LINE FRIENDS, featuring characters such as "Brown Bear", "Connie Rabbit" and "Sally", originated from cartoon stickers of a chat tool "LINE". Now, LINE FRIENDS currently owns a series of cartoons including BROWN FRIENDS, BT21, ROY6 and other brands.
’s “co-branding” with well-known brands has become an important way of existence for LINE FRIENDS. In the past month alone, LINE FRIENDS has announced cooperation with brands in many different fields. Among them are fast-moving snack brands like Dove, as well as Chinese Internet brands like and Xiaomi . They have also launched co-branded canvas shoes with Sketcher and launched a co-branded skateboard with the new domestic skateboard brand HN Skateboard.
LINE FRIENDS x Dove Chocolate
Recently, LINE FRIENDS has become the spokesperson of Dove's fresh series of brands and released jointly-branded limited products. The six members of LINE FRIENDS, Brown Bear, Coni Rabbit, Chuco, Sally, Fat Friend and Mantou Man, respectively endorsed Dove's fresh series of matcha cookies white chocolate , strawberry and cranberry yogurt chocolate, and strawberry white chocolate. , passion fruit white chocolate, mango yogurt chocolate and lemon cookie white chocolate. This series of chocolates will be simultaneously transformed into LINE FRIENDS limited edition packaging and will be available on major platforms. In addition, Dove will also launch special Xiaohongshu packaging with the Xiaohongshu e-commerce platform. At the same time, four stores, Shanghai Huaihai store, Shanghai Xintiandi store, Shanghai Wujiaochang store and Chongqing Cathay Plaza store will also provide limited-time small pleasure experiences, and simultaneously launch spring limited season desserts from Dove and LINE FRIENDS. There are still opportunities for in-store consumption. Get the same small fresh series of limited products for free.
This time, the launch of limited edition products, with the theme of "LINE FRIENDS Private Chocolate Special Reception", was held at LINE FRIENDS Shanghai Huaihai store. The choice to cooperate and hold activities with LINE FRIENDS stems from Dove's insight into the domestic market. The brand hopes that through such measures, it will be closer to consumers' daily lives and bring consumers a rich and diverse consumption experience.
LINE FRIENDS x SNOW PEAK
After the camping tableware jointly launched with Snow Peak last year to great acclaim, this year, the two brands collaborated again to launch the second installment of the camping series. In addition to continuing to launch titanium alloy tableware, this series also extends to a full range of products needed for camping, including tents, sleeping bags, camp lights, folding chairs, pennants, gas lamps and other products. Chinese consumers can go to LINE FRIENDS Tmall overseas flagship store to purchase.
LINE FRIENDS x HN skateboard
HN SKATEBOARD is a domestic skateboard brand. This time, LINE FRIENDS launched a limited-edition co-branded skateboard and deck, inspired by characters such as Brown Bear, Coni Rabbit, Sally, Steamed Bun Man, Frog Leo, etc., and injected with Chinese style elements such as dragon boats and the Chinese character "Fu", supplemented by HN classics Inkjet LOGO details. The full series includes a variety of Canadian maple boards and high-grade pore sandpaper, and is now on sale at HN’s online store, authorized stores across the country, and LINE FRIENDS stores.
LINE FRIENDS x Xiaomi
LINE FRIENDS cooperates with Xiaomi to launch the "Xiaomi 9S E Brown Bear Limited Edition Set" with the theme of "SUPER MI, SUPER BROWN", priced at 2,499 yuan. The set includes a customized version of Xiaomi 9 SE mobile phone, mobile phone protective case , stickers, theme cards, collection cards and an individually packaged customized mobile power supply. The design adopts the image of "Brown Bear".
Launched at the same time as the Brown Bear mobile phone set, there are also customized suitcases and power banks, as well as customized functions such as Xiaomi mobile phone themes and Xiaoai voice recognition system .
Looking back on the past, many LINE FRIENDS's joint collaborations have become classics, Moleskine, Uniqlo, VANS, BO... the list will get longer and longer.
Picture: Brand provides
