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| Express Ecosystem Information Group
On October 27, during Tmall Double 11 pre-sale period, Tmall and Cainiao jointly announced that in the next three years, consumers will purchase large electrical appliances and home decoration products such as wardrobes, beds, washing machines on Tmall, and will achieve 100% "one-time home delivery and free delivery".
is during the period when Tmall Double 11 is on the start of pre-sales. Tmall and Cainiao choose to launch a three-year leading plan for large-scale logistics at this time, which is quite meaningful. Delivery and decoration services for electrical appliances, furniture, home decoration and other products have always been a difficult problem in the industry. This move may mean that Tmall will increase its efforts in e-commerce fulfillment services.
The market size is huge, but consumers and merchants have pain points
Online shopping for large items is already an ordinary experience, but many consumers will ask: Can you install it directly when the goods are delivered to your door? Don’t ask me to make an appointment to install it again? Can you also have free shipping for delivery and installation?
Electrical appliances and home decoration products include 1,700 sub-categories including three major industries: furniture, home appliances, and home decoration supplies. The "Top Ten Home items" that Chinese people are most familiar with include wardrobes, beds, sofas, TV cabinets, dining tables and chairs, bathroom cabinets, , TVs, refrigerators, air conditioners, and washing machines.
At present, the national market size of electrical appliances and home decoration products exceeds 5 trillion yuan, of which Taobao and Tmall are the number one platform for electrical appliances and home decoration consumption. Data shows that 267 million consumers buy electrical appliances and home decoration on Tmall every year. In the first 10 months of this year, consumers bought more than 24 million beds, more than 22 million sofas, and more than 18 million dining tables and chairs on Taobao and Tmall.
is different from online shopping for small items. When consumers buy large items, they have higher certainty requirements for delivery services, but there are six major pain points that are difficult to solve: slow timeliness, random charges, frequent door-to-door visits, damaged products, difficult returns, and difficult handling of old goods. These pain points affect consumers' purchasing experience and consumption decisions.
But at the same time, merchants also have many pain points: most brands do not have the ability to build self-built and deliver service, but currently third parties in the market often do not have a unified service standard for seeking services, resulting in poor consumer feeling and high merchant capital loss.
html began to layout 13 years ago, and in three years, it will cover all counties across the country with "one home, free delivery of installation"
. Chuxue said that in order to solve these pain points, Tmall began to layout the "one home, free delivery of installation" service from 3 years ago. At present, this service has covered consumers in 300 cities across the country. Tmall hopes to use another three years to realize the "one-time home decoration, free delivery" of electrical and home decoration products in more than 2,800 counties, covering all counties across the country, and creating the best-experienced electrical and home decoration products network in China.
He said that as a platform, Taobao and Tmall hope to help merchants do things that a single merchant cannot accomplish, and to build the next generation of large-scale shopping experience through innovation in technology, fulfillment networks and consumer experience.
Cainiao CEO O Wanlin said at the press conference that as the official logistics of Tmall large-scale goods, Cainiao has initially established a professional large-scale goods logistics solution: a self-operated collection and distribution center has been opened in industrial bases such as Foshan , Ganzhou , Chaozhou , and the first to implement the "fixed shuttle bus" model, which shortened the receipt time of consumers in 70 cities by 2-3 days.
In the last mile delivery and delivery process, Taobao and Tmall and Cainiao have established a team of self-operated delivery and delivery masters, and have achieved standardized operations in advance, cleaning and protection, door-to-door delivery, integrated delivery and packaging, and the completion rate of one delivery and delivery reached 98%. Consumers' evaluation of the logistics experience of Tmall's large-scale products has significantly exceeded the market level.
After using Tmall’s official large-scale logistics service, the consumer reviews received by merchants have also increased significantly.Zhang Qunfeng, founder of furniture brand Genji Wooden Language , said at the press conference that since his cooperation with Cainiao, the seller service rating system has reached 4.95, and the absolute satisfaction of follow-up consumers is as high as 94%.
In the next three years, an investment of 1 billion yuan will be made to establish a 10,000-person delivery team
According to the new goals released by Taobao, Tmall and Cainiao, Cainiao will invest 1 billion yuan in the next three years, and will establish a 10,000-person delivery team to make large-scale logistics services more certain, with the lowest damage rate in the industry and the highest digital level in the industry.
is in the pre-sale stage of Tmall Double 11, and Wan Lin also introduced the preparations for Tmall Double 11 logistics this year. He said that Cainiao will increase short-term employment by 100,000 people to ensure the delivery of Double 11 express delivery, reserve 4 million square meters of backup warehouse to ensure stable performance of merchants. Relying on the global logistics network, it will introduce timely commitments for domestic goods to be shipped to 20 countries and will be compensated when they arrive late. 120,000 Cainiao Station will continue to carry out green recycling, and "carton exchange eggs" will drive widespread green participation. From delivering more packages and fast delivery to delivering them to your door and global delivery, we create a quality Tmall Double 11 logistics experience.
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reminder! The main target groups of express delivery ecosystem: (Investors, Private Equity Funds, Securities Institutions, Local Government Decision Makers, Express Supervision Departments, Express Logistics Operators, Media Practitioners, Express Logistics Upstream and Downstream Operators of express delivery and logistics, Franchise outlet owners, Express Logistics practitioners with annual salary of more than 300,000 yuan.
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