html On September 6, the "New Era Private Economy and High-Quality Development" publicity campaign entered Chongqing. The reporter followed the media group and visited and . This company is not familiar to the public, but manufacturers that produce medicines, chips, LCD screens and even semiconductors all need a very clean working environment, and the air purification and filtering devices they install all come from this company.
Text | "Chinese Entrepreneur" reporter Xie Yunzi
editor | Xu Tan
headshot photography | Xie Yunzi
"Our raw material is a grain of sand, and the main component of this grain of sand is silicon dioxide, which is the same as the raw material of semiconductors. "In the fiberglass production workshop, Guo Mao, chairman of Chongqing Zaisheng Technology Co., Ltd. (hereinafter referred to as Zaisheng Technology ), introduced to "Chinese Entrepreneur".
Through melting, the sand can be processed into fibers and then made into filter membranes. This filter membrane is like a piece of paper, which can be turned into a filter or other forms. When placed in a device, it can clean the air. Everything originated from a grain of sand, but it was this grain of "sand" that allowed to rise again in technology and to become the invisible champion in the industry, with a market value of more than 5 billion.
public information shows that Zaisheng Technology was established in 2007. Its main business is the research and development of filter materials, VIP core materials and thermal insulation and energy-saving materials through glass fiber production. To put it bluntly, Zaisheng Technology mainly produces "filtration plate" and "heat insulation plate". These two "plates" have also become Zaisheng's two major businesses-cleaning and energy saving.
cleaning is to physically intercept dust impurities in the air through the filter plate. In fact, whether it is the production of pharmaceuticals, chips, LCD screens or even semiconductors, a very clean environment is required, and air purification and filtering devices must be installed, and a large part of these devices come from and .
is energy-saving and achieves heat insulation through VIP core materials and insulation materials. This technology is currently widely used in refrigerators, water heaters and other home appliances. Midea , Hisense, and Panasonic are all important partners of Zaisheng Technology .
Judging from the current financial report released by Zaisheng Technology , the profit composition ratio of the two major businesses is "70-30%". Cleaning is still the main business, but Guo Mao hopes that in the near future, the energy-saving business can also catch up quickly. . Whether it is cleanliness or energy saving, the core of the development of and is always microfiber material, which is back to the basis of a grain of sand and a piece of "paper".
The high-end industry of a piece of paper
"I have never been interviewed by a reporter like this before." Guo Mao is a technician and has a low-key personality but reveals a bit of stubbornness. "Actually, as a technician, I don't have many choices, but since I entered the industry, I always want to do well."
Guo Mao, chairman of Chongqing Zaisheng Technology Co., Ltd. Source: Interviewee
In 2000, Guo Mao took over a fiberglass factory in Yubei District that had suffered losses all year round and was on the verge of bankruptcy. From a technical backbone to a factory director, looking back now, Guo Mao still feels that he was ordered to do so at a critical moment. "Actually, our products have flowers inside the walls and fragrance outside the walls. The materials we produce have always been exported abroad. The more sophisticated factories have stricter requirements for the production environment." Guo Mao believes that with the development of domestic industry With continuous development, the demand for glass fiber will become larger and larger, and its uses will be broadened.
In 2007, Guo Mao resigned as factory director and established Zaisheng Technology , focusing on the research, manufacturing and in-depth development and application of ultrafine fiber . "Because the air environment directly determines the quality of products produced by chip, screen and other manufacturers, most manufacturing companies at that time still tended to choose foreign clean companies. Most of these companies had strong technology and great reputation. Therefore, Guo Mao understood that credibility, brand Regarding the importance of a company, I chose to learn and develop while "getting familiar", and this process of technology accumulation has been more than ten years since 2000.
"It is easy for people to misunderstand our company, thinking it is an environmental protection company or a waste material recycling company, and think of our name as the 'sheng' of production, but we are actually the 'sheng' of rising, because I hope that every company Be able to be steady and positive every day and face the uncertain new environment calmly," Guo Mao said.
It is not easy to be in the manufacturing industry. In Guo Mao's understanding, "energy saving and cleanliness" define the business scope of Zaisheng's company. "We can't be a financial credit company, nor can we be engaged in real estate. These are not our majors. For Zaisheng, everything can change because of small things." Guo Mao believes that as long as mineral materials and membrane materials are used enough Well, we can do more in the two fields of "cleanliness" and "energy saving." "If I can spend decades or even a hundred years doing something for the environment, I will be very satisfied."
Guo Mao's long-term The accumulation and concentration finally paid off.
In January 2015, Zaisheng Technology A shares were listed on the market, becoming the first company in Yubei District to be listed on the main board. In 2017, re-upgraded its technology to by acquiring Suzhou Youyuan Environmental Technology Co., Ltd., taking a stake in Italian Fabrio Company, and increasing Shenzhen Zhongfang Filter Material Technology Co., Ltd. to expand business application areas, improve the industrial chain, expand overseas markets, and improve profitability. be further improved.
"We have established a research center in the small town of Fariano, Italy, where the world's earliest banknote paper factory is located, and introduce overseas technology while going global. Now we can mass-produce PTFE membranes. This PTFE membrane material is mainly There are two major companies concentrated in Japan - Daikin Corporation and Nitto Denko. Now a third company has appeared in China - Chongqing Bauman New Materials Co., Ltd. "According to Guo Mao, Chongqing Bauman is the next step in technology. A joint venture formed by and a technology company in Singapore, Zaisheng Technology holds 51% of the shares.
won the lawsuit and the listing of Viapro
brought abundant funds to and then promoted the technology , but at the same time of corporate mergers and acquisitions, it also brought lessons to Guo Mao.
In March 2019, the media and market focused on the collapse of a NEEQ-listed company, Viaip, and this fingerpoint once pointed at Guo Mao and to upgrade to . It can be said that this has almost become the most exposed moment for this little-known medium-sized enterprise in more than ten years of development. When talking about this moment, Guo Mao showed his helplessness. According to
public information, Viaip is a fiberglass manufacturing enterprise integrating R&D, production and sales. It mainly produces VIP core materials and VIP boards. On February 6, 2018, Zaisheng Technology issued an announcement that it planned to increase its investment in Weiaipu by 135 million yuan, and after the capital increase, it would occupy 45% of Weiaipu's shares.
Later, according to public information, in March and April of the same year, Zaisheng Technology had a small amount of borrowing and capital increase with Viaip, the amount was about 10 million yuan. Immediately, Zaisheng Technology issued an announcement announcing the transfer of Weiaipu’s claims to the major shareholder Guo Mao. However, two months later, the issue of Weip's arrears surfaced. In addition to ’s plan to increase capital from , there are many people and institutions involved in the equity acquisition of Viaip.
In Guo Mao's response to "Chinese Entrepreneur", "Wei Aip has tricked a lot of people." Among them is Yang Xingzhi, who once served as secretary to the board of directors at Sansheng Building Materials and later resigned to achieve financial freedom. The self-media "Caspian Jun" also published an article reporting Yang Xingzhi's earlier wholly-owned acquisition plan for Viaip. In the article, it was stated that Yang Xingzhi and Zaisheng Technology 's acquisition of Viaip were "parallel".
It can also be seen from the summons of the Suzhou Intermediate Court that Zhou Jieming, the actual controller of Viaip, did indeed sign an "Equity Transfer Agreement" with Yang Xingzhi and agreed to transfer the Viaip shares he held to Yang Xingzhi. Judging from the results, Viaip has become a company with Yang Xingzhi as the major shareholder and Zaisheng Technology as a shareholder. After the agreement was signed, Zhou Jieming and Yang Xingzhi had a dispute during the performance of the Equity Transfer Agreement. Zhou Jieming subsequently sued relevant parties including Guo Mao, Zaisheng Technology , etc. to court.
In September 2018, a large number of posts attacking , , and Guo Mao appeared on the Internet, causing the stock price of , to plummet, and Guo Mao became the worst "takeover".
On the evening of August 13, 2019, the Suzhou Intermediate People’s Court rejected the lawsuit filed by the plaintiff Zhou Jieming and others. Guo Mao and Zaisheng Technology did not need to bear corresponding liability, and the incident finally came to an end.
"My beard has turned gray, and I don't want to mention my sadness." During the interview, Guo Mao was depressed when talking about the merger and acquisition of Viaip, but he always believed that the law was fair. "Viap was originally one of our partners, and they were the first to come to us (acquisition)." Guo Mao told "Chinese Entrepreneur" that in order to prevent small and medium-sized shareholders from suffering losses and to prevent the capital market from losing confidence in the company , Guo Mao has spent all the 59 million yuan accumulated from his dividends to cover all the arrears of Viaip.
"Not a penny was recovered, and we were sued for no reason. I never thought that such a situation would happen before. This is of course a profound lesson for me. From now on, we will all do a good job in corporate background checks and risk management." Guo Mao said.
focuses on technology applications and is more optimistic about the fresh air system
. In fact, in addition to wading through the muddy waters of Viaip, the external acquisition strategy still brings positive development to and then to the technology . Guo Mao told "Chinese Entrepreneur" that 2017 can be regarded as the acquisition year for to upgrade to technology. When
was first launched, the business line of and was indeed relatively simple, but through mergers and acquisitions, it completed its own industrial chain closed loop. Through the acquisition of Yuanyuan Environment, the filter paper industry chain has been extended; through the investment in Shenzhen Chinatex, it has also invested in the field of clean air. At the same time, the VIP core material industry chain is also extending. After being launched in 2015, Zaisheng is also expanding into another industrial chain, namely AGM separators, which are used in automobile start-stop systems and are the core material of lead-acid batteries.
small discount machine for testing. Photography: Xie Yunzi
"Currently, our technology and scale in microfiber have reached the world's leading level. Through the complete industrial chain, we continue to functionalize, productize and compound materials. In this process, We in turn sum up our experience and explore new technologies," Guo Mao said proudly. Because of the high requirements for materials, the cyclical industrial chain, and the rising technical barriers are "accidentally" established.
In the process of "repeating", Guo Mao also "has to" pay attention to C-side technology applications, including household and "agriculture".
"Consumers want to eat green pork, and we also want to make a contribution to this." Liu Xiaotong, director of Zaisheng Technology and head of Yuanyuan Environment, told "Chinese Entrepreneur". Zaisheng is building a greener and healthier pig house, which is also a new topic for us. "We have created many corresponding standards and used higher materials to isolate pig epidemics and viruses. The earliest pig houses may have used simple barbed wire to prevent mosquitoes. After the outbreak, the government began to develop vaccines. This research laboratory Virus isolation is also what we do.”
At the same time, as people’s demand for clean air and healthy living becomes higher and higher, the size of the home air purifier market is also increasing, which is of course important for and . It's also an opportunity. "We all hope to cooperate with many household purifier companies, but from the perspective of the entire industry, the market segment of household air purifiers is still too small." Guo Mao told "Chinese Entrepreneur".
An industry insider who did not want to be named told "Chinese Entrepreneur" that there has been controversy in the industry about air purification technology. This person believes that "air purifiers cannot solve the problem at all, and indoor circulation may once again stir up the clean air that has settled dust." Perhaps because of this, more practitioners are more optimistic about the fresh air system.
Guo Mao did not respond to this question, but from the acquisition of Shenzhen Chinatex by Zaisheng Technology , it may be seen that the new trend may also be a direction for the future development of Zaisheng Technology .It is understood that Shenzhen Chinatex has switching technology, and the energy-saving business of Zaisheng Technology can also solve the core power consumption problem of the fresh air system. "In fact, our technology is used in many scenarios." Guo Mao told "Chinese Entrepreneur".
During the interview, Zaisheng was building a world-leading R&D center and experience center. Guo Mao told reporters that the company will move to a new location on October 12 and believes that after that, Zaisheng’s technology can be used in more people’s life scenarios.
"For a long time, the government has been supporting small and medium-sized enterprises that are 'specialized, specialized and innovative'. I don't know if we are currently counted. The current output value of is only 1 billion and the profit of is only over 1 billion, but I Know that everything has just begun and there is a long way to go.”
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