Let cultural tourism enterprises become more confident
Make the cultural tourism market "hot"
Make cultural tourism consumption "hot"
Recently, Hubei, Qinghai, Hunan and other places have launched
consumer coupon spree
Let's take a look ↓
exceeded 300 million yuan! Hubei will launch the "Benefit Travel to Hubei" consumer coupons from today. will exceed 300 million yuan.
According to reports, the 2022 "Hubei Travel to Hubei" consumer coupons will be issued through Ctrip, Tongcheng, Juyou.com (tour Hubei platform), Douyin, YunQuanPass, Alipay6 platforms. It is planned to be released in 9 batches in three stages from June to October: "Fengming Chutian·Summer Solstice Appointment", "Fengming Chutian·Happy Summer Vacation" and "Fengming Chutian·Joyful Harvest".
The first batch of consumer coupons will be released on four platforms: Ctrip, Tongcheng, Hubei Hubei Platform, and UnionPay QuickPass from 20:00 on June 23 to June 30. The subsidy amount exceeds 20 million yuan, and tourists can use it to purchase accommodation in Hubei. Products (including B&B ), tickets to scenic spots, tickets to commercial performance venues, and Hubei tourism route products operated by travel agencies, etc.
It is worth noting that the deadline for using the coupons collected by consumers is 24:00 on the 7th day starting from the day after the coupons are released. Overdue, they will be invalid. The funds for invalidated consumption coupons will automatically be returned to the platform account and rolled over to the next round of use. The coupons that are refunded after consumers grab and use them will automatically become invalid, and their funds will be automatically returned to the platform account and rolled over to the next round of use. (China Tourism Report Furong E Cultural Tourism)
Qinghai launches cultural tourism consumption voucher issuance activity to benefit the people
On June 22, Qinghai Provincial Department of Culture and Tourism launched the "Travel to the Beautiful Qinghai and Enjoy Hehuang Culture" cultural tourism to benefit the people In the consumer coupon issuance activity, , 20 million yuan of "Enjoy the Hehuang Culture in the Beautiful Qinghai" cultural tourism consumer coupons will be distributed to the public from now on, to help cultural and tourism enterprises solve problems, boost market confidence, and integrate the system across the board Provincial cultural and tourism resources to meet the cultural and tourism consumption needs of the people.
It is understood that this cultural tourism consumption voucher activity will last for half a year and is targeted at residents of Qinghai Province (including people coming to Qinghai from other provinces) whose mobile phones are positioned. Consumption coupons are divided into general cultural tourism consumption coupons and themed cultural tourism consumption coupons, which are issued in batches and installments through the "Cloud QuickPass" and "Ctrip.com" online platforms, starting at 10 o'clock every day. A general cultural tourism consumption coupon activity will be launched for hotels and B&Bs, scenic spot tickets, tourist routes, transportation products (air tickets and train tickets originating from the country to Qinghai Province) that participate in the Qinghai Province cultural tourism consumption coupon activity on Ctrip.com. Focusing on important time nodes such as the summer vacation, Mid-Autumn Festival, and National Day, and based on the epidemic prevention and control situation, we will select opportunities to issue themed cultural and tourism consumption coupons, and carry out activities such as live broadcast promotions, half-price, limited-time flash sales, and instant discounts on air ticket orders, with flexible ratios based on off-peak and peak seasons. Dynamic adjustment is online.
According to Ma Jianli, deputy director of the Qinghai Provincial Department of Culture and Tourism, this event is an important measure taken by the Qinghai Provincial Department of Culture and Tourism to promote the steady recovery of the cultural and tourism industry. Previously, the Qinghai Provincial Department of Culture and Tourism and the Provincial Department of Finance have issued the "Qinghai Provincial Provincial Cultural and Tourism Development Special Guidance Fund Management (Trial) Measures", allocating 189 million yuan of provincial cultural tourism development special guidance funds in advance in 2022. Loan interest discounts, construction first and then subsidy, etc., are used to support the project construction of cultural tourism enterprises. Strictly implement the policy of temporarily refunding warranty deposits and delaying the payment of deposits, and temporarily refunded 80.809 million yuan in warranty deposits for 478 travel agencies.In conjunction with Qinghai Provincial Local Financial Supervision and Administration Bureau held a bank-enterprise matchmaking meeting to support the construction of an international eco-tourism destination, 196 loan projects with a financing demand of 3 billion yuan were promoted to cooperative financial institutions, and a preliminary financing intention of 650 million yuan was reached to strive for Liquidity support and special loan support promote the stable development of cultural tourism enterprises. ( China Tourism News Tang Zhongwei)
Hunan: Taking multiple measures to make the cultural tourism market "hot"
On June 16, the first Hunan Tourism Development Conference benefited the people and enterprises, cultural tourism consumption vouchers and "half a million tourists entered the ticket" The launch ceremony of the event was held in Wulingyuan, Zhangjiajie. Li Aiwu, deputy director of the Propaganda Department of the Hunan Provincial Party Committee and director of the Provincial Department of Culture and Tourism, and Liu Ge'an, secretary of the Zhangjiajie Municipal Party Committee, attended the launching ceremony and delivered speeches.
Li Aiwu introduced that this event is not only a warm-up activity to create a good atmosphere for holding the first Hunan Tourism Development Conference, but also a concrete action to implement the spirit of the national stable economic market teleconference and further stimulate the potential of tourism consumption. The event will further promote the rapid recovery and development of the tourism industry in Zhangjiajie City and the entire province, increase the confidence of cultural and tourism enterprises, make the cultural tourism market "hot", and make cultural tourism consumption "hot". The province's cultural tourism system should further enrich the supply of tourism products, improve tourism service levels, and create a good environment for the issuance of cultural tourism consumption vouchers.
Artistic performances at the launch ceremony Photo by Gao Hui
At the launch ceremony, Zhang Xihui, deputy director of the Hunan Provincial Department of Culture and Tourism, released the first Hunan Tourism Development Conference to benefit the people, help enterprises, cultural tourism consumption vouchers and travel agencies to guide "half a million tourists to enter" Zhang" specific measures. Zhang Xihui introduced that the Hunan Provincial Department of Culture and Tourism will invest 10 million yuan from the provincial finance to cooperate with well-known platforms inside and outside the province to issue cultural tourism consumption coupons to consumers across the country. Among them, 3 million yuan of consumer vouchers are for Zhangjiajie City’s scenic spots, tourist B&Bs, tourism performing arts and travel agency itinerary products, and 7 million yuan are for the province’s A-level scenic spots, star hotels and travel agency itinerary products. Consumption vouchers will be issued starting from July 10. For the specific voucher issuance process, please follow the WeChat official account of "Cultural Tourism Hunan" or "Zhangjiajie Tourism Official Official Account".
In addition, in order to strongly promote and promote the rapid launch and recovery of Zhangjiajie's tourism market, Hunan provincial finance will invest 5 million yuan to reward travel agencies to carry out the "Half a Million Tourists Entering Zhangjiajie" campaign, and Zhangjiajie will also support relevant scenic spots with free tickets. The event will start on July 1 and will end when the actual number of visitors reaches 500,000. The deadline will not exceed December 31, 2022.
This event is sponsored by the Hunan Provincial Department of Culture and Tourism and the Zhangjiajie Municipal People's Government, and is hosted by the Zhangjiajie Municipal Culture, Tourism, Radio, Television and Sports Bureau and the Zhangjiajie Municipal Commerce Bureau. (China Tourism News reporter Gao Hui)
2022 The first Yangtze River Delta Camping Conference was held in Huzhou, Zhejiang
On June 22, the 2022 First Yangtze River Delta Camping Conference was hosted by Huzhou Culture, Radio, Television and Tourism Bureau of Zhejiang Province and Anji County People's Government in Zhejiang Held at Anji Ancient City Archaeological Site Park in Huzhou. Xu Peng, deputy director and first-level inspector of the Zhejiang Provincial Department of Culture and Tourism, Shen Zhonghua, member of the Standing Committee of the Huzhou Municipal Party Committee and Minister of the Propaganda Department, and Ruan Yeping, deputy mayor of Huzhou City, attended the meeting.
The conference, with the theme of "Green mountains and rivers, quality new life - seeing beautiful China in Huzhou ", organized camping theme forums, camping bazaars, camping equipment exhibitions and other activities. Among them, the "Summer Wild Fun Anji " camping market has five sections: gluttonous wild barbecue, high-quality specialties, fun and interactive, intangible cultural and creative, and trendy goods special exhibitions, showing the diverse choices of camping sites.
The conference also released Huzhou City’s cultural tourism measures to assist enterprises to bail out and benefit the people, and announced the launch of "Lucid waters and lush mountains, living in Anji" cultural tourism consumption coupons..The Huzhou City Camping Ambassador Appointment Ceremony was also held on the same day, and the Ambassador launched the "Green Traceless Camping Environmental Protection Convention" to advocate legal camping, traceless camping, and civilized camping. (Zhang Xuan)
There is a little more news
- On June 21, reporters learned from a press conference held by the Guizhou Provincial Government Information Office that Guizhou will take the lead through the "One Code Guizhou" platform, jointly with Ctrip, Tongcheng, and "One Code Travel" Guizhou" and other platforms jointly distributed 160 million yuan in cultural tourism consumption coupons for scenic spots, tourism product routes, accommodation, self-driving camping, cultural and creative products, etc. to both inside and outside the province.
- Hangzhou will start issuing the second phase of 2022 digital consumer coupons at 20:00 tomorrow (June 24), with a total amount of 185 million yuan and a total of 3.7 million coupon packages.
- Wuhu City will implement the "Wanmei Consumption·Wuyou Tesco" digital consumption activity from June 26. Distribution began at 9:30 a.m. on June 26, with the first batch of 10 million yuan worth of consumer vouchers and 304,000 consumer vouchers issued.
