2018 has passed in the blink of an eye. In addition to various major commercial and financial events on social media and the huge layoff storm, all kinds of news are also emerging one after another. For a time, the designer's resentment overwhelmed the circle of friends. Perhaps

18 has passed in the blink of an eye. In addition to various major commercial and financial events on social media and the huge layoff storm, all kinds of news are also emerging one after another. The design market has also experienced tremendous changes. Here the editor lists 10 major events of the year.

ranked in no particular order

1. Behance blocked

Around November, Behance blocked domestic IPs. For a while, the designer’s resentment spread in the circle of friends. Maybe many friends did not know what behance was, but they were also attracted by this. The power of resentment shocked him.

behance is the largest design and art communication community in the world. It was acquired by Adobe in 2012. This forum-like design website once became an industry benchmark and a source of inspiration for designers. Behance was blocked, and netizens put white candles on it to commemorate their lost source of inspiration. very interesting.

2. 2018 Alibaba UCAN Conference

2018 Alibaba UCAN Design Conference was held from April 21st to 22nd in Hangzhou Yunqi Town . This conference invited many big names in the design field at home and abroad to attend. Thousands of designer friends shared their experiences and insights in the design field.

In the morning sharing session on the 22nd, Zhang Jinghua, the leader of Google's virtual reality and augmented reality (VR AR) research team, brought her professional sharing "The New Influence of User Research on Product Definition" and discussed user research How to provide basis, guide direction and give value to product design.

's sharing is divided into three parts: the first part introduces a product design model of "constant, gradual change, constant change"; the second part explores how user research can be done at these three different levels. "Insight remains unchanged, guides gradual change, and is clever in constant change." In the last part, Zhang Jinghua shared his personal experience, his passion for user research and the design industry, and the importance of curiosity, critical thinking, and creativity.

3. 2018 Adobe Max Global Creative Conference

The October 2018 Adobe MAX Creative Conference is being held in Los Angeles, where major updates to Creative Cloud applications were announced, including Photoshop CC, Lightroom CC, Illustrator CC, InDesign CC, Premiere Pro CC and Adobe XD.

The announcement of Photoshop CC on iPad demonstrates Adobe's focus on mobile app development, allowing creatives to flex their creative muscles anytime, anywhere with simple and intuitive image editing on smartphones. Adobe's application portfolio has expanded into explosive market segments such as experience design and social video creation, and the development of emerging media such as screen touch, voice, and 3D has undoubtedly greatly facilitated user needs.

4. Design Shanghai 2018

Design Shanghai 2018 opened at 10 a.m. on March 14. Design enthusiasts from all over the world gathered at the Shanghai Exhibition Center. This "Design Shanghai" 2018 brings together more than 400 brands and design galleries from more than 30 countries and regions. Presenting the most exciting and grandest visual banquet, fully satisfying the viewer’s pursuit of beauty. The brands involved in the exhibition are all top-notch in the world in terms of design type and production technology.

For example, the Le Roi Soleil Sun King crystal lamp designed by Marcel Wanders. Marcelo Wanders reinterpreted Baccarat using smooth lines, tassels and octagonal elements with the most iconic Zenith chandelier, creating another perfect shape, and a new era of light and shadow art was born.

In short, this exhibition has brought together many excellent works of art, and has also been widely exposed by art media organizations. It can be said to be a very influential design event.

5. 2018 Beijing International Design Week

Beijing International Design Week originated from the renovation of Dashilar Hutong in Beijing, and replaced the old appearance of Hutong culture with a new artistic design.With the theme of "Salute to Life" and the concept of "Design City, Smart City", the 2018 Beijing International Design Week carried out activities including opening activities, theme exhibitions, guest cities, Beijing Design Awards, Beijing Design Forum, Design Expo, Innovation Design service conference, intangible cultural heritage design, design tour, fashion Beijing top ten sections!

In addition to its own cultural and commercial value, Design Week also has a new promotion and transformation of Hutong culture and art forms. While allowing Beijing's indigenous residents to understand the transformation, it also gives more international friends the opportunity to experience the enthusiasm of local residents firsthand.

6. 2018 Red Dot Award Plagiarism Incident

In 2018, the most hyped event in the design world was the Red Dot Award plagiarism incident. The Supreme Award in an international design award like the Red Dot should be very authoritative, but this winner, as a professor of and of Xi'an Academy of Fine Arts, blatantly plagiarized, which is really a shame and was thrown out of the country. The professor's winning entry was copied from a painting by Russell Bucoe, a British illustrator. Their works are 80% similar. The work display in the picture below can basically restore the truth of time.

Works by Fan Yu (winner of the Red Dot Supreme Award)

"Brainstorm" by Russell Buco The video shows a Chinese girl trying to eat Italian pizza with chopsticks. Some netizens were angry because she compared chopsticks to strange sticks and other related insulting remarks about China. During the follow-up communication with the designer, the designer showed arrogance, insulting China and racial discrimination. The Internet was boiling for a while. Netizens protested one after another. Major e-commerce platforms and counters all removed their shelves. In a short time, Within two or three days, a malicious marketing incident quickly became online news.

Subsequently, the host came forward and said that his account was stolen, and he was not the one who started a scolding war with netizens.

8. The 2019 popular color "Coral Orange" was released

On December 17, 2018, PANTONE officially released the sweetest healing color of 2019 - Living Coral Vibrant Coral Orange, Coral Orange (PANTONE 16-1546 Living Coral). It is a coral color with gold as the base, which is energetic and positive, conveying a vibrant experience in a soft way. It seemed like a shot in the arm after a not-so-great 18 years.

As an institution well-known for its specialization in the development and research of color, since 2000, the Pantone Color Institute has selected an annual representative color that resonates globally every year to represent the global spirit of the times within a year. Convey consumer expectations and attitudes. This color will also be widely used in many fields such as industrial design, home design and graphic design in the next year. Coral orange is a color that comes from nature. You can find it in coral reefs under the sea and in the sky at dusk. It shows the charming, friendly and dynamic side of nature's colors. It also reflects the world-wide consumption experience at a certain point in time.

On November 29, Yibang Power learned that an open letter written to Miniso’s global co-founder Ye Guofu triggered heated discussions. Shen Wenjiao, founder of flat-panel furniture brand PIY, posted on WeChat "Elephants never sit on the floor!" ——An open letter to Mr. Ye Guofu", accusing Guangzhou Olympic Sports Store, a home furnishing brand owned by Miniso, and its online store of plagiarizing PIY's product - NUDE coat rack .

Shen Wenjiao believes that the imitation of the PIY NUDE coat rack is not an act of support for the original brand. On the contrary, it is a perfectly planned theft!

Shen Wenjiao finally said that he was definitely not doing it to gain popularity, and he voluntarily took responsibility for his remarks. But as for the final result, it is not yet known.

10. Major brands Logo changes

There are small changes in the year of big changes. In 2018, many well-known companies have also changed their faces. In addition to McDonald's, which has become the Golden Arches, you may not know that many BATs have also begun to rebrand. , , Tencent , , Huawei are taking the lead.

Tencent fonts are guided by font designer Akira Kobayashi of the world-renowned font company Monotype. Type designer Xu Hanwen leads the Chinese part. Japanese font designer Doi Ryota is responsible for Japanese kana design. Latin font designers Steve Matteson and Juan Villanueva also participate. The design of fonts other than Chinese characters is the brainchild of a group of experts. The new visual identity system is entirely italicized. Because italics have a forward meaning, with a sense of movement and speed, it is a running posture. It reflects Tencent's confidence and dream of leading the trend of science and technology. It also gives enterprises the motivation to move forward more courageously.

On March 27, 2018, Huawei’s flagship product P20 was officially released. In addition, some netizens found that Huawei’s LOGO is slightly different from usual. From the comparison of the old and new LOGOs, we can see that the new logo removes the gradient color and changes it to a single color. The entire logo is unified into Huawei red, making it visually flatter. The text design has increased the font spacing, and the style has changed from rounded to square. The English letter "E" and other letters have been unified. Huawei's logo has gone through three generations of changes, especially the second generation, which is impressive. The design of the logo uses the form of eight petals from gathering to scattering, with the core at the bottom coming together, expressing Huawei's insistence on customer needs and serving the company. The core focus of the customer-created value concept. Huawei's upgraded new logo is more in line with the current popular UI style. The overall outline, graphics, and text are more optimized, and it is also more suitable for dissemination and application on digital media platforms.

7-Eleven convenience stores, founded in 1927, are the largest convenience store chain in the United States, with more than 50,900 stores around the world, 10,200 of which are in North America. The new store design was personally designed by Dublin design firm OH-based WD Partners. The new store image is synchronized across the country. The design is not too fancy but more holistic, with many tedious parts removed. The most amazing new store no longer has green and red stripes appearing in stores. All the materials and textures in the store vary in tone and are quite mild and comfortable. Including painted wooden boards, white ceramic tiles, and a large number of vibrant green furniture, it has become more simple and fashionable, and the black door color also looks much taller. Look forward to the upgraded image in the country!

In 2002,

, in 2013,

, in 2016,

Marvel Studios launched a new logo, retaining the original foundation and making minor adjustments. In terms of Marvel, the Marvel Logo that has been used since 2002's Spider-Man has finally been replaced with a new Logo animation in Thor: The Dark World. Those who watch Thor 2 will notice that at the beginning, Marvel's animation presentation method changed from flat animation to 3D animation. Finally, the word "Mavel" also slowly changed from metallic three-dimensional characters to ordinary white characters on a red background.

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