From now on, Suning E-Sports Club will officially launch a new brand logo (LOGO). From now on, it will serve as the main symbol of Suning E-Sports Club and appear on the LPL's uniforms and Suning's official media and other related channels. In addition, in preparation for the new season, Suning E-sports has updated a series of team equipment and peripherals, including new season team uniforms, exclusive luggage, e-sports chairs and e-sports travel bikes, etc., to create a more comprehensive club. Brand Culture.
Brand Logo Change, Details Upgraded to Show Fighting Spirit
The new version of the LOGO uses orange and blue as the main tone. Orange is Suning's consistent main color, shaping the overall image of Suning's e-sports lion. Blue is the representative color of Suning Sports, symbolizing that Suning E-sports Club has actively deepened cooperation and exchanges with traditional sports after joining Suning Sports. The new version of the LOGO has also made some adjustments to the expression of the Suning e-sports lion. The lion's eyes, mouth, nose and other places have been upgraded and evolved to highlight the firm feeling. The new version of the e-sports lion is more full of fighting spirit than before, as if it has grown from a young lion to a more mature lion. It also symbolizes the attitude of Suning E-sports in the new season to only move forward without fear of the former.
New season team uniforms are online. Sponsors have once again enhanced
Suning Esports’ team uniforms have also been upgraded. Not only does the new LOGO appear prominently on the front of the clothes. Several major sponsors of Suning eSports in the new season, Suning.com , Razer, Thor, Samsung, Canon , Anderst eSports chair and Xilinmen mattress all appear on the left and right rotator cuffs of the team uniform. Obvious location. After being merged into Suning Sports, Suning E-Sports Club actively learned management experience from traditional sports and introduced outstanding and powerful players and coaches. The new lineup is expected to create great results in the summer. The addition of new sponsors shows confidence in the Suning team for the summer season and also highlights the potential commercial value of Suning Esports.
Peripheral equipment upgrade highlights the club's brand culture
In addition to the update of the brand logo, before the start of the new season, the club also equipped the team players with a series of peripheral equipment. Including team-specific e-sports seats, team-exclusive luggage and e-sports travel vehicles, etc., as well as spine-protecting mattresses that help players sleep in daily life. Whether training in the club or traveling to compete, using unified equipment can make players more comfortable. There is team cohesion and experience, which is also a reflection of club culture.
New coach joins to help the Summer Split. The Hearthstone team challenges new goals
As NEST and the Summer Split are approaching, Suning Esports Club has recently announced a new coach, Char Siu. Teacher Char Siu once served as a tactical analyst for the TPA team in the LMS division, and has multiple identities such as a player, coach, and tactical analyst for the Flash Wolves team team. Mr. Barbecued Pork has a profound insight and understanding of League of Legends, and has unique insights into game strategies and tactics. The addition of a new coach has also made the Suning team more competitive. I hope that the Suning League of Legends division can move forward and break through in the new season. Since the establishment of the
Hearthstone team, it has continuously achieved outstanding results in domestic and international competitions. SNJing reached the semi-finals in the HCT World Finals, and SNBrox has just won the Open Group Championship of the Xiamen Golden League. This year, the Hearthstone team will strive to achieve higher goals, whether in individual competitions or team competitions, and strive for better results.
The update of Suning E-Sports Club’s LOGO and peripheral equipment is an upgrade of the club’s overall brand. It not only expands the club’s influence and popularity in terms of external equipment, but also gives the club a new spiritual core from the internal culture.
