The smart lock industry is in a melee. How to break through under the "eviction of bad coins"?

The smart lock industry is in a melee. How to break through under the "eviction of bad coins"?

my country's smart door lock industry developed in the 1990s. In the early days, electronic locks using passwords were mainly used. In 2000, fingerprint locks entered the market, and the application areas gradually moved from hotels to home applications. Today, products are more intelligent, More secure identification methods such as face recognition, iris recognition, finger vein recognition and , as well as IoT technologies such as APP unlocking and remote control are widely used. In today's new homes, smart locks have replaced keys and become standard equipment. In 2021, China's smart door lock market sales will be 4.58 million units, a year-on-year increase of 31.4%. According to data from Tmall , smart locks have become one of people's favorite smart hardware.

But at the same time, the incremental market during the industry explosion period also brought "bad currency opportunities", allowing uneven counterfeit products to join the melee in the smart lock industry. Many small EOM factories labeled their shoddy door lock products as "new models" The banner "smart door locks" is sold at low prices on major e-commerce platforms, which has caused consumers to question the safety, intelligence and after-sales service of smart door locks. "Smart door locks are not smart" has become a common problem for everyone. A shortcoming that has always been criticized.

In this kind of industry melee and reshuffle, some brands choose to stick to it, not following the "price war + marketing" routine, but using product power to achieve breakthroughs.

Mingmen Door Lock Industry, taking 24 years to make a good lock, is a persistence and inheritance

Guangdong Mingmen Lock Industry Co., Ltd. (referred to as Mingmen) was founded in 1998. It is a company integrating the research and development and manufacturing of silent door locks, smart door locks, and hardware products. A professional modern enterprise integrating marketing, service and other aspects. After years of rapid development, Mingmen has now become the leading brand in China's door lock industry, and has successively won the titles of "High-tech Enterprise", "Guangdong Province Famous Brand Product" and "Guangdong Province Famous Brand Product". Guangdong Province Provincial Enterprise Technology Center", "China's Top Ten Lock Kings", "Best Category Innovation Award of the Year" and other honors.

Mingmen has always been adhering to the mission of "creating high-quality silent living spaces for people". Since Mingmen launched the first generation of silent door locks in 2012, it has been determined to focus on the concepts of "silence", "safety" and "convenience". a key point. Today, Mingmen has the largest sales and service network system in the door lock hardware industry, 34 valid invention patents, 157 utility model patents, and 120 design patents; Mingmen products have been sold to Japan, South Korea, Australia, and Southeast Asia. and other countries and regions.

It is not difficult to make a smart lock, but it is difficult to make a good smart lock. In 2022, Mingmen launched two new masterpieces of smart locks that directly set the industry benchmark, integrating innovative functions such as finger vein recognition, 3D face recognition, visual intercom, and cat-eye large screen, using black technology + good looks + Safety, a perfect answer. What is reflected behind this is Mingmen’s 24 years of deep experience in the industry, and a brand’s focus and polish on R&D and intelligent manufacturing.

The guardian skills have been upgraded to redefine the safety smart door lock

. The first is the K5 smart lock with finger vein recognition technology. It has exclusive finger vein black technology and unlocks by identifying the vein image under the finger, whether it is wet hands, low temperature or light. Fingerprints can be accurately identified, and at the same time, they are highly stable, difficult to steal, and have higher security.

Another ultimate new product is the K6 face smart lock with 3D face recognition technology. Financial-grade 3D face recognition can effectively defend against fake face attacks such as videos, photos, masks, etc., and can be easily used in any lighting environment. identification, it can realize contactless and senseless passage, and it can be opened in seconds.

These two fully automatic smart door locks, in addition to the main black technology unlocking method, are also equipped with other advanced functions of smart door locks.There are multiple unlocking methods such as password, magnetic card, remote unlocking, etc. You don’t have to worry about unlocking. There is also a remote video intercom function. It has a 3.5-inch display + high-definition wide-angle cat-eye camera. It can conduct video intercom with visitors and choose whether Remotely unlock and open the door, with built-in door monitoring and doorbell functions, which can effectively prevent thieves from checking in, burglary, and situations where relatives and friends come to visit but no one is at home.

automatically locks when the door is closed. You only need to pull the door to lock it, and you no longer need to worry about whether to lock the door. There are also triple safety tests - anti-pry alarm, trial and error alarm, low battery alarm, and hidden USB emergency power supply. Whether it is for people living alone or for families with young and old, Mingmen K5 and K6 smart locks are all-round and safe seed players. .

In this turbulent industry melee, Mingmen not only focuses on innovative technology and silent convenience, but also strives to achieve the ultimate in door lock aesthetics. Both new smart door lock products have a simple and advanced technological appearance, which has entered the aesthetics of contemporary consumers. .

It is reported that Mingmen will restructure its business model in 2022, divide it into 6 regions and set up 18 offices, forming a C-end + B-end + export sales model to improve the layout of the smart lock industry chain. Adhering to technological innovation to enhance brand competitiveness, we continue to launch new silent door locks and hardware products to provide consumers with a high-quality silent life experience. As the industry gradually changes from a blue ocean to a red ocean, brands like Mingmen that choose to use product power to open up the market, continuously expand their channel choices and strengthen brand building will eventually break through and go further.