A view of the pastoral complex of the She ethnic minority Photographed by Zhou Yuelei
China News Service, Lishui, August 18 (Reporter Zhou Yulong, intern Zhou Yuelei) For a long time, the county’s 779 peaks with an altitude of more than 1,000 meters have made China’s only She ethnic minority autonomous county— ——Jingning, Zhejiang, "both happy and worried".
The smog is blocked by high mountains. The high mountains create the beautiful scenery here, but countless business opportunities are also out of reach because of the long mountain roads. The paradox of “beautiful because of mountains but trapped by mountains” has become a question mark hovering over the mountains in southwestern Zhejiang.
But now when I walk into Jingning, I see fruit picking gardens, mushroom greenhouses, Huiming tea gardens, succulent stone villages... batches of "golden seedlings" are taking root and sprouting among the green mountains and green waters. A "Business Experience of the She Nationality" with the theme of "Integration of Agriculture and Tourism" gradually begins the journey of "breaking the ice in the mountains" of She Township.
Tourists walking in the vineyard Photo by Zhou Yuelei
The villagers of Hollow Village have changed their appearance and boarded the “golden carriage” integrating agriculture and tourism. She villages such as Chimushan Village, Huimingsi Village, and Dongnong Village in the mountainside ring are all above 600 meters above sea level. High mountains, little land, and long roads have made villages increasingly "hollow."
Now, the Shejia pastoral complex project has been launched, illuminating the road to "nirvana and rebirth" of these hollow villages.
"The village will be restored as it was before without demolition or admission fees. Encouraging villagers to return to the village to get rich is the 'original intention and purpose' of our project." The reporter followed Xia Wenping, general manager of Huanchi Mushan Construction Investment Co., Ltd., to visit the village.
As the saying goes, dilapidated farmhouses and primitive farmland have now been transformed into "farmhouses" where rice and fish are often cultured on the roadside, Huiming Teahouse, "new agriculture" areas such as Huiming Tea House and Shianggu House District.
"Why are we poor with good mountains and good water? The key is the lack of brand awareness." Xia Wenping said that the integration of agriculture and tourism has increased the added value of agriculture, increased the sales of agricultural products, and the villagers' economy has also improved.
Take Huiming Tea, one of the "Top Ten Famous Teas in Zhejiang", as an example. The tea garden area increased from 40,000 acres in 2014 to 68,000 acres in 2018, with the output value reaching 460 million yuan, and the brand value of "Gold Medal Huiming Tea" reached 1.32 billion yuan. "Growing tea on the land and attracting customers with tea" has become one of the important channels for local farmers in Jingning to get rich.
Shejia Pastoral Complex is just a microcosm of the integration of agriculture and tourism. Since 2017, Jingning has innovatively proposed the strategic concept of building a "Jingning 600" regional public brand based on the reality that agricultural entities are "low, small and scattered" and agriculture has "short industrial chain, low brand awareness and low added value". According to
statistics, in 2018 alone, the county upgraded 55,000 acres of the "Jingning 600" base, established 4 demonstration townships and 22 pioneer villages, transformed agricultural products into 104 tourist destination commodities, and explored the formation of mail shopping, flying counters, and marketing Online and offline development models such as alliances achieved sales of 524 million yuan.
Today's Jingning has truly fulfilled the words of Deputy Secretary of the Jingning County Committee and County Magistrate Zhong Haiyan, "Let agricultural products turn into commodities, let farmland turn into scenic spots, let mountain products fly out of the mountain gate, and let farmers have a good harvest." ."
Garbage turned into a fruit orchard, a bunch of grapes "touch gold" in Qiongshangou
"What kind of money can be made in Shangougou?" This is what foreigners who first came to Jingning County's Dongkeng Town often asked a few years ago. a sentence.
At that time, Dongkeng Town not only suffered from traffic congestion and backward economy, but when the current “vineyard owner” Lei Liqing came here to “look for ways to make money”, he saw “the fields were deserted and the land was full of garbage” in front of the village, and he felt heartbroken. There was also a retreat.
“But whether it’s the temperature or the light, it’s really suitable for growing grapes here.” Lei Liqing still bit into the “hard crab” of Dongkeng Town. With the support of the local town government, the vineyard gradually grew into a large scale. Time proved that his choice was right.
html In the past 16 years, the more than 90 acres of vineyards contracted by Lei Liqing have not only transformed the scenery of the village, but also helped lift poor people out of poverty and become rich.Succulent plants Succulent platter in the garden Photo by Zhou Yuelei
"Where can our grapes be sold to the market for wholesale? Now that the tourism industry is getting better and better, it is not enough to just pick them for tourists!" Lei Liqing, who has dark skin, smiled and told reporters After some calculations, the vineyard receives more than 20,000 tourists every year. There are 7 grape varieties in the garden, with a yield of more than 2,000 kilograms per mu. Based on the picking price of 13 to 15 yuan per kilogram, my own income alone is 200,000 to 300,000 yuan.
Ye Xingxing, the mayor of Dongkeng Town, introduced that the “Fruit Valley” with grape picking gardens as its leading industry in Dongkeng Town has become the largest comprehensive fruit base in Jingning County and a demonstration site for the integration of agriculture and tourism in Lishui City.
The number of tourists per year is more than 100,000, and the fruit sales value is more than 1.5 million yuan, putting an end to previous doubts. There are currently more than 10 fruit varieties in the ditch, including kiwis, cherries, pears, plums, bayberries, and peaches, with a planting area of more than 880 acres.
"While we are engaged in the fruit industry, we have also completed supporting projects such as natural swimming pools, cabins, vineyard corridors, and water storage dams, making Fruit Valley a good place for summer rural leisure tourism." In the eyes of Ye Xingxing , the future is promising here.
Introducing "meat" from other mountains to leverage new changes in " courtyard economy "
"Hongbao tablets are very suitable for gold medal tour guides like me!" In recent times, many groups of tourists from home and abroad have visited, making Yajing more meaty. Wu Yong, the owner of the flower base, "has no skills at all."
He graduated from Wenzhou University majoring in fashion design. He resolutely quit his job in Hangzhou in 2009 and returned to his hometown to establish Yajing Succulent Flower Base. After 10 years of hard work, this place has become one of the largest succulent production and sales enterprises in Zhejiang Province.
html has more than 1,400 varieties, 600,000 pots of succulents at the base all year round, 365 days of year-round production, prices ranging from a few cents to tens of thousands of yuan, and receives more than 100,000 tourists per year... When you enter this succulent world, you will Even public toilets and trash cans are covered with various varieties of "meat"."'Meat entering people's homes' can no longer meet the current market demand." Wu Yong said that the meat market is extending from simple tourist purchases, market wholesale and e-commerce delivery to "new rural construction" and "villa B&B construction" etc. In the field, the buyer provides plants and design plans, and on-site cultivation and subsequent maintenance are completed in one step.
In addition to decorating the home and pleasing the eyes, Wu Yong also turned succulent plants into "delicious food" on the plates of diners.
"We opened a 'Xishang Yajing Dessert Cafe' in the county seat, where meat is made into salad jam and other foods, which is very popular with 'meat lovers'." This meat-themed restaurant opened in 2017 by Wu Yong So far, there are nearly 100 kinds of dishes, with annual sales of about 1 million yuan.
"There is no social significance for me to make a fortune alone. We try to extend the succulent industry chain from the village to the countryside, and even to larger places, and drive the fellow villagers to create income together." Wu Yong said that he returned to his hometown to start a business, and even more Most of them are to repay the kindness of their hometown and bring prosperity to the villagers.
In 2018, the sales output value of Yajing Succulent Flower Base reached 8.35 million yuan. The development model of "base economy boosting the courtyard economy" has led more than 210 local farmers to develop the succulent economy in the courtyard. B&Bs, farmhouses, and farmers' courtyards sell high-quality succulent potted plants on behalf of the farmers. Villagers and the base share the good benefits brought by the "succulent economy".
The many years of thinking and hard work of Jingning people have not only turned the "mountain guests" into the main guests, but also made this corner of southwestern Zhejiang glow with beautiful vitality. Just as Li Zhuohui, the 82-year-old editor-in-chief of "Indonesia Newspaper" who came to inspect the scene, sighed, "Clear waters and green mountains are really valuable, and 'golden seedlings' can also be cultivated deep in the mountains." (End)
