Nandu News Reporter Tian Haiyan Recently, Foshan City Market Supervision Bureau investigated and dealt with several mooncake manufacturing and sales outlets that infringed the exclusive rights of the "Xianglan" registered trademark.
Reporters learned that before the restructuring of Guangdong Xianglan Food Co., Ltd., it was formerly the Foshan Sugar, Tobacco and Liquor Company Xianglan Bakery, a subsidiary of Foshan Commercial Corporation. It was founded in 1981 and is one of the established enterprises in the pastry industry in Guangdong Province.
Over the past few decades, the company's products have won many honors including provincial excellent products, ministerial excellent products and even national gold medals. Huge amounts of advertising expenses are invested in major media every year. The "Pandan" produced by the company , "Lanhua" brand series of mooncakes including double yolk mooncakes, lotus seed mooncakes, five-nut mooncakes and other products are deeply loved by consumers, especially in Foshan area. "It is precisely because of this that "Xianglan" brand mooncakes have become a target for unscrupulous merchants to take advantage of the peak sales season of the Mid-Autumn Festival to make a fortune by producing and selling infringing and counterfeit goods." said the relevant person in charge of the Foshan Municipal Market Supervision Bureau.
After receiving a complaint from Guangdong Xianglan Food Co., Ltd., the Foshan Market Supervision Bureau quickly deployed the Nanhai District and Dali Town and Guicheng Street tertiary market supervisory departments to coordinate, after careful preliminary online and offline verification. On August 30, a surprise inspection was carried out at the same time on several mooncake manufacturing and sales outlets suspected of infringing on the complainant's exclusive rights to the registered trademark "Xianglan". During the inspection of
, a den suspected of making infringing mooncakes and selling them online through a WeChat public account was found in Dali. 49 boxes of suspected infringing finished mooncakes, 12 varieties of semi-finished mooncakes and a batch of packaging materials were seized; in Dali Pingdi A food store seized 32 boxes of suspected infringing mooncakes and a batch of bulk mooncakes; a mooncake pick-up point was seized in Guicheng , and 10 boxes of suspected infringing mooncakes were sealed. The above-mentioned cases are currently under investigation. For manufacturers who found suspected infringement marks on mooncakes, the Municipal Bureau quickly transferred the clues of the case to the Jiangmen Municipal Market Supervision Bureau, which has jurisdiction over them, to achieve a full-chain crackdown on the production, supply and marketing of infringements.
How to choose mooncakes to avoid pitfalls? Foshan Market Supervision Bureau has some tips for citizens.
1. Pay attention to the product label. mooncake labels must comply with the requirements of the "Food Safety Law of the People's Republic of China", "General Principles for Labeling of Prepackaged Foods", etc., and be marked with the manufacturer's name, factory address, ingredient list, production date, shelf life, storage guide, quality grade, product Standard number, "SC" and serial number, etc. For some naked mooncakes, consumers should not only check the appearance of the mooncakes visually when purchasing, but also pay attention to the labels on the shelves to understand the specific shelf life and other information of the products.
2. Choose purchasing channels carefully. If you choose to buy mooncakes online, it is recommended that consumers choose the brand's official flagship store, online stores with good reputation and other merchants to purchase. At the same time, they need to consider the storage and transportation requirements of pre-ordered mooncakes to prevent the mooncakes from deteriorating during express delivery. Don’t trust “personally customized” and “purely natural” products on WeChat Moments and Weibo. Because formal production supervision links are often missing in the production process of such products, their quality is difficult to guarantee.
3. Treat “innovative” mooncakes rationally. In the fierce market competition, some mooncake merchants use selling points such as "new taste, new technology" and "new formula" to attract consumers who like to try new things. Consumers should view this rationally and compare similar products and Check the relevant product standards to determine the authenticity of these advertisements and avoid buying "innovative" mooncakes at high prices.
In addition, the Foshan Municipal Market Supervision Bureau recommends citizens not to discard mooncake packaging boxes and bags after the festival and recycle them. .
A workshop that was producing mooncakes that allegedly infringed on the exclusive rights to the registered trademark "Xianglan"
