The long-awaited travel market responded quickly. Half an hour after the news was released, the search volume for air tickets on an OTA platform increased by 180% compared with the same period the day before, and the search volume for hotels increased by 220% compared with the sa

Every reporter: Li Shaoting Every intern reporter: Yang Hui Every editor: Liang Xiao

Summer is approaching, and good news comes one after another in the tourism industry. Today (June 29), the Ministry of Industry and Information Technology announced that the “star” mark on communication itinerary cards will be cancelled. The long-awaited travel market responded quickly. Half an hour after the news was released, the search volume for air tickets on an OTA platform increased by 180% compared with the same period the day before, and the search volume for hotels increased by 220% compared with the same period the day before. After the introduction of

, the industry did show signs of turning around. But on the other hand, the specific traffic-draining effect of “Reaching for the Stars” remains to be seen. In the past two or three years, the tourism industry has suffered a "freeze blow" and suffered a serious loss of personnel. Many companies collapsed before the "dawn" arrived, and it is a consensus that it will be difficult to quickly recover to the situation before the epidemic. After the itinerary card "reaches for the stars", the recovery of the tourism industry may be a slow process.

On the afternoon of June 29, Chen Lianbao, vice president of Xiamen C&D International Travel Group, said in a telephone interview with a reporter from " Daily Economic News " that compared with vegetation restoration, the tourism industry is still in the ecological restoration stage. "A little vegetation destruction can also take the form of rapid transplantation, but if the land has been destroyed underground, not only subsidies or incentives can solve the problem."

machine wine search volume has doubled, but travel still depends on the specific requirements of each place

"Happy celebration!" On the afternoon of June 29, the Ministry of Industry and Information Technology announced that the "star" mark on communication itinerary cards would be canceled from now on, and the copywriting of various celebrations flooded the circle of friends of tourism practitioners. Tang Yuhua, general manager of Yunnan Shanhaixing Science Travel, posted a "Hope is ahead" circle of friends. He told reporters via WeChat that there is "hope" in the short term for the hard-hit tourism industry.

In addition to travel practitioners, consumers who have been staying at home for a long time can also imagine their joy when they first heard the news that the "star" mark on communication itinerary cards was cancelled. Data provided by

Tongcheng Travel on June 29 shows that within half an hour of the release of the above news, the platform’s air ticket search volume increased by 180% compared with the same period the day before, and hotel search volume increased by 220% compared with the same period the day before.

Data from the Qunar platform on the same day also showed that as of 17:00 on June 29, the number of flight bookings across the country had increased by nearly 30% compared with the same period yesterday. In the two hours from 15:00 to 17:00, the number of air ticket bookings departing from Beijing increased by 135% compared with the same period yesterday; the number of air ticket bookings departing from Shanghai increased by 100%. The top 10 popular routes with a higher increase in air ticket bookings compared to the same period yesterday are: Shanghai-Harbin, Wuhan-Haikou, Nanning-Hangzhou, Jinan-Kunming, Haikou-Changsha, Nanning-Chengdu, Guangzhou-Chengdu, Guangzhou-Urumqi, Qingdao -Harbin, Sanya-Changsha.

Sanya Picture source: Photo Network-500598049

This joy comes with good evidence.

html On June 29, Li Xinjian, executive director of the Capital Culture and Tourism Development Research Institute, said in an interview with a reporter from the Daily Economic News via WeChat that tourism relies heavily on convenient spatial mobility. As long as local policies to control the inflow and outflow of people are also Subsequent adjustments will definitely have a positive impact on promoting tourism flows, activating tourism consumption, and restoring the tourism industry ecology. Cheng Chaogong, chief researcher of

Tongcheng Research Institute, said more bluntly that "Reaching for the Stars" can effectively avoid the "layered overcoding" and "one size fits all" phenomena based on the star marks on itinerary cards, and increase the convenience of tourists.

However, there are also tourists who are full of hope and "return disappointed" in this round of travel boom. Take a netizen from Beijing as an example. According to his statement on the afternoon of June 29, although he has "reached for the stars", he learned after phone inquiries that some destination hotels still do not accept tourists from Beijing.

Image source: WeChat public account comment screenshot

html On the evening of June 29, reporters from "Daily Economic News" called hotels in many places to inquire about the specific requirements for traveling from Beijing to hotels. Among them, a hotel near Harbin West Railway Station said that according to local requirements, it would not accept tourists from Beijing. A hotel on Huansha Road in Hangzhou stated that consumers with no history of traveling to relevant risk areas in Beijing can check in normally.

Regarding this point, Wu Liyun, associate professor at the Institute of Culture and Tourism Industry of Beijing International Studies University, said in an interview with reporters on WeChat on June 29 that current domestic travel, especially inter-provincial travel, still depends to a large extent on various places including Epidemic prevention and control policies and restrictive measures including nucleic acid testing .

Although the actual conversion rate brought by "Reaching for the Stars" itself is still unknown, most practitioners say that "confidence is also important." In addition, by combining the good news of "Reaching for the Stars" with the recent adjustment of the quarantine control time for immigrants to "7+3", keen tourism practitioners have also sniffed out more information.

html On the afternoon of June 29, Zhou Mingqi, founder of Jingjian Think Tank, told the reporter of "Daily Economic News" via WeChat that these benefits are also a policy guide. With this signal, some increased epidemic prevention measures are expected to be alleviated; coupled with the summer effect, It is expected that the entire tourism industry will see a surge in consumption in the third quarter of this year.

The turning point of recovery will come "slowly", and the industry is in the stage of "ecological restoration"

Since the epidemic, the tourism market has continued to suffer heavy setbacks. Is the turning point of recovery really coming? According to Cheng Chaogong, under the dual support of multiple recent favorable policies and demand recovery, the tourism market is on the track of recovery. If cities such as Beijing and Shanghai can achieve zero quarantine around mid-July, the tourism industry is expected to see a strong recovery in the second half of the summer.

Shortly after the above interview ended, the Shanghai Municipal Culture and Tourism Bureau official Weibo announced that starting from July 1, museums and art galleries, as well as all indoor and outdoor A-level tourist attractions, would be gradually opened throughout the city; Starting from July 8, cinemas and performance venues will be gradually opened.

Tourists who have been hit by a series of good news ushered in the opportunity to fight back? In this regard, Zhou Mingqi said: The word "slow" should be added before "recovery turning point". “First of all, we need to figure out the extent of this recovery. It is definitely impossible to return to the situation before the epidemic. Everyone has this consensus that the tourism (industry) will not be able to return to the (state) in 2019 for a long time. The current short-term rebound can only be said to be an inflection point for a slow recovery. He further said that during the recovery process, traditional forms such as group tours and travel agencies will still be relatively slow, but as the tourism radius expands, holiday consumption may increase. usher in development opportunities.

As said in the industry, even with a slow recovery, the pace and difficulties in the tourism segment are different.

In terms of accommodation, according to a practitioner close to Narada Hotel, "Reaching for the Stars" will definitely stimulate the vacation market, but everyone is also afraid of it. "Judging from the data of the past month, the business market is in a state of rapid recovery, and many business series hotels have almost returned to 90% of 2019. But once they are all relaxed, there will still be risks caused by repeated epidemics."

As for scenic spots and travel agencies. On the afternoon of June 29, Chen Lianbao, vice president of C&D International Travel Group, told the "Daily Economic News" reporter in a telephone interview that compared with vegetation restoration, the tourism industry is actually still in the stage of ecological restoration. "A little bit of plant damage can also take the form of rapid transplantation, but if the land has been damaged underground, not only subsidies or incentives can solve the problem."

Huangshan Picture Source: Photo Network-500650605

Chen Lianbao said, putting aside the school epidemic From the perspective of the tourism industry itself, the epidemic has caused a large number of brain drain due to common external factors such as prevention and control requirements and consumers’ economic capabilities. "These practitioners play an organizational role in the tourism market. They do not produce products, but stack them up to make combinations. Without such a group of people now, it is difficult to boost market consumption."

Coincidentally, Tang Yuhua also said that since the epidemic, the tourism industry has been affected It’s a huge blow. Although there is hope (of recovery) now, the tourism industry has lost almost all its talents, and it is not that simple to recover (completely).

In addition, practitioners such as Chen Lianbao also pointed out that for tourism practitioners, repeated epidemics are always "a sword hanging over their heads." As long as the "sword" is still there, neither cultural tourism scenic spots nor tourism suppliers dare to expand large-scale production for fear of being stopped at any time.

"Calling to stop and restart is a big challenge for enterprises. Although the current epidemic prevention policy has great benefits, the implementation and withdrawal of the policy also require a period of inertia and running-in time, especially tourism is not a key focus. In the industry, there are still areas where there is a phenomenon of 'overweighting'." Chen Lianbao said.

(Cover picture source: Photo Network-500614003)

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