In the job hunting season, when , Zhilian and are all relying on refreshing their resumes to make extra money, Xinqing will help you find a way.
2017-05-19 Xiaoxingxingqing
Since the end of April, news about and Zhilian’s job refresh charges for has been in the circle. It’s maxed out, probably because Zhaopin announced that it will charge fees starting from April 26th! When seeing this news, I believe that the mood of many HR colleagues is the same as that of Xiaosheng. It can no longer be described as "eating whales".
Free job refresh is originally a big product highlight of Zhilian. It not only increases the effectiveness of job postings, but also facilitates HR to update information. Many friends who are not involved in recruitment may not be clear about it. To put it simply, refreshing is "automatic synchronization of information". If the job information is not refreshed, it will not be updated. The information will be displayed as the information status on the release date. Normal applicants will see Job information published a long time ago will definitely not be applied for. On the other hand, refreshing can also make the posted job information rank higher and prevent the JD position from being submerged in the sea of companies. It is a God-given reward for hard work and exposure.
HR tried to communicate with the sales staff of Zhaopin Recruitment, and Zhaopin’s reply was: There is no provision for free refresh in the contract. This function was changed to avoid zombie positions, which is called to improve the recruitment effect. Regarding the refresh issue, Zhaopin’s suggestion is that you can repost the position, or spend money to buy Zhilian coins. 20 Zhilian coins can be used to refresh a position, and one dollar can be exchanged for one Zhilian coin. (Later, under the protests and pressure from all parties, on May 8 From June 30 to June 30, it will be changed to 5 Zhilian coins to refresh a position, and after June 30, it will be 10 Zhilian coins to refresh a position). The problem is that the number of refresh coupons is limited, and many companies will no longer give coupons by the beginning of May. Received a free refresh coupon.
No matter how well Zhilian describes their actions as being for corporate users and job seekers, the final fact is before us: without refreshing, companies will receive very few resumes. Even if they pay to refresh, the number of resumes received will be very few. There are much less than before. In order to solve the recruitment problem as soon as possible, HR has no choice but to re-post the positions, but with little effect. Countless HR people who have signed contracts with Zhaopin are crying looking at the silent resume inboxes and have no way to appeal.
As for Zhilian, Xiaoxian positions them as a resume provider (of course they also have other services). Of course, this type of resume provider is also working hard to upgrade to a recruitment delivery provider (such as resume recommendation, on-site interviews , RPO and other fee-based services); resume refreshing is not an effective node in the recruitment process for enterprises, and the information release, reading volume and forwarding rate of the traditional recruitment website advertising model (what is the effect), so the traditional Recruitment websites will definitely not disclose the number of reads and forwards of job information to corporate HR; this gives everyone a revelation that content and active dissemination based on corporate employer brand will definitely become an innovation point in the recruitment process and proactive help Companies create content and disseminate it, rather than passively posting jobs and waiting for job seekers to submit resumes; for corporate HR, accurate resume recommendations, interview appointments, on-site interviews, output of offers, recruitment and onboarding are the real nodes. Sense of effect node.
Which recruitment platform can re-aggregate active job seekers in the future and accurately recommend them to companies and present them according to each node mentioned above? Only in this way can such a recruitment platform become more and more valuable.
Of course, there is no need to wait any longer, Xiaoxian is grandly launching Omenji.
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