Fast food chains led by McDonald's and KFC cannot stop the prosperous business of the pedestrian street chicken steak shop. Accidentally defeated KFC and McDonald's? is that true?
You will definitely say that if KFC and McDonald's are big companies, can they be defeated by just one chicken steak franchise? Things are often so unexpected. Zhengxin Chicken Steak There should be no single item in the country that costs more than 15 yuan. But when you enter KFC, 100 yuan can be easily spent.
Chicken steak snacks are very popular among young people. It is also positioned as a young white-collar worker. If we go to KFC, we might just go to eat a burger, but the chicken steak restaurant is different. It not only has various chicken steaks, but also ham sausages, chicken wings, squid, etc. The prices are not expensive and very good. It is easy to achieve secondary sales of products!
In the past year or so, Zhengxin Chicken Steak has opened an average of 13 stores every day. As of November 14, the number of stores nationwide has reached 11,913, far exceeding the combined number of McDonald's and KFC.
Zhengxin Chicken Steak, as a "little bit" in the chicken steak world, how can it attract entrepreneurial novices who love chicken?
Market Prospects
As a dietary consumable, you may not remember how many pieces of clothing you bought in a year, but you definitely need three meals a day. Since the market prospect is so huge, why does Zhengxin Chicken Steak become so popular wherever it becomes popular? That’s the marketing model of Zhengxin Chicken Steak!
1, celebrity endorsement. For example, the previous Hao Chicken Steak and Face-Slapping Chicken Steak have been endorsed by celebrities, and the celebrities hired by Zhengxin Chicken Steak have to be said to be very discerning. As a capable actor, Huang Bo not only has a certain reputation, but also has acting skills. He is really capable!
2, franchise stores must have promotions! Whether it's chicken chops originally priced at RMB 15, the newly opened store sells them for RMB 10 and comes with a variety of drinks. And with this marketing model, for many people, chicken steaks come from just a few brands, and the taste is similar. Which one should they choose instead of just buying and eating it? Looking at the standard operation mode and clean environment, people feel safe eating!
3. Service. The waiters at the Zhengxin Chicken Steak Franchise Store use smiling services to attract consumers to consume again, and can also attract other consumers to come over. The consideration for consumers is not only reflected in the changes in the hard power of the environment, but also in the meticulousness. on the service.
A paper towel and a glass of water can make diners have a better impression of Zhengxin Chicken Steak Shop.
4. Site selection. The key step in running a Zhengxin chicken steak franchise store is to do a good job in site selection. Investors can examine it from the following points:
1. Traffic flow: the number and proportion of people coming and going during normal days, holidays, day and night.
2. Traffic flow: traffic of cars and electric vehicles.
3. Transportation: means of transportation that may increase or decrease at present and in the future.
5. As for the dining environment, the chicken chop shop mainly sells takeaways, and customers rarely stay in the shop to eat. The size of the store does not need to be too high, 5 to 7 square meters is enough.
Speaking of decoration, if you just want to open an ordinary chicken steak shop, you don't have to spend a lot of money on decoration, as long as the store looks bright.
But it should be noted that the store tiles should be pasted to more than 1.5 meters. During the production and processing process, some anti-fly and dust-proof facilities are added. If you want to open a slightly better chicken steak shop, you can make the store better.
6. Be good at catching repeat customers. When operating a chicken chop shop, you must be good at catching repeat customers and let them promote you for free.
Generally speaking, chicken steak restaurants often give repeat customers a small discount, so that they feel happy and the next time they come, they will not be just one or two of them, but a large group of people.
7. Takeout marketing. The design, printing and distribution of takeout orders in a chicken chop shop must be of high quality. If the design and printing are not good, the first impression given to others is that this chicken chop shop is not very distinctive, and customers will think it is. In perfunctory manner.
When issuing takeout orders, you must also choose the right address and target group. Do not give one to everyone passing by. In this case, your takeout order will be meaningless. When delivering food, you should also pay attention to your delivery area.
