was recently invited to Jiangxi Nankang as a member of the Fujian Provincial Furniture Association to participate in the 9th Nankang Furniture Expo. Maybe no one will believe it. I have been working in home media for 10 years and have never been to Nankang . This is the first time and it is really embarrassing.
To be honest, before coming to Nankang, I heard various comments. Some say that Nankang has lowered the price of solid wood to affordable prices, which has improved consumer welfare; others believe that Nankang relies on high-end equipment to manufacture low-end and low-price products, which is a waste of resources and that industrial upgrading is far away.
With these voices, I came to Nankang. Although it only lasted less than 2 days, I was filled with emotions.
The opening ceremony of the Nankang Furniture Expo, taking a group photo with Nankang "industrial workers"
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First of all, the government's main focus
Impressive
For the Nankang government, the furniture industry can no longer use ordinary words such as promotion or support. Describe, but "main grasp". Xiao Luo, who came to pick me up at the station in the evening, is a staff member of the Jiangxi Provincial Furniture Product Quality Supervision and Inspection Center. In the car, he told me that Nankang holds an exhibition every year, and all district committees and government departments are required to mobilize. You have your own tasks, so do your best.
The activities on the second day also confirmed this point. Each department is basically responsible for different sections. For example, when we took three buses to visit the Nankang furniture industry chain, the deputy head of Nankang District responsible for investment promotion and industry personally led the team, introduced it in person, and accompanied the whole process. At the dinner in the evening, the standing committee members of the district committee were basically scattered on various tables, accompanied by various business associations from across the country.
The deputy head of Nankang personally introduced
There are also two things in Nankang, "Anything that is conducive to the development of the furniture industry, we firmly support; anything that is not conducive to the development of the furniture industry, we are firmly opposed to" , which shows that the local government has a strong attitude towards the furniture industry. The support is so strong that it is rare in the country.
Of course, the development foundation of Nankang furniture first benefited from a group of migrant workers who returned from Guangdong in the early 1990s. They began to make furniture in the form of small workshops and small factories in their hometown, forming a certain industrial foundation. However, in the past thirty years, it has developed from a poor and backward foundation to become a nationally famous "Solid Wood Furniture Capital". The government's strong support and promotion are indispensable.
The spontaneous advancement of the market and the vigorous promotion of the government are indispensable to the development of an industry.
The pragmatism, hard work and hard work of Nankang officials left a very deep impression on me.
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Secondly, Nankang’s open and inclusive mentality
This is very critical
Nankang is affiliated to Ganzhou . Generally speaking, Ganzhou is a relatively open city, including the government, including people, and also includes people in life and culture. In every aspect.
Nankang has a permanent population of 800,000, and the floating population is estimated to be about 40,000 to 50,000, which is a relatively large proportion. In Nankang's furniture industry, entrepreneurs from other places also account for a large part, not all of them are locals.
An open and inclusive mentality means a willingness to actively exchange resources, actively learn from others, and actively learn from each other's strengths. The final result is rapid growth.
For business, openness is the first priority.
All developed coastal areas in China have, first of all, an open mind, and secondly, favorable geographical location.
From Jiangsu and Zhejiang to Fujian and Guangdong, everyone has an open mind. We not only welcome others to come in, but also are willing to take the initiative to go out, and are more willing to interact and communicate.
Whether it is attracting investment, interacting with industry resources across the country, or going out to actively participate in exhibitions under the collective brand of "Nankang Furniture", they are very open and proactive.
The robot of Nankang Chengfa Furniture Sharing Factory
The opening of Nankang can also be vividly reflected in the food.
Before coming to Nankang, I thought that when I came to Ganzhou, Jiangxi, I should enjoy some spicy food. Who knew, after eating two meals of Ganzhou specialties, they were not very spicy. Not only is it not spicy, the cooking methods of Nankang's dishes are obviously eclectic and have received great influence from other places, making them suitable for most outsiders.
Maybe many years ago, Ganzhou cuisine should have been very spicy, but with the development, it has gradually absorbed the cooking methods of foreign cuisines, and because of the large immigrant population, it has become less and less spicy.
The theme of the dinner in the evening was directly named "Nankang Specialty Dishes Tasting Meeting". It seems that in addition to the furniture industry, catering will also become the driving industry of Nankang in the future. The Nankang government does have ideas.
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Work hard and be very pragmatic
This is also the biggest advantage of Nankang
The development ideas of Nankang furniture industry are very pragmatic and do not play tricks.
Many large-scale enterprises have vigorously upgraded their equipment and manufacturing processes, greatly improving production efficiency and thus reducing the price of solid wood furniture, thus gaining important market influence in China's mid-range solid wood furniture market.
introduced Gree manufacturing base, Meikemeijia, left and right sofa and other well-known enterprises, which played a leading role in improving the supporting level of the local industrial chain. What’s more worth mentioning is that the Meikemeijia factory and Gree manufacturing base we visited were impressive for their level of intelligence and factory aesthetics.
Marker Meijia Nankang Factory
promotes the sustainable development of the collective brand "Nankang Furniture". This year, Nankang launched the "Hundred Cities and Thousand Stores" plan to launch "Nankang Furniture" stores across the country to strengthen the Nankang Furniture brand. .
Now, Nankang has begun to vigorously promote the software manufacturing industry, and it is also very pragmatic and considers the situation.
The most impressive thing is that of the two local factories in Nankang we visited, one was introduced by the factory's chief technology officer , and the other was introduced by the factory owner. Without exception, at the end of the introduction, everyone took the initiative to open the personal WeChat QR code, let everyone add friends, and directly said that if you have orders, you can send them over as soon as possible.
I haven’t seen such pragmatism and initiative in a long time.
