In many readers' submissions and comments, you can always see young people owning various amazing items.
We did some statistics and found that there were 30,000+ messages talking about our OW sneakers.
Although "luxury sneakers" do not have a precise positioning, many toe shoes have found that the price of their favorite sneakers in recent years generally exceeds 1,200 RMB. What the "Sneaker Analyst" wants to talk about today is the different experiences of different people after spending money on high-end sneakers for the first time.
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In an era where people first look at shoes,
seems to make it easier to find a job with a pair of high-end sneakers?
Not everyone is born with a desire to compare, and they are not willing to wear shoes that are exquisite but not cost-effective.
later had no choice but to buy "high-priced shoes", mostly to avoid causing "trouble" to himself. A study in the magazine "Business Research" found that it is easier to find a job with the blessing of luxury goods.
The University of North Carolina invited 150 volunteers to watch the interview videos of three girls. In the three videos, the interviewers were wearing: expensive sneakers, ordinary sneakers, and shoes without logos.
researchers asked people who watched the video to rate the interviewers and choose those who were qualified for the job. As a result, 78% of the people chose the interviewer wearing expensive sneakers.
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"For work, I bought my first pair of AJ 1,
even NBA stars began to become my customers."
The following example seems to prove the point just made.
After graduation, many people began to "follow the rules" and put on shirts, work clothes and leather shoes, just like their colleagues around them. But Lee Mintz was different. She bought her first pair of expensive AJ 1s after working.
Lee is a real estate agent in Los Angeles. Among her clients looking to buy a house is NBA star John Wall.
However, when she first entered this industry, her lackluster professional style failed to make a breakthrough: "Later, I noticed that many customers who came to see the house liked Air Jordans.
I wondered if I could wear AJs. I went to chat with them. Although my salary was very low at the time, less than 2,000 US dollars, I still bought my first pair of AJ 1. "
The effect was immediate. After she started playing AJ, she attracted the attention of many male shoe heads: " ' Wow, she wears AJ', they will all say this. "
After tasting the sweetness, in order to have more communication with customers, Mintz began to understand the AJ culture:
" I now have 29 pairs of AJ, and I have met the right customers. Talking to him about sneaker culture would be a good start. Now customers often ask me, where can I buy limited edition AJs? "
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With an annual salary of US$100,000,
can I play high-end sneakers healthily?
When you open a social platform, you will receive a lot of chicken soup. Those articles about "Why young people should buy luxury goods" are actually quite dangerous.
At least until the salary reaches the ideal state, blind pursuit of luxury goods will not bring happiness. So at what income level can buying high-end shoes not affect your financial control?
Patrick Viet, who has had this kind of experience, gave this advice: annual income of $100,000.
Patrick has graduated several years ago. He bought a pair of Air Yeezy before, which almost squeezed him dry: "If you can afford a Ferrari and hire a butler, then we have nothing to say.
But my salary at that time was only more than these shoes. A little higher, living in Boston and sharing an apartment with others would cost 1 or 2,000 US dollars a month.
Until my monthly salary increased to 6k US dollars after tax, plus year-end bonus and commission, my annual income reached 100,000 US dollars. Buying a pair of sneakers worth more than $500 a month will not affect my other spending plans.”
Of course, domestic consumption levels will be different, but RBC European Investment Bank released a report on “Chinese Customers Consumption of International Luxury.” Brand” survey:
643 Chinese respondents who consume luxury shoes have an average annual income of 200,000 RMB.
stockx also conducted a survey on sneaker expenditure ratio among 1,200 working shoe heads. They spent an average of $314 per month on shoes, accounting for about 10% of their income.
When sneaker consumption does not exceed 10% of income, it is considered a relatively healthy state. Whether it is US$100,000 or RMB 200,000, it is only a relatively ideal annual income.
But the actual situation is that not many people can achieve "healthy status". What do young people who have not yet reached the income level think when they buy high-end sneakers?
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“I have lost 25 pounds since I bought my first pair of ‘no-wear’ shoes,
but this weight loss method has sequelae.”
@ElleFuego from Texas, almost never wears sneakers. First of all, she was very poor. In her words, she was "so poor that she was almost homeless and couldn't afford to rent a house."
But this female college student began to fall in love with high-priced shoes because these things gave her the motivation to stay in shape:
"I suffered from an eating disorder in college. I was 160 pounds at my heaviest. At that time, no matter what , I couldn't find a good way to lose weight.
Later, I noticed that the girls in school who wore AJ and Yeezy had very good figures, so I decided to borrow money from my parents and bought my first luxury pair. Sneakers, AJ 1 are not allowed to be worn, and I will reward myself for losing weight in advance.
Those shoes were so expensive that I felt oppressive that I would not be able to wear them unless I lost weight. In the next 4 months, I lost 25 pounds. "
Naturally, this kind of "weight loss remedy" has sequelae, @ElleFuego added:
" As I earn more, the more shoes I buy, the more expensive I become, and the more I buy, the less I dare to eat. After a few years, I didn’t save any money, I spent blindly, and my happiness was gone quickly.” After entering the trap for the first pair of AJs,
went from being hungry for a few months to starting a business earlier than others. “
” According to a monthly survey by Ypulse, 81% of young people aged 13 to 34 think: "It is not cool to show off the expensive items you buy on social media." The
survey shows that more and more post-95s, more I like the keywords "high quality" and "durable". However, although I think "showing off wealth" is ugly, "satisfaction" is another matter.
People often say, can you take off if you wear a pair of expensive sneakers? In fact, that may actually be the case.
Another 46% of people in the survey said they would feel successful when they could afford luxury brands and sneakers.
On Weibo, @无gunJinx started his entrepreneurial journey because of his love for AJs:
My first pair of AJs were 3rd generation white cement, and I got into it from then on, but my grades were average that year, and my parents didn’t support me playing. Such expensive shoes. But who can be called an AJ fan without a pair of AJ 1s?
So I saved up my food and pocket money for two months and bought a pair of AJ 1s. After I went to college, in order to buy more AJ 1s, I started a business with my classmates. Every time I earned money to buy a pair of sneakers, I was very happy.
Now I am doing new media promotion, and I still love AJ. From youth to maturity, I understand that only hard work can lead to love.
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"After buying luxury sneakers, I realized that liking is the most important thing.
Now I only like to wear Little Lightning and Air Max."
There are also people who, under ordinary economic conditions, realized the truth from their first pair of high-end sneakers. Got some sense.
Toehead @Kings Slayer said that the first time he bought high-end sneakers, he spent 430 US dollars. It is also the pair of shoes that he has liked the longest.
But he also understands the principle that rare things are more valuable. The things he likes are: A lot, but having them all is not necessarily a good thing. After those high-priced shoes, I also started buying the $200 Air Max 97.
Later on, I bought a few pairs of sneakers that cost 500 or 1,000 dollars, but most of them bought sneakers that cost 300 to 400 dollars. ”
@theoruss: I fell into the trap of Rick Owens and Y-3. From the first pair to the current pair, they are not cheap. I respect the popular AJ and Yeezy discussed by people around me. They go up and down, but they are not cheap. It's none of my business.
@ DESFLEX: "A pair of $360 sneakers is my biggest 'investment' in sneakers. But later, I discovered that the speculation price is just a number. What is the difference between $100 and $400 sneakers?
to me Generally speaking, there are only a few pairs that I like to wear the most, such as pure white 350 V2 and AJ 1 small lightning. The most expensive ones are not worn often.
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"When I was 27 years old, I bought my first pair. High-end Nike,
Only then did I know why my classmates spent so much money. ”
People who get into the trap late are more likely to understand what love is.
Cameron Cowan of Colorado didn’t “spend money” until he was 27 years old and spent more than 200 US dollars to buy a Black Sheep x Nike SB Dunk.
Cameron In fact He also likes sneaker culture, but his hobby has always been suppressed by his parents. Elders believe that formal attire can reflect "masculine beauty":
" After I went to college, I became fat because I ate too much, but I still wore the clothes I grew up wearing. I wear leather shoes and casual pants as standard, but people who don’t know me think I’m a professor at school. ”
Throughout college, he had no sense of presence. When he was in graduate school, he began to experiment with street style in a “raunchy” way: short-sleeved jeans and a pair of $50 Chuck Taylor Converse. He had not yet gotten rid of his parents’ “frugal education”.
It wasn’t until some time ago when Cameron, after graduation, was browsing reddit that he belatedly entered the shoe pit:
“When I saw someone posting about Black sheep x Nike SB Dunk, I was very excited. Thinking that my salary would be 4k US dollars, I spent 200 dollars to buy my first pair of expensive Nikes. I still can’t forget the nervousness I felt when I opened the box. "
started to get involved in this pair of Nikes: "I like Jordan, I have his posters in my room, but my parents don't allow me to have such expensive shoes.
When I tucked my jeans into the uppers of my shoes and enjoyed the feeling of my ankles being wrapped by the jeans, I realized why my classmates back then were willing to spend so much money on sneakers. "
(Some pictures are from the Internet, if there is any copyright, please contact the supplementary source)
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Everyone's first pair of high-end shoes, the meaning is not all about how much it is worth,
but starting from it, what kind of shoes do you choose? The way to play with shoes.
From the experience of the above people, it is more important to play what you like and not to show off.
