There is a saying in the wine industry that 80% of wine is drunk in restaurants.
As a classic consumption channel in the wine industry, the importance of catering to wine sales is self-evident; at the same time, as wine has become a gold-minted land in the catering industry, the catering industry has also paid more and more attention to wine marketing, and many of them have thrown their olive branches to wine.
From November 9 to 11 this year, the Wine to Asia International Wine and Spirits Exhibition and the third Shenzhen Catering Expo will be held at Shenzhen International Convention and Exhibition Center at the same time, with a total exhibition area of 80,000 square meters.
(Photo: Shenzhen International Convention and Exhibition Center)
Wine to Asia International Wine Exhibition - Hall 68, Shenzhen Restaurant Expo - Hall 24
One is Shenzhen’s first international wine and spirits exhibition, and the other is the largest and most representative B2B professional catering exhibition in the Guangdong-Hong Kong-Macao Greater Bay Area. What can the dual exhibition linkage bring to the industry?
1. "Those who win the catering industry will win the world", Shenzhen catering industry has a strong growth momentum
As the best "springboard" for high-quality wine brands to enter the mainland Chinese market, the supply and demand of Shenzhen's wine market ranks among the top in the country.
The wine industry is developed, so what is the "real place to drink" - catering channel?
It can be seen that the cultural gatherings of all over the world guide the vigorous market demand of Shenzhen’s catering industry.
2019 Shenzhen Catering Brand List Data released at the launch conference showed that Shenzhen has more than 140,000 restaurants, about 87,000 stores and catering service companies of various sizes, and nearly 2 million employees.
As of the end of November 2019, Shenzhen's catering industry's operating income reached 76.56 billion yuan, a year-on-year increase of 12.9%, with a strong growth momentum.
At the same time, as the fierce competition in intensifies, the resource integration of the catering industry needs to be broken through . A large number of internationally developed brand companies have emerged in Shenzhen that are actively embracing new business formats and new retail.
2. "Meal + Wine" Extra-Industry Alliance , resource sharing
For the wine industry, most wines are drunk in restaurants, which does not mean that most wines are sold in restaurants, which means that there is still a big ceiling in the catering field.
However, the large competition, high maintenance costs and the popularity of own wine drinks have discouraged many wine companies from catering channels. How to build a good catering channel has always been an important topic discussed in the wine industry.
Looking at the two exhibitions held in the same period in November, the most direct benefit of for exhibitors is the resource sharing of .
It is reported that the Wine to Asia International Wine and Spirits Expo is jointly organized by the industry's prestigious Verona Convention and Exhibition (sponsor of Vinitaly) and Baigao Culture. At the first exhibition, 500 domestic and foreign wineries and brand manufacturers will participate in the exhibition with high-quality wine styles and special products; in terms of audiences, the organizers will rely on the online database resources of hundreds of thousands of professional audiences, the continuous publicity of hundreds of domestic and foreign industry media, and the promotion of offline event roadshows, etc. to accurately invite buyers, bringing together high-end wine industry personnel from Shenzhen, China and even Asia.
Shenzhen Catering Expo is hosted by Shenzhen Guoshang Exhibition Co., Ltd. It is the third exhibition in 2020. More than 2,000 exhibitors from the catering industry will settle in. It is expected that 60,000 large hotels, chain restaurant companies and other catering institutions from all over the country, as well as catering ingredient distributors, distributors and other channel merchants will visit.
Both exhibitions will bring additional high-quality traffic to each other.
3. on-site activities in-depth resource matching brand promotion
At the same time, the two exhibitions will jointly hold the cross-border integration seminar on the wine and food industry, the sommelier culture and the food and wine matching carnival and other activities during the conference.
It is reported that many big names in the wine industry and high-end catering companies will attend the event to explore a business operation model suitable for the future catering and wine industry characteristics.
The new demands created by the consumer market have put forward more requirements for the wine industry, and every catering company must also establish brand uniqueness through strategic upgrades.
What new ways does the wine industry have to do catering channels? How does the catering industry carry out a scene revolution with the help of wine? The industry will look for answers from November 9-11.
20, the sudden outbreak of the epidemic seriously impacted the catering industry, and wine was also affected by the "disappearance" of consumption scenarios.
Under the crisis, the two industries urgently need to form a strategic alliance and share win-win results. Because of this, many professional buyers are full of expectations for these two exhibitions in November.
In November 2020, we met in Shenzhen and returned to the catering track. What do you think?
