Currently, the traditional TV platforms that have the right to carry live broadcasts of the Chinese Super League include CCTV5 and regional TV stations where some teams are located. Online TV is CIBN Ju Sports, a subsidiary of PP Sports. The web or mobile terminals are PPTV, Suni

Nowadays, more and more fans like to watch football, especially in person. Therefore, in this issue, I will give you a brief comparison of Chinese Super League and the five major leagues domestic fans’ spending on live broadcasts and tickets when watching football. After reading it, I believe everyone will sigh that they are so happy!

1. The cost for Chinese Super League fans to watch football in their home country is

. Watching the broadcast is almost free. Currently, the traditional TV platforms that have the right to carry live broadcasts of the Chinese Super League include CCTV5 and regional TV stations where some teams are located. Online TV is CIBN Ju Sports, a subsidiary of PP Sports. The web or mobile terminals are PPTV, Suning.com APP, Youku , Longzhu Live and Migu, etc. Except for TV, the copyrights of other channels are owned or authorized by PPTV because it has obtained the exclusive new media copyright of the Chinese Super League. Although new media copyrights are monopolized, PP Sports does not dare to rashly launch a pay-to-view model because fans have not developed their paying habits, third-party live broadcasts are prevalent, and the quality of Chinese Super League matches needs to be improved. Instead, we choose to focus on free services while providing personalized paid services. Currently, the main promotion is the joint membership model. As long as you spend more than ten yuan on shopping, you can watch all 240 games for free. Of course, if you want to watch advertisements, watch Blu-ray mode or listen to commentary by famous speakers, etc., you need to purchase additional membership packages or pay for a single game, and the price ranges from a few yuan to more than ten yuan. Therefore, overall, fans can meet their basic broadcast needs through free channels.

Watch it live and the tickets are affordable. Taking Evergrande as an example, a total of 15 Chinese Super League games were played at home last season. The retail price of tickets was: the ticket price for 5 games was 60/100/150 yuan, and the price for 4 games was 100/200/300/ 500 RMB, the price of 3 sessions is 60/100/150/200 RMB, the price of 2 sessions is 150/300/500/800 RMB, and the price of 1 session is 100/200/300. Evergrande also issues some package tickets every year. In recent years, the package prices have remained at RMB 500 (student ticket) 600/1000/1500/2000/2500. If calculated based on 15 Chinese Super League games, the cost of each package is 33/40/67/100/133/167. It can be seen that if you want to watch a Chinese Super League game, the minimum cost is about the same as one or two movie tickets (the average ticket price for Chinese movies in 2019 was about 37 yuan).

19-20 season Evergrande home game ticket prices and games

2. The cost of watching football for fans in the five major leagues in their own countries

The main ways for fans of the five major leagues to watch football are on-site viewing, watching live broadcasts at home and watching live broadcasts in bars. The first two items are basically charged, but watching them in bars is free.

(1) Among the five major leagues of the Premier League

, the live broadcast and ticket fees of the Premier League are relatively high. In the UK, viewers generally pay to watch through Sky Sports and BT Sports. If you watch through Sky Sports, you first need to spend 22 pounds to purchase a "TV Package", and then you need to pay an additional 18 pounds a month to watch the Premier League, so the monthly cost of watching Premier League broadcasts is 40 pounds. The £22 fee must be maintained for 18 months, while additional Premier League fees can be canceled at any time. Watching on BT Sport costs a minimum of £37.99 per month, but a 24-month contract is required. If you want lower fees, British viewers can also use VPN to watch on broadcast platforms in other countries. For example, in India, you can watch the Premier League through Hotstar for only $4.50 per year, but only if you have an Indian credit card; or in Canada, you can watch it through Sportsnet Now for only $22 per month.

In terms of tickets, the Premier League is slightly more expensive. Take last season's Premier League champions Manchester City as an example. If you are a non-member, local residents can buy a Premier League ticket (2020.02.09 match with West Ham United) for a minimum of 24 pounds, which is more than the price of 3 movie tickets ( The average price of movie tickets in the UK in 2018 was 7.21 pounds); Norwich, the currently ranked team, has a unified Premier League ticket of 30 pounds (children's tickets, senior tickets and member tickets are slightly lower). According to UEFA statistics ( statistics are for the 2018 fiscal year, not last season, the same as below), the average ticket price of Manchester City (including cup matches) is about 43 pounds; the average ticket price of the entire Premier League team is almost 33 pounds. .

(2) La Liga

The cost of watching live broadcasts in La Liga is lower than that of the Premier League. La Liga's official website shows that live broadcasts can be watched in Spain through three platforms: mitele, orange and movistar. The minimum monthly cost to watch La Liga on miltele is 19.99 euros; the minimum monthly cost to watch through orange is 15.95 euros; and the monthly cost to watch through movistar is about 20 euros. Like the Premier League, you can also use VPN to watch La Liga live broadcasts from broadcast platforms in other countries, thereby reducing costs. For example, watching La Liga on ElevenSports in the UK only costs £5.99 a month.

In terms of tickets, La Liga is more expensive. Taking last season's La Liga champion Barcelona as an example, if you are a non-member, the lowest price for league tickets is 64 euros (La Liga match with Levante on February 2, 2020), which is almost the price of 10 movie tickets (a movie ticket in Spain is almost 6 euros); currently The lowest league ticket for the lower-ranked Spaniard is 48 euros (the match against Athletic Bilbao on January 25, 2020). According to UEFA data, Barcelona's average ticket price (including cup matches) is about 92.8 euros; the average ticket price for all La Liga teams is 34.2 euros, which is lower than the Premier League and Bundesliga .

(3) Bundesliga

Bundesliga’s live broadcast charges are also relatively low. Bundesliga live broadcast platforms in Germany include Sky Deutschland, DAZN, and ZDF. If you watch on Sky Deutschland, the minimum fee is 9.99 euros per month; if you watch on DAZN, it is 11.99 euros per month; watching on ZDF (German Television 2) is free, but you need to pay 21 euros per month TV fee. Similarly, you can also watch Bundesliga through VPN in Germany.

In terms of tickets, the Bundesliga is also relatively high. Taking last season's Bundesliga champions and Bayern as an example, the minimum ticket for a Bundesliga game is about 70 euros (2020.01.25 match against Shakur 04), which is almost 7 movie tickets (a movie ticket in Germany is almost 10 euros); The lowest league ticket for the current low-ranking team Paderborn is 15 euros (match against Wolfsburg on February 2, 2020). According to UEFA data, Bayern's average ticket price (including cup matches) is about 71.8 euros; the average ticket price for all Bundesliga teams is 35.8 euros, only lower than the Premier League.

(4) Serie A

You can watch some games for free through SonyLIV in Italy; or watch through DAZN and NowTV for 30 euros per month. This price is slightly higher than the Bundesliga and La Liga, and slightly lower than the Premier League. Similarly, you can also watch Serie A in Italy through a VPN.

In terms of tickets, last season’s Serie A champion Juventus is an example. The lowest ticket price for a Serie A match is 45 euros (2020.02.02 match with Fiorentina), which is almost 6 movie tickets (a movie ticket in Italy is almost 7 euros); and The lowest league ticket for Genoa, the currently ranked team at the bottom, is 10 euros (match against Cagliari on 2020.02.09). According to UEFA data, the average ticket price of Juventus (including cup matches) is about 61.4 euros; the average ticket price of all Serie A teams is about 21.3 euros, ranking 9th among all European football leagues.

(5) Ligue 1

is mainly watched through Canal+ France in France, and the monthly fee is about 19 euros. This level is slightly higher than the Bundesliga and lower than the Premier League, La Liga and Serie A. Similarly, you can also watch League One in France through a VPN.

In terms of tickets, last season's Ligue 1 champion Paris Saint-Germain is an example. The minimum price for a Ligue 1 match is 30 euros (the match against Montpellier on February 1, 2020), which is almost the cost of 2 movie tickets (one movie ticket in France The price is almost 12 euros); and the lowest ticket price for a league game in Toulouse, the currently ranked team, is 15 euros (match against Nice on February 16, 2020). According to UEFA data, the average ticket price of Paris Saint-Germain (including cup matches) is about 93.3 euros; the average ticket price of all Ligue 1 teams is about 21.9 euros, slightly higher than Serie A, ranking 8th among all European football leagues.

3 .Summary

Next, we use the following two tables to make a brief summary. Obviously, Chinese Super League fans are absolutely happy when it comes to watching live matches. Because the cost of watching the Chinese Super League live broadcast in China is almost zero, while the five major leagues have to pay to watch, with the Premier League being the most expensive. In terms of ticket costs, even if consumption levels are taken into account, Chinese Super League tickets are considered the most affordable.Therefore, overall, compared with the five major leagues, the cost of watching football for Chinese Super League fans is very low. Although the quality of our games and the level of our players are not as good as those of the five major leagues, we are much happier than them in terms of spending!

The cost of live viewing of the Chinese Super League and the five major leagues

The lowest cost of live viewing of the Chinese Super League and the five major leagues (non-members)

- as an example of the league championship last season

Although the low cost of watching football is happy for fans, it is not good for the team It is a burden, because it means that the team loses an important source of income, which has a negative impact on the team's economic independence. The broadcast revenue of the five major league clubs will account for an important part of the total revenue. According to the latest data released by UEFA, among the total revenue of the Premier League, Bundesliga, La Liga, Serie A and Ligue 1, the broadcast share accounts for 53% respectively. 34%, 42%, 47% and 37%. At the same time, the broadcast revenue and proportion of the five major league championship clubs last season were: Manchester City (177 million euros - 32%), Barcelona (166 million euros - 24%), Bayern (unannounced), Juventus (122 million euros - 30%) ), Paris (unannounced). The reason why the broadcast revenue of Bayern and Paris has not been announced is that the broadcast revenue of these two clubs ranks outside the 20th, which is less than 122 million euros. At the same time, Evergrande or other Chinese Super League teams did not mention broadcast revenue in public data.

In addition to broadcast revenue, ticket revenue is also an important source of income for the five major league teams. Among them, the Premier League club ticket revenue accounts for about 13%, with an average of 36.2 million euros per club; the Bundesliga is about 16%, with an average of 28.4 million euros per club; La Liga is about 18%, with an average of 27.8 million euros per club; Serie A is about 27.8 million euros. 12%, with an average of 13.4 million euros per club; Ligue 1 is about 16%, with an average of 13.3 million euros per club. At the same time, the ticket revenue and proportion of the five major league championship clubs last season were: Manchester City (€64 million -11%), Barcelona (€166 million -24%), Bayern (€122 million -19%), Juventus (€58 million) -14%), Paris (€100 million -18%). As for Evergrande of the Chinese Super League, taking the latest released data as an example: its total revenue in the first half of 2019 was 426 million yuan, including 244 million yuan in advertising revenue, 71 million yuan in transfer revenue, 26 million yuan in ticket revenue, product sales and other Revenue was 85 million yuan, with ticket revenue accounting for only about 6%.

Chinese Super League and the five major leagues’ broadcast revenue and ticket share

- last season’s league championship as an example

(Note: In fact, if careful fans calculate broadcasts based on tickets, they will find that the data is problematic. But this is UEFA The published data, I hope a master who understands accounting can explain it)

Of course, even if the Chinese Super League currently has the problem of lack of broadcast and ticket revenue, the problem cannot be solved simply by charging additional broadcast fees or increasing ticket prices. Behind this is a systematic project that involves many aspects such as league quality, copyright management, team management, and fan culture construction. I believe that after doing well in these aspects, Chinese Super League fans will be willing to give up their current benefits and pay more to football.

(Due to limited data and time, the above is only a rough comparison to provide a simple reference for everyone. The article is not rigorous. Fans who know the relevant situation are welcome to leave a message for discussion.)