Recently, medium-risk areas have reappeared in Shanghai, and inter-provincial group tours that have been "unblocked" have once again "closed". Citizens who had previously shelved their travel plans due to the epidemic and were eager to try have also been poured cold water on their heads, and have been subjected to " Discourage them from retreating.” Epidemic prevention has become normalized, and "stocking up for travel" has gradually become a new consumption habit of citizens.
As various travel agencies and online travel companies once again suspended the operation of inter-provincial group travel and "air tickets + hotel" business, Shanghai residents' summer travel has also come to an "end". Under the current background of normalized epidemic prevention and control, "stopping and restarting at any time" has become a situation that tourism agencies have to face. This also puts forward higher requirements for travel agencies' ability to cope with accepting customers and canceling subscriptions at any time.
Zhu Yan, a staff member of Jingtai Travel, said: "The "Notice on the Suspension of Inter-provincial Group Travel and "Air Ticket + Hotel" Business in the City" issued by the Shanghai Municipal Bureau of Culture and Tourism on August 18 has once again pressed the pause button for the tourism industry. At present, The entire industry, including the company, is in a very normal state. Because of the current epidemic, safety must be the first priority. If there is a reservation, we are actively helping guests to cancel the reservation, and there is no restoration at the moment. In this state, we are also actively making preparations for the next golden autumn travel. "
"Hoarding for travel" as an emerging travel pre-sale model has cleverly solved the problem of fun-loving people who "want to travel" since the outbreak. Because of the psychological conflict between "I don't dare to go out yet", I am very popular. Consumers can book tour groups, hotels, gourmet restaurants, etc. in advance and choose to travel after the epidemic situation eases. "Hoarding Travel" not only has lower prices, but also has the advantages of "non-refundable" and long validity period, making travel more secure. Zhu Yan, a staff member of
Jingtai Travel, said: "The current way of 'travel hoarding' is to use some of the most important travel platforms as leaders, including platforms like Ctrip , Fliggy, Lv Mama . At present, The tourism products stocked are actually quite extensive, including nearby short-term homestays and some famous internet celebrity check-in attractions, including some further away, such as some internet celebrity cities, such as Xi'an, Chengdu, and Inner Mongolia, as well as traditional travel agencies. We are also looking for breakthroughs, hoping to develop together online and offline. Change also requires a process. We can only say that we are moving towards the platform step by step. "
Normalized epidemic prevention and control cannot be relaxed, reservations and pre-sales are required. The era of "pre-tourism" has quietly begun, and "stocking up on travel" has become a new consumption habit for citizens. The tourism industry, which has been affected by the epidemic, is seeking innovation and change in the process of self-exploration. The future marketing method represented by "travel hoarding" is accelerating the recovery process of the tourism industry, transforming from an emergency strategy to a normal boosting method. .
Reporter: Gu Shunli
Photography: Gu Shunli
Editor: Li Can
