At the recent new product launch conference held by Acer, "PC" and "environmental protection" were put into the same context. This somewhat surprised me, because this kind of unutilitarian slow-burning action is actually not flattering.
How difficult is it for an IT brand to be environmentally friendly?
For technology companies to be environmentally friendly, it is not enough to improve one link. The entire industry chain must keep up.
Since the manufacturing ecological chain will involve a large amount of logistics and transportation, if the supply chain is dispersed and a large number of parts need to be transported, the carbon footprint will increase; even if the parts are put on the assembly line, they must be distributed in the region according to different workshops. Every additional process in transportation will increase energy consumption. To achieve an efficient and environmentally friendly production model, we must maximize and rationally plan the industrial layout and use renewable green energy as much as possible.
Then comes packaging, materials, and craftsmanship. Looking at any one of them individually, it may not be difficult to meet environmental protection requirements, but implementing the environmental protection concept into the entire brand behavior will require an unimaginable amount of time and financial resources. Therefore, The impact it produces can only be verified in the long run. Because of this, we talk about many environmentally friendly brands and see too few changes.
Will the Earthion concept proposed by Acer this time also be louder than thunder?
Co-Chief Operating Officer of Acer Global Headquarters - Jerry Kao Gao Shuguo, together with Lin Gongzheng (General Director of Acer's Information Products Business Notebook Products Business), Ma Huiqun (Head of Acer's 5G Product Line), Li Zhengda (General Director of Acer's desktop segment), Xu Dezhen (head of Acer’s naked-view 3D technology) accepted an interview with PConline after the 2021 Acer global spring new product launch, and we also learned the full story of the Earthion concept for the first time.
Acer has always been at the forefront of industry development. Almost every time the hardware platform is updated, Acer is the first to come up with replacement products. Also released at the conference this time are gaming laptops powered by Intel’s latest 11th generation Core processors, the Legend Concept AspireVero notebook. The name
Earthion comes from the combination of Earth and Mission. It is not just a one-man show of Acer. They also hope that more partners will join in to jointly create integrated solutions to environmental challenges. In order to achieve the goal of accelerating green design and process development and achieving the goal of using 100% renewable energy. Is
Earthion a marketing gimmick? Not really!
In fact, in 2015, Acer began to solve the problems of environmental protection and recyclability of products. After gradually solving problems such as material durability and appearance, Acer launched this landmark Aspire Vero this year. And Acer has a complete plan for the next development of the Earthion sustainable platform, and phased results have been achieved.
Open Acer's official website, and we can learn more about the work Acer is doing to solve the environmental challenges faced by our generation. First of all, the product is designed using sustainable materials to minimize the environmental impact of the product throughout its life cycle. The production link of
cooperates with production partners in the industry chain to strictly control the entire production process. Waste and chemicals are controlled to the greatest extent, eliminating the possibility of environmental pollution from the source.
In order to reduce the use of fossil fuels as much as possible, they accelerated the use of solar and wind energy and switched to renewable energy throughout their operations.
The logistics links we mentioned earlier, from production and manufacturing to product transportation and even warehousing before sales, have optimized efficiency and minimized carbon footprint. The packaging of
products implements the concept of less and more, using less packaging and more recyclable materials. Every user who gets an Acer product will see the original original color packaging and packaging components using environmentally friendly materials.
As products move towards the end of their product life cycles, Acer also combines the power of channels to provide recycling solutions so that these old products and materials can find new uses and destinations.
A complete environmental link to this point is a closed loop. The products consumers buy are very environmentally friendly, and the entire manufacturing and transportation process also conforms to the definition of environmental protection. This also dispelled one of my previous doubts. It is almost impossible for technology companies to truly meet environmental protection requirements. It is an impossible task, the determination and cost are unimaginable, and the market may not necessarily recognize it. Is there really a company doing such a "stupid thing"? Acer wants to do it, has done it, and will do it in the future. They regard environmental protection as their mission, and use the Earthion platform to recruit like-minded partners. As an individual user, purchasing an Aspire Vero notebook is one way to join them.
's concern for environmental issues reflects the business philosophy that corporate interests and social interests are aligned, and corporate development actively conforms to social development trends. Having environmental awareness also reflects that Acer's structure has become larger and its vision is more macroscopic. This cannot be done by a certain company's top management or several departments holding a few meetings. This requires the company's top decision-makers to have high-grade modern ideas. consciousness. In addition to exogenous institutional arrangements,
more importantly embodies Acer's endogenous environmental protection motivation, which is the embodiment of modern corporate spirit. Acer has never lacked a sense of innovation and adventure, and the concept of the Earthion sustainable platform this time shows its awareness of protecting environmental resources. This will promote a pioneering and enterprising atmosphere in the entire industry, and will also form an innovation thrust that is in line with environmental protection concepts.
In the overall impetuous market environment, Acer's practicality and low-keyness appear to be very unique, and its vision is obviously more long-term. We will not blindly cater to the market and please users, but maintain our own clear product ideas and innovative concepts, and come up with a complete and feasible environmental protection strategy.
does not talk about ideals, but speaks with actions. This kind of Acer deserves our appreciation.
