to rest assured." Industry insiders expect that the Commitment Express will play a role in promoting the industry to achieve high-quality development and serve the "Belt and Road" construction.
At the scene that day, Yu Weijiao, chairman of Yuantong Jiaolong Group, Yang Xinwei, executive president of Yuanshuo Supply Chain Management Co., Ltd., the operator of the Promise Express, and customer representatives launched the launch of the Promise Express.
Yu Weijiao (data map)
The overall shape of the "Promise Express" brand LOGO comes from the brand's English abbreviation "OTP (On Time) "Promise", the symbol of the flying eagle is cleverly integrated into the letter pattern, conveying the concept of extreme speed and credible promise; in terms of color, orange-red is used as the main tone, giving people a friendly, fashionable and rich atmosphere. At the same time, the slanted Battenberg checkered pattern in the LOGO uses a technological visual effect to highlight the dynamic trajectory of parcel delivery under the support of information technology.
Yang Xinwei introduced that Promise Express is a high-frequency distribution service network that benchmarks internationally and serves mid-to-high-end customers. It will work together with existing economical express delivery to serve the personalized needs of e-commerce and help new retail and cross-border e-commerce. In addition, there are instant delivery, O2O delivery, warehousing and delivery services, as well as value-added services such as price guarantee for valuable products, payment collection, night service, reverse logistics and other value-added services.
Commitment Express started its internal trial operation on July 22 this year. During this period, business growth and service quality showed a high level. Up to now, Promise Express has established 565 directly operated sales departments in 89 cities. By the end of this year, there will be nearly 700 directly operated sales departments. The service network covers nearly 1,000 cities and counties, basically forming a platform-type logistics network. prototype.
Why does China’s express logistics industry need to promise express delivery? On the one hand, consumers are increasingly aware of problems such as unstable timeliness, inconsistent service quality, and insufficient safety guarantees in traditional express delivery services; on the other hand, mid- to high-end business parcels, new retail, cross-border business and various Personalized and customized delivery services are growing rapidly and are still a “blue ocean” with huge potential.
"Based on the common 'pain points' in the current stock market and the huge space in the incremental market, the launch of Promise Express is at the right time, location, and people." Yang Xinwei said that Promise Express will strive to create multiple advantages - cost-effectiveness High, faster and more stable, technologically safe and refundable if not met.
For example, Promise Express will gradually enable RFID and other technologies for each express shipment to monitor the full life cycle of the package, requiring the collection sales department and distribution center to operate in strict accordance with the planned route frequency and timeliness requirements, thereby ensuring that each express shipment time limit is reached. For another example, for items with special needs such as fresh food, once the express delivery time exceeds the promised time, full compensation will be provided. In terms of product system,
promises to achieve same-day delivery and next-morning delivery within the economic circle by express express. Express shipments to key cities across provinces can rely on the resources of "all cargo aircraft + bulk flights" to achieve next-day delivery coverage. More than 90%. In the network expansion model, a shared model with a fully direct operation system as the core is adopted, including various models such as agency, joint construction, and agency, to achieve an effective balance between operating cost control and service quality assurance.
It is worth noting that as an independent brand under Yantong Jiaolong Group, Promise Express will receive effective support from the group’s express delivery, logistics, aviation, new retail, high-tech and other resources. At the same time, it will also fully connect with Yantong’s ongoing efforts to build domestic and international service network.
