[Tianji.com IT News Channel] On January 15, a New Year’s party with the theme of “Upgraded New Year’s Flavor, Optimized Wonderful Party” was held in Beijing.

[Tianji.com IT News Channel] html On November 15, a New Year's party with the theme of "Upgraded New Year's Flavor , the Best Wonderful Party" was held in Beijing.

In this unique "New Year Party", there are not only a flower wall decorated with tens of thousands of flowers, but also cute flower bears, not only good-looking ice cream, various delicacies and wines, but also hand-made by Ren Zhiqiang. The millet porridge made by Qi Pa, not only has the legendary champion Qiu Chen telling everyone to "speak well", but also has the live broadcast of Internet celebrity beauties, and the handsome man showing off his muscles...

The theme of this New Year's party It is consumption upgrading, interpreting "the new year, in addition to updating, it must be better."

It is worth noting that as this year's largest offline event with the theme of consumption upgrading, this Qingshan Capital New Year's Fair attracted hundreds of consumers Upgrading companies participated and made a concentrated appearance at the New Year's Fair to display, sell and interact with their products, achieving an all-round upgrade of consumer products and presentation forms.

Consumption upgrading has become an important investment theme

2016 is the first year of consumption upgrading. From the perspective of macro data, as one of the troika driving the economy, consumption is making an increasing contribution to GDP and is becoming a strong wing of economic development. Entrepreneurship and innovation in consumption upgrading have also become a new driving force for economic development through reform and innovation to increase effective supply in the consumption field, improve people's livelihood, and cultivate economic development.

At the same time, investment in the field of consumption upgrading has also become an important investment direction for many investment institutions. According to Zhang Ye, founder of Qingshan Capital , there are long-tail investment opportunities in the field of consumption upgrading. Previously, he had judged that the next ten years would be a golden age for consumption upgrading. Consumption upgrade will be a comprehensive brand update in subdivisions and new scenarios, and new brands will be born in any category.

Against this background, Tsingshan Capital teamed up with China's 100 outstanding enterprises in consumption upgrading to hold the first consumption upgrading New Year Goods Festival "New Year Meeting". These consumption upgrade companies cover all aspects of clothing, food, housing and transportation, and are also sketches of the daily life of future consumption upgrade users.

Tsingshan Capital and Gifts.com released the 2016 Top 100 New Goods Brands List for Consumption Upgrade at the event. Most of the companies on the list also appeared on the scene, showing off new arrivals and high-quality new products under the trend of consumption upgrading.

Hundreds of companies gathered at the New Year Party

Among the consumption upgrading companies participating in the New Year Party, new product innovation models complemented the upgrades in traditional consumption areas.

For example, among the brands unveiled, there are emerging lifestyle projects such as Take Time, E-bag Wash, Flower Field Rest, etc., as well as traditional corporate brands that have evolved themselves, such as Lenovo Joyvio, Uni-President, and Huameizhen. Wei, Yili Yitian, etc.; there are well-known consumer brands such as Zhou Black Duck, Weiduomei, Three Squirrels, Yunhai Cuisine, etc., as well as emerging brands such as Top Cream, Wudaodao, Aiyuanshi, Yishengjun, etc.; there are both Internet brands NetEase, a self-operated e-commerce company, carefully selects, as well as emerging affordable e-commerce brands, high-quality e-commerce products, and health-themed e-commerce lifestyles that cut into e-commerce from content. Excellent companies in the smart hardware category such as Mavericks Electric, Clown Toothbrush, Dingdong Tea, Aibaola Purifier, Savatika, Vision Technology Smart Guitar, etc. attracted a large number of users to stop and watch and experience the event.

From the perspective of the classification of consumption upgrades, the exhibitors at this New Year Fair have covered all aspects of people's lives, demonstrated the mainstream level of today's consumption upgrades, and led the trend of future consumption upgrades.

From the perspective of participating types, there are many participating food manufacturers, such as Xiaoheng Dumplings, Youshi Guanjia, Reindeer Chocolate, Qimiao Ice Cream, Renxiaomi, Baobaotang, Taste Buds Poetry, Fanyu and Taobentao, etc. , there are also various types of wine and coffee, such as Panda Craft Brew, Sometimes, Jiangxiaobai , Shichuhua Wine, Blanko Coffee and 80 Seconds Coffee, etc.

Judging from the participating companies, another important direction of consumption upgrading is that people pay more and more attention to health and beauty. Healthy drinks such as Huoshanquan, Yishui Fang, Angel Orange, Cup of Soup, etc., light body fitness category There are Chunyue Life, Tmoji herbal drinks, Hey Juice, OXYGUM fitness, etc., as well as beauty and body care projects such as Gengmei and Helijia. The emergence of more beautiful ID photos such as Cheese Photo Studio and Little Elephant Studio also reflects people’s interest in more beautiful ID photos. The desire for a more beautiful photo image.

original design elements were often displayed at the New Year's Fair, showing the new aesthetics under the consumption upgrade and the increasing demand for comfort. For example, yoga jeans capsule fashion, benative Benna art women's shoes, YougeFinch shoes, primordial meridian, haowu, material, Como Home, Tike B&B, Longteng Travel, etc. cover all scenes of daily life, and are popular among young people. New way of Qi Pa, Penguin Circle, Dream Field Creativity, etc.

In addition to the above participating brands, cultural and luxury consumption upgrade products, such as printed personalized pillows, art e-commerce brands Zhongsheng Painting Materials, Apollo Art, package master , Golden Circle and other light luxury products in different fields Consumption upgrade projects also made a strong appearance at this New Year meeting.

As a chocolate brand from Hong Kong, Deershop, the exhibitor this time, takes "running for you to find 'purer and more authentic' chocolate around the world" as its brand purpose. Luo Siqi, the founder of the

Reindeer brand, told reporters that Reindeer insists on strict requirements for chocolate itself, not to cater to the taste of most people, but to pursue the ultimate pursuit that is only understood by a few people. At the same time, Reindeer Chocolate has carefully formulated the taste of chocolate specifically for the taste habits of Chinese people, changing the traditional sweet taste and even launching a unique sea salt flavor product. Every piece of chocolate produced by Caribou is handmade by Canada's top artisan chocolatiers. Because Reindeer believes: "If it is for love, for the ultimate, for those things that have not been truly experienced, all the efforts are worth it."

Some investors in the industry said that although there are a lot of consumption upgrades in daily investments, Investment projects, but there are many companies and brands that are also seen for the first time at this New Year's Wonderful Meeting. Unlike looking at business plans (BP) on paper, this time I can communicate directly with exhibitors face-to-face, get close to the real situation of the project, and feel more intuitive.

The upgrade of consumer categories has become a highlight

According to incomplete statistics, on January 15, the number of visitors on site exceeded 100,000.

On the main stage of the New Year's Fair, unique theme activities attract people's attention. The time-consuming flower arrangement class and the materialistic lifestyle aesthetics of table decoration allow users to learn a new skill while having fun. NetEase's carefully selected theme games, e-bag washing's "King of Bags" competition, Wedomei's Big Eater competition, users riding Mobike bicycles to generate electricity, etc. set off a wave of heat on the scene.

An interesting phenomenon is that on the one hand, the New Year Fair itself has brought together many good companies and products in consumption upgrading categories; on the other hand, the presentation format and interaction of the "New Year Fair" itself are also upgrading consumption.

Unlike previous New Year temple fairs or New Year goods gatherings, the New Year Fair is set up in the core area of ​​an affordable luxury shopping mall for the first time, which is highly consistent with the main consumer groups who are upgrading their consumption. Different from traditional street stall-type New Year goods markets, the on-site construction adopts a simple and fresh style, which highly reflects the style of consumption upgrade and has a strong New Year flavor, which is deeply loved by young people.

A user who rushed to the Wukesong New Year Party from the East Sixth Ring Road in Beijing told reporters that in the past when buying new year’s goods, the most popular ones were wine, melon seeds and sugar. Now they also buy these, but they are all the same. symbolic meaning. Before the Spring Festival, when buying New Year’s goods, young people will be more concerned about buying flowers for their girlfriends, buying more delicious and healthier things, and buying high-tech electronic products to reward themselves.

Commensurate with this, event service guarantees are also being upgraded. Shouqi Car-hailing, an Internet ride-hailing brand under Shouqi Group, serves as a strategic travel partner to provide travel service support for important guests and media at the New Year's Party.In order to ensure the smooth progress of the event and the personal safety of participants, the Internet insurance company Wukong Insurance customized scenario insurance for the New Year's Fair, insuring every user present and providing an insurance coverage of 1 million yuan. In order to ensure the smooth communication, social networking, live broadcast and payment transactions of the large flow of people on site, Beijing Mobile and Beijing Unicom also provided key support for this event.

According to the organizer of the event, the New Year's Wonderful Party was hosted by Tsingshan Capital and jointly sponsored by dozens of investment and service institutions. Hundreds of media were invited to report before and after the event. Co-sponsors such as Meihua Venture Capital, Zuoyu Capital, Chunxiao Capital, Innuo, and 36 Krypton provided strong support during the event.