As a traditional state-owned tourism enterprise, Guangdong China Travel Service has been in business for almost 70 years. As tourism gradually becomes more popular, competition among tourism companies has also become fierce. How to do good marketing with in the new media era of ? At this tourism expo, we interviewed Ms. Wei Yingchun from Guangdong China Travel Service to see her views on this.
[Q]: What preferential policies has China Travel Service Guangdong launched at this year’s travel show? What kind of activities are there on site?
[Ms. Wei Yingchun of Guangdong China Travel Service]: At this year's travel show, our company launched a hot-selling activity with the theme of "6 unique tricks, a 30% discount is coming", with 6 special areas, including rural tourism, domestic tourism , outbound travel, cruise vacation... multiple high-quality, cost-effective travel routes to fully meet the diverse travel needs of customers: 1. Hot sale area: up to 6,000 instant discounts, discounts as low as 30% off; 2. Festivals Special area: enjoy the "price" carnival and travel around the world; 3. Joint travel area: satisfy the wishes of many "countries" at once; 4. Five-star area: enjoy quality, five-star enjoyment; 5. Worry-free area: worry-free visa, full refund for refusal , 6. Leisurely Travel Zone: Travel freely and take a vacation as you like. At the same time, tens of thousands of gifts are prepared on site, six levels of consumption privileges are set up, and there are also fun activities such as shakes, draws, and travel sharing. Participate and you will be rewarded immediately!
[Q]: As a time-honored state-owned enterprise, Guangdong China Travel Service has always focused on developing the "tourism +" model. How will this model be reflected in this travel exhibition?
[Ms. Wei Yingchun of Guangdong China Travel Service]: This year, our company has joined forces with 16 brand hotels under the White Swan Hotel Group across industries to exert synergy and inject driving force into the comprehensive improvement of competitiveness of each enterprise. This also reflects the Guangdong Tourism Holding Group As a leading enterprise in South China, we have overall resource advantages. Our company will take this cooperation as an opportunity to integrate the resources of the major business sectors of the Travel Control Group to achieve win-win sharing, thereby bringing more efficient and better product and service experience to the majority of tourists.
【Q】: China Travel Service Guangdong has participated in the exhibition for many years. What is its outlook for future tourism?
[Ms. Wei Yingchun of Guangdong CTS]: As a time-honored state-owned enterprise, our company, under the guidance of the 13th Five-Year Plan for Tourism, continues to strengthen and expand the scale of tourism, make tourism services more refined and detailed, enhance brand influence, and expand business National and global tourism markets. In the future, our company will focus on expanding new business formats such as Tourism+, and in the process of promoting the development of all-region tourism, we will innovate and develop, improve quality and efficiency, and realize our beautiful vision of becoming a "global travel service operator".
