On the evening of October 14, in response to the controversy caused by inviting a domestic "Internet celebrity couple" to promote, Rolls-Royce Motor Cars officially responded that as a responsible brand, Rolls-Royce Motor Cars Greater China takes this incident seriously. After sincerely listening to everyone's feedback, we decided to take this video offline.
Rolls-Royce said: Recently, Rolls-Royce Motor Cars Greater China released a test drive video, which aroused everyone's attention and discussion. As a responsible brand, Rolls-Royce Motor Cars Greater China takes this incident seriously, sincerely listens to everyone's feedback, and decided to take the video offline. In the future, Rolls-Royce Automobile Greater China will always pay attention to the inquiries, concerns and suggestions of car owners. At the same time, we will also create a better brand experience for consumers.
Not long ago, Rolls-Royce, a century-old luxury brand, invited an Internet celebrity couple Lei Wanying (Wan Wan) and Lin Han to appear. On September 24, Rolls-Royce released this video on its official social platform. What he didn't expect was that as soon as the Weibo video was released, a large number of netizens complained: "The person hired is too cheap. "Don't Rolls-Royce do back-up repairs?" "How dare your brand hire a dishonest person who has risked his life?" The style of the southern bb version. "
It is reported that this Internet celebrity couple has been involved in many negative public opinion incidents and has a controversial reputation on the Internet. For example, a netizen mentioned, "The Mumu Art Museum where the couple worked had a worker killed due to unsafe hazards at the construction site. After the accident, their attitude was unclear and they tried to muddle along."
Tianyancha app shows that Mumu (Beijing) Art Consulting Co., Ltd., a company affiliated with Mumu Art Museum, was indeed sentenced to an administrative penalty of 340,000 yuan this year for the death of a worker in a high-fall accident. According to public data from
, Rolls-Royce’s annual sales last year were 3,576 units, a year-on-year decrease of 26.4%. However, the sales volume in the Chinese market was 1,146 units, a year-on-year increase of 2.6%, and the sales ratio increased to over 30%.
According to Rolls-Royce’s official website, its current models on sale include Ghost , Phantom, Cullinan, Wraith and other models. Among them, the price of the model Cullinan involved in this public opinion incident is 6.1 million to 7.8 million yuan.
Text/Beijing Youth Daily reporter Wang Ronghui
editor/Tian Tian
