On October 13, DingTalk held the 2021 Future Organization Conference. At this conference, DingTalk announced that the number of users has exceeded 500 million, and various organizations have exceeded 19 million. For the first time, DingTalk elaborated on the "two digitalization" strategies, officially released DingTalk version 6.3, and launched a new collaborative product "DingTalk Flash Meeting".
Brother Xi observed that DingTalk under Ye Jun’s rule is on par with WeChat.
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Under Ye Jun’s rule, DingTalk chose to open up
A year ago, DingTalk changed its leadership. Chen Hang, the original head of DingTalk, was transferred to Alibaba Chairman and Assistant CEO Zhang Yong. Not long after Chen Hang left, Ye Jun, the former head of Alibaba’s enterprise intelligence division, became the new president of DingTalk.
After taking office as the president of DingTalk, Ye Jun set a KPI for himself and visited a company every week. So far, Ye Jun has visited dozens of companies. As the number of visits to companies increased, Ye Jun also discovered the biggest problem with DingTalk, which was that its value was not deep enough.
It is understood that after Ye Jun took over as the president of DingTalk, he reported to the group about once every two weeks, and established a new consensus through constant feedback. The final result is that DingTalk has made a fundamental change in its strategy - DingTalk has established high-quality growth as its new development strategy. Under this strategy, user scale is no longer the only value indicator for measuring DingTalk’s development. In addition to user scale, user usage time, enterprise usage depth, and use of more than several business systems or software have begun to become new value indicators for DingTalk.
Under the new strategy and "value indicators", Ye Jun chose openness as the direction for further development of DingTalk. After defining "opening up" as the new development direction, Ye Jun did a lot of ideological united front work internally. Communicate first to direct reports – then to the core director level – to all managers – to everyone. Ye Jun said that 80 to 90 percent of the current DingTalk team members have reached a consensus. In addition to unifying ideas, Ye Jun also sorted out DingTalk's positioning. Earlier this year, DingTalk changed its original system office platform positioning into a "collaborative office platform + application development platform." On October 13, DingTalk further defined its positioning as “a new productivity tool for every organization.” "Increasing the positioning of an application development platform means that we leave many things to the ecosystem and we won't touch it." "One of our core strategic goals is to make SaaS companies make money."
takes openness as the key to further development, with a clearer positioning and clearer strategic goals.
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DingTalk is aligning with WeChat
Brother Xi observed that DingTalk, which regards openness as a further development direction, is aligning with WeChat. This can be clearly seen from DingTalk’s increasingly open ecological and operational philosophy. In terms of
ecology, DingTalk launched a local code platform in January this year to reduce enterprise application development costs. At that time, Brother Xi said that the enterprise-level market in 2021 will be further "differentiated", the division of labor among players will be refined, and the platform service functions will be more diversified. Similarly, the competition in the enterprise service market in 2021 will be more specific. In this process, enterprise-level platforms that can better meet the individual needs of enterprises and provide better services will develop rapidly and gain more advantages in future competition. The low-code platform launched by DingTalk can not only reduce enterprise development costs and meet the personalized needs of enterprises, but is also a powerful tool to enrich the "cloud-DingTalk integrated" application ecosystem.
DingTalk not only launches a low-code platform that simplifies enterprise application development, but also lowers the threshold for enterprises to develop DingTalk ecological applications. Ye Jun said, "Our original ecology has many requirements: if you develop software on DingTalk, you must take an exam, the DingTalk score must reach 900 points, and the company must be registered for more than two years. I think it is too strict. I took all these , so a lot of ecology has moved up overnight. In the past six months, our ecology has doubled." In addition to launching measures to further enrich and improve the ecosystem,
has also made DingTalk more open in terms of operations. In mid-2020, DingTalk officially launched its first digital work badge product "DingTalk" to 17 million corporate organizations.As the industry's first digital badge product that integrates work identity verification and payment functions, after an enterprise activates this function, employees can use the digital badge on their mobile phone to access control and pay for meals in the canteen, completely replacing the physical badge. After being connected to the DingTalk reimbursement system, employees can be reimbursed directly and quickly after paying with their DingGong card when traveling for meals, taxis, or accommodations, without the need to post an invoice.
In addition, DingTalk has also gone deep into the industry and provided multiple industry-specific solutions in education, Internet, manufacturing, medical, government affairs and other industries, further deepening DingTalk's industrial value.
has gone from a low-code platform to DingTalk to industry solutions. Do you have a feeling when you see this, that is, are DingTalk and WeChat becoming more and more similar? The low-code platform is like a WeChat mini program, which attracts different developers to develop on it and continuously improves the platform ecology. The DingGong brand is like a collection of WeChat ride codes, payment, coupons and other functions. The DingTalk industry The solutions are also similar to various industry solutions launched by WeChat.
has 500 million+ users and 19 million DingTalk, and is moving towards WeChat in its own way.
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DingTalk is on the right path
Brother Xi believes that DingTalk under Ye Jun’s rule is on the right path.
moved to WeChat so that DingTalk can better serve users, and also for users to communicate on DingTalk for a longer period of time, thereby increasing the value depth of DingTalk.
DingTalk, which is similar to WeChat, is improving users' usage time and value depth from the aspects of "workplace socialization" and organizational "digitization".
In terms of "workplace socialization", DingTalk is expanding DingTalk's relationship chain from within the company to the outside world. In the past, DingTalk could only communicate with people within the company. Now, through third-party applications, DingTalk users can break through the original organizational relationship and become friends with more people. For example, through "Kankan", DingTalk users can chat with their peers and see their updates. Through the mini program, DingTalk users can complete operations such as payment, taxi hailing, and business travel.
At this organizational conference, DingTalk released a new open platform capability center for developers. The total number of interfaces in the new open platform reaches more than 2,000. Ye Jun said that DingTalk will continue to open up products and capabilities with core competitiveness, including organizational relationships, IM, groups, workbench, approval, etc. Based on the full opening of IM capabilities, cross-APP chat becomes possible.
If DingTalk can achieve more connections and breakthroughs in “workplace social” or cross-APP chat, the vitality of its 500 million+ users and 19 million organizations will be greatly enhanced. By then, DingTalk will not only be a work collaboration platform, but may also become an industry business opportunity platform... becoming a true ecological platform. In terms of "digitalization" of
, Ye Jun summarized the core characteristics of future organizations as "full-link digitalization" and further elaborated on the three aspects of personal productivity digitalization, organizational digitalization, and business digitalization. Ye Jun believes that online is the prerequisite for digitalization. In the past, DingTalk has moved human, financial and material affairs scenarios in corporate operation and management from offline to online, and has digitized address books, meeting methods, and approval methods. Later, DingTalk built smart HR and finance, and digitized the organization so that the behavior of everyone in the organization was precipitated. In the future, promotions, assessments, and performance will all be digitized. In addition, DingTalk has digitized all business activities, production, supply and marketing.
Ye Jun believes that under the "full-link digitization", the value of individuals will be greatly exerted in the future, and their role will become more and more important. At the organizational level, the production relationship under the full-link will undergo great changes. At the business level, future enterprise production and operation activities will be different due to the full link, with higher efficiency and more traceability and review. Business data will have neither errors nor time differences.
According to Brother Xi, DingTalk will become more important under full-link digitization. Users will use it longer and its value will be further enhanced.
DingTalk, which is on par with WeChat, is on the right track.
