Dongquan Hot Spring contains the first hot cave in China and the third in the world; the spring water in Fengfengshen Ancient Town rises 12 times a day, and the wonders have been surging for thousands of years... Banan, the first place in the main city to see the golden light of the sunrise, has been there since the Shang Dynasty. Inheriting the blessings of heaven and earth, mountains, forests, lakes, and ancient towns are scattered in this paradise, vividly expressing the miraculous craftsmanship of nature.
The hometown of Ba, with its beautiful mountains and beautiful waters, has nurtured a thousand-year cultural heritage. The literati of the past dynasties regarded Banan as the "Peach Blossom Land" where their souls retreated and retreated. Over the past 3,000 years, they have left calligraphy treasures handed down to the world: Cheng Chunxiang wrote "The Peak of Shengdeng Mountain", Wang Tingxiang wrote "Mudong Station", and Zhao Xi wrote "Yudong Stream" ...the "three nourishments" of health care, mind care and elderly care. In this hot summer, Banan, which has rich tourism resources, is like a magnet attracting more and more urbanites to live a comfortable life in a Chinese style. 
News
1 million square meters of "Peach Blossom Land" will appear in the main city
In the "Chongqing Summer Resort and Leisure Real Estate Planning (2014~2020)" announced in mid-April, the Banan Shengdeng-Shuangzhaishan area is the only one in the main city. The summer resort and leisure real estate planning area appears among the 20 areas that are focused on the development and creation of the city's summer resort and leisure real estate planning. According to the plan, by 2020, Banan will build a "Peach Blossom Land" with an area of 1 million square meters for summer vacation and leisure, distributed among the beautiful scenery and fresh air of Tiaoshi Shengdeng Mountain, Linhai, and Shitan Shuangzhai.
"Leisure in the world can be found in Banan. The above eight words are the foundation and essence of the 1 million square meters of summer resort leisure real estate." The relevant person in charge of the Banan District Tourism Bureau said that Banan has "beside springs and mountains. It has six natural resources, "near forests, lakes, around the island, and along the river" and six human resources of "Ba culture, folk customs, capital, religion, and educated youth". The natural landscape and the cultural landscape complement each other, and it was awarded the first batch of "China's Excellent Tourism City" in the country. " and Chongqing's only "China's Hot Spring Hometown" and other reputations, it has unique advantages in developing the summer vacation and leisure industry.
The relevant person in charge of the Banan District Land and Resources Management Branch said that with the advent of the era of national leisure, simply finding a cool house to live in for a few months can no longer meet the increasing needs of urban people for summer escape. In the face of market changes, summer resort and leisure real estate needs to rely on industrial projects to make the summer resort and leisure industry chain as long as possible, lead and innovate vacation life models, and attract "migratory birds" people to live and stay. To this end, the Banan District Party Committee and District Government have long-term planning and precise positioning, from meeting demand to guiding consumption, focusing on the word "nurture", and making every effort to explore the blue ocean market for the summer vacation leisure industry.
It is reported that in recent years, Banan has actively created four major sectors: leisure vacation, rural tourism, cultural experience and health experience, providing full substance and fresh connotation to the brand of "leisure in the world, nourishment in Banan". In the leisure and vacation sector, Banan promotes the Eastern Hot Spring Karst Tourism Loop as a strategic focus, and upgrades the East Hot Spring-South Hot Spring Municipal Tourism Resort, Shengdeng Mountain and other areas, as well as the East Hot Spring Water Park, Jiangjia Cave, etc., and makes good use of it. "Spring", a scarce resource, allows citizens to maintain their health, mind, and old age. At the same time, combined with urban agriculture, around the "One Heart and Two Wings" area, with Tianping Mountain as the core, we will further improve the infrastructure of projects such as Yunlin Tianxiang, Colorful Forest, and Fengfen Ancient Town, making rural tourism more poetic and authentic; in terms of cultural experience, It will rely on cultural scenic spots such as Ba Cultural Park, Tianxin Temple, and Nanquan Anti-Japanese War Site to reproduce Banan’s unique regional cultural characteristics and profound historical deposits.
"We will also make up for the gap in the health industry in the development of the main city from north to west, and develop differentiated development to build an ecological health experience. For example, we will deploy anti-aging plastic surgery and beauty in South Hot Spring, build Linhai summer vacation and leisure, Shuangzhai Mountain organic agriculture demonstration base and other projects." The relevant person in charge of the Banan District Tourism Bureau said that in terms of developing medical tourism, Banan has high-quality resources that other districts in the main city lack, which is also one of Banan's core advantages in attracting summer vacationers.
In-depth
Instigating the reform of summer resort and leisure real estate in Chongqing Why is the "younger generation" Banan?
Compared with "big brothers" such as Wulong Fairy Mountain, Wansheng Black Valley, Jiangjin Simian Mountain, and Nanchuan Jinfo Mountain, the development of summer resort and leisure real estate in Banan started later, and it faces major opportunities as well as many challenges. "Banan can learn from the mature experience of regions that started early, plan from a high starting point, carry out orderly and differentiated development, and give full play to the advantages of latecomers." Experts analyze that the current summer resort and leisure real estate market in Chongqing has initially formed a first, second and third echelon situation. However, the promulgation of the "Plan" has undoubtedly given an important opportunity for the reform and upgrading of summer resort and leisure real estate. In this round of fierce competition, Banan has "four magic weapons" to stir up the existing summer resort and leisure real estate pattern, and is expected to become Chongqing's first resort in the next five years. A dark horse in the summer leisure market.
Magic Weapon 1:
The location is good and it is in the 1-hour economic circle
"The location advantage is the core competitiveness of Banan. It also has delicious food, beautiful scenery and a cool climate. There is no need for people to travel and travel far away." Every summer, I come to Banan to escape the heat. Citizen Zhou Xiaoyu said that as the most beautiful back garden in the main city, Banan has close distance and good transportation, occupying a prime position that other areas cannot catch up with or compare to.
Banan Shengdeng-Shuangzhaishan area is only 70 kilometers away from Jiefangbei and belongs to the standard "one-hour economic circle". The existing Yuxiang Expressway, S103, S104, S105, S415 and other traffic roads run through the southern area. Shengdengshan Tourist Resort and Shuangzhaishan Tourist Resort, the planned Yu-Changchun Railway, Jiangxiang Link Expressway, Mudong to Tiaoshi and other transportation roads will also be effectively connected to the Banan Shengdeng-Shuangzhaishan area. Consumer groups in the main urban area and surrounding districts and counties can easily make a round trip on the same day.
You can enjoy the prosperity of the city when you go out, and you can enjoy the tranquility of the paradise when you enter. This is the most appropriate portrayal of Banan's location.
Magic weapon two:
Ecologically good 15℃ natural oxygen bar
"The content of negative oxygen ions in the air of Tiaoshi Town is more than three times higher than that of the main city of Chongqing. I have lung problems, and I feel very soothed when I come here." Come here to jump this month Aunt Wang, who is a summer resort in Shizhen, said that the average altitude of the Banan Shengdeng-Shuangzhai Mountain area is over 900 meters (880-1064 meters), and the annual average temperature is about 15°C. There is no need to turn on the air conditioner in summer, so it is just right to escape the heat and enjoy the coolness. As the forest coverage rate reaches more than 60%, a natural oxygen bar has been formed here. There are nearly 4,000 species of plants, including more than 50 species of nationally protected plants, such as metasequoia, silver fir, yew, panicle fir, wood lotus, etc. She is in You can see rare species while taking a walk.
In addition, unlike many areas that are short of water, Banan’s average surface water runoff is 1.056 billion cubic meters, groundwater recharge is 105 million cubic meters, and the Yangtze River cross-border flow is 170 million cubic meters. Drinking water resources are very abundant, which makes it ideal for summer resort and leisure real estate planning. Provide strong basic support for construction.
Magic weapon three:
has many resources. A large number of ace scenic spots
have effectively developed rich summer vacation and leisure resources, made good use of new media and multiple platforms for tourism marketing and branding, and established Banan's proactive attitude to integrate with the market. The author learned that recently, a most complete guide to the colorful summer picking season on Banan District Tourism Bureau’s official WeChat “Banan Tourism” went viral in the circle of friends, making many well-known picking bases popular again. From June to In September, Banan's peaches, grapes, plums, watermelons, kiwis, pears, radishes and other fruits are fragrant. There are nearly a hundred best picking points, forming a massive fruit and vegetable picking carnival.
The exquisite fruit and vegetable picking base is just a microcosm of Banan’s development of summer vacation and leisure resources. At the beginning of this month, the East Hot Spring Scenic Area successfully established itself as a national 4A-level tourist attraction, adding another golden sign to Banan’s competition for the summer vacation and leisure industry. At the same time, a large number of "ace" tourist attractions are on their way to "A" level and have grown into Chongqing's flagship summer resorts. The scenic spots, including Flower and Tree World, Fengfen Ancient Town, Foying Gorge, and Pipa Cave, include activities such as flower appreciation, fruit picking, hot spring health care, Zen tea enlightenment, cycling fitness, barbecue camping and other activities, which are immersed in the rural atmosphere and ensure a comfortable stay. There are no empty windows or repetitions throughout the year, creating a "Peach Blossom Land" for citizens to "go fast and travel slowly".
magic weapon four:
is very popular. Fans should grab
from dolls to silver-haired elderly people and toddlers. They can all find a suitable way to play in Banan. Especially the young fans born in the 90s and 00s, Banan’s regard for them can be described as “well-intentioned”.
html On June 24, the youth study tour recommendation meeting was held at the Banan Days Hotel. 11 city study tour organizations and 13 Banan study tour bases participated in the meeting to jointly study how to combine the characteristics of Banan resources to develop more attractive areas. , study tourism and parent-child tourism products that better cater to the market."We must seize not only the current market, but also the future market." It is reported that in order to create high popularity, Banan innovatively planned the Zen Tea Festival, Fengsheng Ancient Town Street Opening, Pear Blossom Festival, Cherry Blossom Festival, Manhua Season, Kara Strawberry Festival...a series of marketing festivals that embodies China's beautiful artistic conception and elegant life charm, has successfully attracted the attention of Chinese and even overseas tourists, cultivated large and small fans, and accumulated tens of millions of people.
Hot spots directly
Samyang resort
Organic life town to cultivate Zen mind
"Ecology, projects, and popularity are important criteria for judging the success of summer resort and leisure real estate." Experts said that Banan organized a group to go to Chengdu, Yunnan, Guizhou, etc. Carry out tourist source marketing in surrounding markets and jointly organize special tourism festivals to accurately target customer groups, increase visibility, and make the market bigger. Experts pointed out that with the three major sections of Shengdeng Mountain, Linhai and Shitan Shuangzhai, they are seamlessly connected with surrounding leisure tourism and other related industries. The three major summer vacation and leisure sectors will take different routes according to their respective resource characteristics: conquer the beautiful "peak" scenery on the Shengdeng Mountain of "Little Emei", indulge in the colorful four seasons in the forest sea of "Xiaojiuzhai", and enjoy the beautiful scenery of the double mountain with cascading green trees. Practice Zen in the village and have a summer vacation and leisure experience that is "intoxicated and never know the way back".
Among them, the Shuangzhai Mountain area consists of Dazhai Mountain (1,097 meters above sea level) and Xiaozhai Mountain (1,111 meters above sea level). Shengping Lake and Tizi Lake at the foot of the mountain complement each other, and the surrounding forests and cultivated land are intertwined. It is a green and original landscape. resort. In 2012, the Banan District Government introduced Chongqing Meide Group and is building a place where you can put your mind at ease - an organic living town.
The Shuangzhai Organic Agriculture Demonstration Chain Base Construction Project has transferred more than 1,000 acres of land centered on Xiaozhaizi, planted organic crops, built a flower and fruit banquet, renovated more than 20 private houses, and built more than 10 expert buildings. Restorative construction of forests and water resources will be carried out, and organic agricultural production, organic industry development, and opportunistic agricultural consumption will be carried out on the basis of restoration.
The author learned that while retaining thousands of years of agricultural culture and unique terraced pastoral cultural landscape, modern buildings including summer resort real estate, hotels, etc. will also be built here to maximize the unique charm of ecology and modern compatibility. In the future, Here people can cultivate their minds, enlighten themselves, practice Zen, participate in organic life experiences, and return to a natural, simple, healthy and contented life.
Face to face
Exclusive interview with Banan District Party Committee Secretary Li Jianchun
Editor: If you could describe the unique beauty of Banan summer in one sentence, how would you describe it?
Li Jianchun: Then I will use a poem to describe it! The steps are empty, the shirt sleeves are waiting to fly, and the stone slabs are coiled back to catch the stars. Thousands of green trees are on the ground with your feet, and all the green mountains are covered with your eyes. The river in the smoke turns slowly, and the pine waves outside the wind listen carefully. Then I have to stay in the house to spend the summer, and sit in the Huangting to read the incense. Editor
: How do you view the development of the summer vacation leisure industry?
Li Jianchun: We Chongqing citizens will drive to Sichuan, Guiyang, and Hubei to escape the summer heat, which shows that there is a huge market demand for the summer vacation leisure industry. National leaders said that the people's yearning for a better life is our goal, so developing the summer vacation leisure industry is an act of people's feelings and livelihood. Editor of
: Will Banan speed up the development of summer resort real estate?
Li Jianchun: Our view is that we cannot wait or rush, we must plan well before starting, and the environment and ecology must not be damaged. We hope to integrate the house into nature, show an ecological and modern feeling, and make the people living inside comfortable.Banan will coordinate industrial development, cultural development, etc., and lead people outside the Second Ring Road to become well-off through urban agriculture, rural tourism and other businesses, and achieve integrated urban and rural development. Editor of
: Netizens reported that Banan’s WeChat platform is very cute. I would also like to ask the secretary to canvass votes for Banan in the end.
Li Jianchun: Thank you for your support and attention. I would like to say that when a city reaches a certain stage of development, there will be a counter-urbanization trend. People have a strong desire to return to nature. Just like the people of Hong Kong like to go to rest outside Hong Kong Island, Banan, as the back garden of the main city, Surrounded by mountains and forests, and close to Lake Pavilion Island, it is really a good place to maintain health, nourish the mind and provide for the elderly. Everyone is welcome to come to Banan to spend the summer.
