With the increasing number of restaurants, I found that many restaurants have elegant and high-end decorations, delicious dishes, and low prices, but their business is not good. Therefore, the initial marketing plan is particularly important. Marketing is not only to let more people know about your store, but more importantly, to retain your customers, and finally to make customers become your "fans".
Marketing Plan 1. The value of free
Nowadays, many industries are providing free trial, free returns and other services. Probably only the catering industry has been pursuing the ancient concept of "there is no free lunch in the world". Many business owners who are preparing to open stores are confident in their products, but are worried about how to find customers. In fact, free is the best publicity. If you have enough confidence in your product, are you afraid that customers will not come again next time? There are currently many restaurants launching free products.
Marketing Plan 2: The core products are free, and other products are charged.
In fact, many hot pot and skewers are currently using this model, which is the so-called free base of the pot and a fee for the dishes. There are also many sellers of stir-fried vegetables and rice, claiming that the rice is enough to keep you satisfied, but in fact the core products are free and the dishes are charged. This model will give people a feeling of taking advantage, and if used well, it can play a role in promoting business.
Marketing Plan 3. Free products drive paid dishes
Choose two items from the store that are highly profitable and taste decent, but they are not the best dishes. Generally, there are more cold dishes, which makes customers feel that they can always "get a bargain" when dining in your store. ".
Marketing Plan 4. Launch flagship dishes
Restaurants must have flagship dishes. The price of this flagship dish should be low but profitable and taste good. Make this flagship dish a must-order dish when entering the store.
Marketing Plan 5. Specialties
In addition to main dishes, special dishes are one of the indispensable marketing items for restaurants. How to do it?
(1) has set up five special dishes and sold
(2) dish recommendations at cost prices. A display board is set up at the entrance of the store to display the 5 to 10 dishes most ordered by customers.
Marketing Plan 6. Lucky customers can get free orders
For example, lucky seats are drawn every day in the store, and customers who sit in the designated seats can enjoy free orders or free gifts. Another example is to set a lucky order number every day, and click on this order number. Customers can also enjoy free orders or free gifts.
Another example is how many customers can enjoy the corresponding discounts each day.
sets up a TV screen inside the store and at the entrance to show the lottery process, in order to attract more customers to participate. The dynamic effect of the large-screen lottery will be better than that of a physical large turntable.
All-round Roulette Lottery Software
Marketing Plan 7. Free within a specific time
For example, you can enjoy discounts or discounts when dining at designated time periods every day.
Customers can enjoy free or discounted meals on their birthday.
can also offer corresponding preferential activities to corresponding groups of people on specific holidays, such as free for three children traveling together on Children’s Day, free for teachers on Teacher’s Day, etc.
Marketing Plan 8. Use online media to promote
1. Newly opened restaurants can get a 50% discount if customers forward it to WeChat Moments.
2, Meituan group purchase customers can give you a 10% discount if you praise them in the comments.
3. If the customer comes with an Internet celebrity and posts a short video on his own Douyin or Kuaishou platform, he can be given a free order.
4. The restaurant owner needs to operate a media platform, such as Douyin, and think of some creative content to shoot short videos and upload them.
5. Establish a customer WeChat group and post content including: videos of daily purchases, details of launch activities, daily sales, daily customer flow, and other things that are beneficial to your restaurant.
Marketing Plan 9. You can use some routines - hire people to queue up
When many consumers go to food courts or shopping malls to eat, they see a store with many people queuing up. They will think that with so many people choosing, it must not be too bad, so , they will not hesitate to choose the store where many people are queuing up. The very popular Heytea is this routine.
Marketing Plan 10. Pricing - Digital Game
The prices of many restaurants will not be positioned as integers. We will see many products priced at 9.9 yuan, 9.99 yuan and 10 yuan. It seems that the difference is only one penny, which gives people I feel that the former is more friendly to the people and will make consumers feel that the price of the product is only one digit. This is a very classic pricing strategy.
Marketing Plan 11. Product Combination
There are also many restaurants offering activities where you can get an extra product by adding a few yuan. For example, French fries are 8 yuan, spicy chicken steak is 16.5 yuan a la carte, and a set meal is only 19 yuan when ordered together.
, you will feel that you can eat a French fries for only 2.5 yuan. Do you think it is a great deal?
Marketing Plan 12. Attractive good looks
Nowadays, simply good taste can no longer satisfy consumers’ pursuit of food. “Good looks” has become one of the important criteria for these young people to measure the quality of a store. It is also quite photogenic and meets the needs of contemporary people to take photos and post them on their friends circle.
In addition to the good-looking dishes and environment, there are also good-looking waiters. Many people will go shopping for the beautiful and handsome men in the store. This reminds me of Tofu Xishi . Many people buy tofu because of the Xishi. Forget the beauty of , Tofu Xishi should be the originator of using human nature for marketing.
Marketing Plan 13. Tips for applying for membership cards
If you want to stick with customers, you have to let them recharge. How does
allow customers to recharge?
If the customer eats more than 100, tell him that he can recharge 500 to get the order free, so he will recharge. In fact, if you recharge 500 yuan, you will get 100 yuan. Expressing the meaning in a different way will give people a different understanding.
marketing plan 14. Member privileges
has monthly benefits and member specials every month.
can not only send group text messages to recall, but also allow new customers to apply for membership cards.
Marketing Plan 15. Tips for getting a membership card with points
You will get points when you spend money, and one dollar corresponds to one point. You can get more points by recruiting people, and each person accumulates 20 points.
So when the customer saves points without knowing it...
then tells the customer that the points can be used as money, of course, the prerequisite is to apply for a card and store it in the card.
Marketing Plan 16. Develop customers into shareholders
1. For those old customers who have recharged a lot, you can let them recharge thousands more, and then get N% of the hotel dividends every year.
and go on the shareholder wall..
2. As long as customers pay a certain amount, they can become shareholders of the store. Not only can they enjoy shareholder-specific discounts when making purchases, but they can also get corresponding sales commissions if they introduce friends over for dinner, and they can also enjoy profit dividends at the end of the month.
