"The bus reform is about to begin, and I am going to take a look at the Dahe Auto Show." Mr. Dong, who works in a provincial government agency, said that he and his colleagues have been paying close attention to the 2014 Dahe Autumn Auto Show recently. "We all know that there are many discounts at the Dahe Auto Show. , the price is also the lowest, and colleagues in our unit decided to wait until September 6 to form a group to have a look.”
As the General Office of the CPC Central Committee and the General Office of the State Council issued documents clarifying the timetable and roadmap for public bus reform, the curtain of national public bus reform has officially begun. This policy caused a big shock in the automobile industry and gave the originally weak automobile market a shot in the arm.
What are the characteristics of civil servants buying cars? The reporter found that civil servants are more rational in their car purchases and consumption, and have more diverse requirements for the use of the car. The demand for "light official" cars that can be used at home and for work is becoming the main direction for civil servants to buy cars -
□ Reporter Qi Yi
The functions should be diverse , "Light official business"
Car purchase requirements: Brand and function must be balanced, and the pursuit of multi-purpose
Mr. Dong, who works in a provincial unit, has taken a fancy to a Japanese city SUV. He said that when colleagues buy cars now, they must not only choose the brand, but also consider the versatility of the model. “I chose this car because it’s not too frivolous to drive to work, and it’s not too serious to drive at home after get off work.” Mr. Dong said, with a bit of a business feel and a bit of leisure functions, this kind of “light business” model is his choice. A favorite with colleagues.
European cars and Japanese and Korean cars are the main directions for car purchase by provincial civil servants. In contrast, not many provincial civil servants choose American cars, except for the stereotype that American cars are "efficient in fuel consumption". In addition, if it is too personalized, it will be difficult to fully meet the requirements of civil servants. Mr. Dong said that he found that when buying cars, civil servants rarely consider colors such as bright red and blue that highlight their personality. Instead, they mainly choose colors such as white and gray. “There are not many black choices because the sense of officialdom is too strong. "Mr. Dong said.
No longer choose models and colors with obvious official colors, replacing them with stable and moderate models, which are the main characteristics of civil servants buying cars. Those that are more balanced in terms of brand awareness and multi-purpose are more concerned by civil servants. However, Mr. Dong also found that these models are often good-selling models, and there are not many usual price cuts and promotions. Therefore, "I want to wait and see again at the Dahe Auto Show. There should be good prices and more." gifts”.
1.8 liters is suitable, and the fuel consumption is a hard standard
Car purchase requirements: the quality should not be too low, and the fuel consumption should not be too high
Xiao Liang and Xiao Ding are college classmates, both working in Zhengzhou provincial and municipal units, and they plan to go to Dahe together Pick a car at a car show that has good quality and good gas mileage.
Xiaoliang said that he carefully studied the public car reform plan and found that according to this policy, 80% of civil servants will no longer be equipped with cars and will no longer use official cars of their units. For most civil servants in Henan, every department-level official car The official transportation subsidy of 800 yuan per person per month and 500 yuan per month per person at department level and below is still very strict, which requires civil servants like him to first consider the cost of the car when buying a car.
Fuel consumption is the most important indicator for Zhengzhou provincial and municipal civil servants. "Our unit is in the western suburbs, and the provincial office is in the eastern district. It takes more than 20 kilometers to run back and forth." Xiao Ding said, considering this distance and urban congestion In this situation, the hard target of fuel saving cannot be lowered. "I usually run outside, the small displacement of the model is insufficient, the fuel consumption is high, and the fuel consumption is high, and I feel it is not cost-effective, so the 1.8-liter displacement is more suitable for me. "Xiao Ding said that in the opinion of him and his colleagues around him, this displacement is more suitable for his needs.
"After learning about the upcoming car modification, many colleagues in our unit accelerated their car purchase plans." Xiao Liang and Xiao Ding said that they had the same car selection criteria as Mr. Dong. In addition to the fuel consumption requirements, the appearance was decent and the price was moderate. , all models with a good brand image are under their consideration.
You need to save both face and face.
Car buying requirements: Brand image should be considered. It is cheaper to buy a car in Zhengzhou.
Xiaohang is a civil servant in a unit in Shangqiu. She chose Lavida when she just started working.After many comparisons, she found that the model she wanted to buy had a greater discount at the auto show, with more complete colors and models, and more gifts. So she decided to come to Zhengzhou to pick up the car while waiting for the Dahe Auto Show.
Unlike Zhengzhou provincial and municipal civil servants, civil servants in prefectures and cities pay more attention to appearance and brand when buying cars, and pay more attention to models with a price of 150,000 to 200,000 yuan and a medium displacement of 1.5 to 2.0 liters, such as Buick's Yinglang and Angke La, Shanghai Volkswagen’s Lavida and Laxing, GAC Honda’s Fengfan and Accord low-end versions, Dongfeng Nissan’s Sylphy and Teana low-end versions, etc.
"I usually travel a lot for official business, and I often travel with my family on weekends and visit relatives and friends, so I must not be careless about the quality of the car." Mr. Han, a civil servant in Nanyang, said that the car he buys needs both face and luxuriance, and he doesn’t know the brand. The reputation is not good, and the price is too high.
Postscript
There is no doubt that the implementation of the public vehicle reform policy has been a great stimulus to the entire automobile market. Therefore, at this Dahe Auto Show, many dealers will launch special events and exclusive models for the civil servant car purchase market, attracting the attention of civil servants. Concentrated joint venture brands will inevitably have a big campaign to grab customers. Independent brands are also increasing market promotion and accelerating market competition. More importantly, with the guidance of the national policy of supporting independent brand cars, more and more civil servants will choose independent brands when buying cars.
