A furniture store in Chengdu has achieved a profit of more than 3 million a year through cooperation in "different industries". You absolutely have to learn this strategy.
Case background:
The 54-year-old Boss Wang is the owner of a furniture store. The store is mainly engaged in various finished wooden furniture and paid door-to-door customization services. The store is not large and has a complete range of goods. When it is good, it can earn millions of dollars a year. When it is bad, it is last year, and it has lost rent for three consecutive months.
Usually the store will also do discount activities, such as special clearance, some manufacturers rebate activities, the discounts are large and small, but Lao Wang always feels that the effect of the activities is not very good, and always feels that there are so many customers in the store, and it seems Customers make purchases not because of the price, but because they think the product style is good.
And sometimes, the more discounted products are, the less they can be sold. This situation once left Lao Wang in confusion. Is it a discount or not? Do customers like discounts or dislike discounts?
In fact, there is a misunderstanding here, a misunderstanding that most bosses in business have stepped on. In fact, what customers want is not cheap, and it’s not that you sell a product that is particularly cheap and customers will buy it. Sometimes the cheaper you sell, the less customers will buy it, and they think there must be something wrong with your product. Otherwise, why are you so cheap, right?
So let me tell you that, except for a small number of customers, they really only look at prices and not products, but customers who only look for cheap. Most customers don’t want cheapness, but the feeling of taking advantage. Even if it’s right No matter how high the price of your product is, he will happily pay for it.
This is why some customers, when bargaining for you, you take the initiative to take the initiative to cut a knife, the customer is afraid to buy, the customer wants just that kind of see-saw happiness, you can only satisfy these few Point, then your business will last for a long time. For example, today, the owner of our furniture store, you can see what method they use to make a profit of 3 million a year.
Activity introduction:
Customers visiting the furniture store must be in demand. After all, there are few people who don’t need to go shopping and play, so all the customers who enter the furniture store are our precise customers.But in the end, I feel that the condition for customers to buy or not is definitely not the price, but "appropriate". How can it be called "appropriate"?
For example, if a customer visits the first one and looks at a table, the price is 500 yuan, and the second one turns right when he goes out and the second one is 600 yuan. As a result, the customer chooses the second one because Although the boss asked for an extra 100 yuan, he gave Gu three stools.
Customers pay more and still feel that they bought it right, which is called appropriate. So suitable does not necessarily refer to price, do you agree? If you agree, then look at the following activity.
In order to thank customers for their love, our store has launched a series of packages:
1: Get 1,000 yuan if you spend more than 1,000 yuan
2: If you spend more than 5,000 yuan worth 8,000 yuan
For lamps, kitchenware, bedding, flooring, and building materials, customers can go directly to the corresponding store to choose, and the choice is up to the customer to decide, as long as the amount is correct, and the excess part will be covered by the price difference. How can we make a profit by doing this activity?
Profit analysis:
The above content is excerpted from my column, specific practical operations and several profit points of the activity. After reading it, you will know how "thief" the boss is. I have put it in the column below, click Watch the column directly below, and there are more than 300 sets in the column, which are popular actual cases in the market.
First of all to do this event, you need to unite with nearby businesses, connect some business owners who are not good, but also need customers’ bosses, to form an effective alliance, and everyone negotiates a low Price, make sure everyone can make money when making discounts.
The second is the logic of the activity itself. Do customers buy furniture only for the furniture itself? There must be demand for other products, right? Then, if you buy one and get one free, and you get other products, will customers have them?What about the illusion that I only spent the same amount of money and met two needs?
The customer thought: I originally wanted to buy a cabinet for 500 yuan and a refrigerator for 500 yuan, which cost a total of 1,000 yuan. As a result, the boss spent 800 yuan on the activity to buy the cabinet, and the refrigerator was delivered for free. Is it very cheap?
But actually? Originally today, the owner of the closet and refrigerator, it is very likely that he would not be able to make a penny on the whiteboard, but when he met someone who was predestined, the two owners only gave a 20% discount. After working together, they opened up. You said Who gains and loses?
So buy 1000 get 1000 or even buy 5000 get 8000, which is just equivalent to a 40% discount, or even less than 40%. Why is it said that it is 40% off or even higher, instead of 50% off? You can think about it for yourself.
The second thing is that although you gave the customer 1,000 yuan for other products, but the customer may arrive at the place, at the time of selection, the product exceeds 1,000 yuan? Do I have to pay extra?
At the same time, this kind of cross-industry cooperation is also a way of effective drainage. I have customers, I share with you, and you have customers, share with me. Everyone’s customers circulate with each other, forming a situation of 1+1>2.
When your business is not good, you might as well think about which industry can do a different business with you and exchange your customers for each other's customers, so that you have double customers and double profits.
The above content is excerpted from my column, specific practical operations and several profit points of the activity. After reading it, you will know how "thief" the boss is. I have put it in the column below. Click the column below to watch it directly. And there are more than 300 sets of columns in the column, actual cases popular in the market.
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