1
The online world is sometimes quite magical. The people who work hardest at acting are not actors, but Internet celebrities.
Times have changed, and the Internet celebrity industry has undergone vigorous development. It has developed from solo Internet celebrities to couple Internet celebrities reaping all the dividends. It has developed from beautiful Internet celebrities to now, even ordinary looks can attract fans.
Of course, this prerequisite is to be able to tell stories.
There are many big Internet celebrities who appear together as a couple. The "Big Wolf Dog Couple" from Guangdong became famous all over the Internet with their rent-collecting image. Later, they became crazy fans with their daily short videos showing off their wealth and showing affection, and became the top Internet celebrities. .
If the "Guangdong couple" is a handsome man and a beautiful woman, and the family is rich, then the Internet celebrity couple we are going to talk about today has the exact opposite reason for their popularity.
In the video, they are a very ordinary rural couple. The husband's name is Niu Aifang, who is not very good-looking and not tall. The wife calls herself Xiaochunhua and has buck teeth. She is said to be hard-working, capable and good at cooking.
Their videos also adopt the image of poverty. They usually live a hard, tired and poor life, growing vegetables and raising cattle, the husband loves his wife, and they adopt a warm style.
Just like this, they quickly accumulated nearly 20 million fans by relying on videos like this. They are definitely super internet celebrities, and netizens can also see with the naked eye that their quality of life has also improved -
has no house to live in from the beginning. He lived in other people's homes, and later built a house on the mountain, and raised a dozen cows, pigs, chickens, pigeons, etc., an absolute example of hard work and getting rich.
Many netizens were moved by the hard work and simplicity shown in their videos, and each of their videos received millions of likes.
But the things on the Internet are true and false, and what is false is not real. There will always be a day when something is wrong, so this time, it is their fault.
No one thought that this unexpected overturn was originally caused by a live broadcast.
Niu Aifang and Xiao Chunhua have said more than once that some fans ask them to live broadcast to make money, but they make videos just to share their lives, not to make money. They don’t have a team, and they can’t live broadcast to bring goods.
The two people spoke sincerely, which moved netizens to tears.
But in fact, those who seem to have no routines actually have the most routines. Maybe they forgot that netizens also have memories. The slap in the face between the two couples happened too quickly. The live broadcast premiered on October 30. Before the live broadcast, there was no surprise in the announcement. It still followed the route of "I don't want to broadcast because you asked for it":
But there is one problem To put it bluntly, it’s okay to make money through live broadcasts, and fans are also very supportive. The couple’s first live broadcast sales reached 26.512 million, which was a great success.
What really makes them overturn is themselves.
Fans bought the goods, but after receiving the goods, they found that it was different.
The first thing is the price and product selection. The meat mincer of 109 is sold at a special price of 89 yuan in the live broadcast room; the fruit knife is 29.9 yuan a piece, and the air fryer is 4199 yuan. It seems not expensive, but well-known brands are no more than that, 89 yuan. The price of a meat grinder was revealed to be only 40 yuan.
is equivalent to neither cheap nor quality endorsement.
Secondly, they were questioned that their live broadcast of quarreling with merchants was a routine. In front of the camera, they desperately bargained with merchants to benefit fans. Behind the camera, they turned out to be a joint venture to cut off fans' leeks, which made many fans feel deceived.
So some netizens calculated an account for Niu Aifang and his wife, saying that based on the usual 30% commission that anchors get, Niu Aifang and his wife can earn at least 6 million from this live broadcast. If they split it equally with the team, Niu Aifang and his wife also earned 300 in one day. Ten thousand.
This was very serious. The next day, the couple recorded a new video, saying that they had been wronged and wronged. They were from the country, and now they were blackmailed. They also said that a gentleman loves his money and gets it in the right way.
In a word, the sales are miserable. As for the product quality and price, responding to it is like not responding. This made some netizens feel even more cheated. Then some netizens followed the clues and actually led to the drama of Niu Aifang and Xiao Chunhua!
2
It turns out that this country couple, who claim to have only one account on the entire Internet, started to get involved in short videos as early as 2018. In the early videos, Niu Aifang had a "rogue" persona, while his wife Xiaochunhua was pregnant with the first child. She often exposes her belly to the camera.
even said that he had a malformed fetus in his belly just to gain attention. Today's good mother-in-law is the image of an evil mother-in-law who makes things difficult in all kinds of videos.
Later, it was revealed that Niu Aifang and his wife were not a poor rural family at all.
Not only do they live in a spacious villa, they also rent actors, cattle, and buy crops for the show, because there is a team behind them to create various story characters.
The poverty of life in front of the camera turned out to be fake. The person behind the camera not only owns several apartments, but also drives a big Land Rover.
Only then did netizens understand why Niu Aifang built the "house" where she shot the video on the mountain. If she lived with other villagers, there would definitely be many people watching. The mountain was surrounded by walls so that no one would disturb her. .
3
After a series of fermentations, even the official media criticized the phenomenon of "pretending to be poor" to gain attention. On November 8, the official media of "Live Shenzhen" specially reported the recent overturning incident of Internet celebrity Niu Aifang and his wife, using copywriting They are also merciless:
Internet celebrities set up fake personas, but they are actually acting to earn traffic
So far, their accounts have continued to lose 700,000 followers!
They were even picked out. They founded a company as early as 2017. They have never been a poor family. Their family was very wealthy before the short video became popular.
Even netizens joked that only their relationship as husband and wife and Xiao Chunhua’s buck teeth are real.
As of now, their accounts with tens of millions of followers have continuously lost 700,000 followers!
After that, although Niu Aifang and his wife also made some efforts to redeem themselves, for example, they posted a video saying, "If you don't like it, just unblock it. I'm sorry for letting everyone down."
But this kind of apology did not do anything to deal with the revelations. Arguing and clarifying, because the facts are before their eyes, it has become difficult to reverse the reputation of the two, and the number of views has plummeted.
Internet celebrity is a double-edged sword, but what hurts you is definitely related to the netizens themselves.
For example, Niu Aifang and Xiao Chunhua say that they are honest, live in poverty, and set up rural characters. In fact, they drive Land Rover and live in villas, and they treat millions of fans like leeks.
looks simple, but in fact it is all deception. Internet celebrities like
are cool, which is great!
