Of course, for a Crypto Game, the above operations alone are not enough to make players linger in the misfortune.
So sheep has also been added to the ranking system, which is divided into Moments ranking and Province ranking.
The former stimulates the desire for victory and defeat, while the latter stimulates the sense of collective honor . To a certain extent, once we play in, it is not just entertainment. The most slutty thing about
is that the author will dynamically adjust the difficulty. When he is scolded the most, it is the most difficult to pass the level.
Later, in order to reduce user churn and earn more advertising revenue, the author will lower the difficulty, and recently many players have easily passed the second level.
I have to sigh that the author has grasped human nature tightly, and passing the level has become a goal that can be achieved, so players are naturally willing to continue playing.
If nothing unexpected happens, the author can only dynamically adjust the difficulty according to the number of daily active users to achieve stable advertising revenue.
But usually this time... there are often accidents.
Xiao Lei saw a news yesterday that a girl was cheated of 90,000 yuan when she was playing with a sheep.
Sheep a sheep and cheated her money
Specifically, Changzhou There is a girl who wanted to get props by watching advertisements when she was playing "sheep". In order to increase the probability of passing the level, she wanted to pass the level and read the advertisement.
After seeing this, I lost my 90,000 yuan.
What she saw was a loan advertisement, and the approval amount displayed on the loan app in the advertisement was very attractive.
just happened to be tight on my hands, so I thought about downloading and installing it to see how much I can borrow.
After opening and registering the App, she found that there was a large balance in the App, so she thought the App had successfully loaned it.
But strangely, no matter how she operated, she couldn't bring up the money. After
asked the customer service, the customer service began to cheat one-stop: "Oh, you have filled in your personal information incorrectly. You have to pay a deposit and a thawing fee before you can get a loan."
Seeing that the account provided by the other party also had an official seal, the girl thought it was an official institution and transferred 90,000 yuan one after another.
Everyone can guess the next plot, and the other party ran away with the money.
And this girl who knew it later finally called the police to protect her rights. As soon as the matter of
came out, the already controversial "sheep" became even more hated.
Some netizens complained, just forget it if you can’t pass the game, players may also be cheated of money by various advertisements. Do you care about fraudulent advertisements?
Some netizens also said that many advertisements in the sheep are very eye-catching, and small game traffic, loan withdrawal and novel promotion are on the spot one after another.
If you are a person with a strong sense of fraud prevention, you may endure it for 30 seconds before you can pass.
But the number of players who have sheep is too large, and the servers are often crowded out during their peak period.
There are many people here who don’t know the Internet advertising routine. When they see the advertisement, they will think it is provided by the official, which is quite reliable.
So, as long as the advertisement meets their needs, they will often subconsciously click on it to use it or download it to register. The lady in front of
is probably the same.
is urgent to use it, and sheep just happened to push a loan app for herself. Unexpectedly, she was fooled as soon as she used it.
Sheep is responsible for the full responsibility?
But everyone is probably curious about who should take the blame for this fraud incident.
From the first intuition, players are cheated of money by advertising because they play with a sheep. So should they take the blame for a sheep?
Xiao Lei felt that it was a big controversy about a sheep, but he did not take all responsibility for this matter.
Because she is connected to the advertising delivery platform, what kind of advertisements will users see are determined based on user portraits and advertising bidding, and have nothing to do with the game party.
So in this matter, the advertising platform itself has to take the blame for "review omission".
Currently, the most famous advertising platform in China is mainly Pangolin and Tencent Advertising.
They are the platforms under ByteDance and Tencent respectively.
But there are still many advertising platforms on the market. To truly trace the source to the publisher behind it, you have to check the packets from the game.
Without saying a word, Xiao Lei directly opened "Sheep" and sent a head inside to trigger "Resurrection when watching the advertisement".
The first time it triggered was the promotion advertisement of China Unicom mobile phone card. After
Xiao Lei caught the packet link, he found that the link did jump to the page of "China Unicom's high-quality number 1 yuan".
So, which company is serving this ad?
Xiao Lei did not catch the detailed video pointing link, but the words "wx" and "weixinadkey" can be seen from the domain name of the China Unicom jump link.
You can also find instructions about weixinadkey from the "Guidelines for Mini Program Advertising Data Monitoring" released in 2018.
It can be basically determined, and the [WeChat Advertising] platform that determines the content of the advertising is.
Simply put, it is the "Sheep" that has opened WeChat's "Traffic Master", which converts its own large traffic into profits by connecting to WeChat's official advertising components.
In fact, it is a normal behavior to open the traffic master, after all, creators have to make a living.
And sheep has a good grasp of advertising, and it can be seen that she is a veteran.
Many small game developers are eager for quick success and will insert "banner ads" at the top or bottom of the game. Ads like
are extremely harmful to the user experience. Ads will stick to the game interface like psoriasis, causing the obsessive-compulsive mentality to explode.
Sheep chose a smarter advertising display method -- Full-screen video-based incentive advertising . The advantage of ads like
is that they give users the right to refuse to watch ads, which is not easy to cause users to be disgusted.
Hey, you want to be resurrected if you fail to pass the level, right? There is an option here. You only need to watch the 30-second advertisement and you will be resurrected once.
user thought, just look at it, as long as it can be resurrected, I won’t go to bed today!
users can get incentives while choosing to watch advertisements. As a traffic owner, the developer of "Sheep, Sheep" can also make money, which is a win-win behavior.
However, the win-win is based on the premise that the advertising itself is compliant.
Otherwise, like the girl in front of me, I was cheated of tens of thousands of yuan for watching an advertisement, which is unreasonable.
, and Xiao Lei felt that this time, sheep did not do well and the advertising platform.
is first of all, and they have clear regulations on the screening of advertising content. For example, false advertisements cannot be used for delivery.
But this time the loan app is obviously a false advertisement.
can really get a loan. Even if the interest rate is high, it is not a scam, but the other party directly cheated money and ran away...
And as the "traffic master", it also did not control the filtering of advertising content.
Because traffic owners have the permission to block public accounts, mini programs and mini games, after blocking, the advertisements of advertisers on the blacklist will not appear in their own games.
Xiao Lei guessed that the "Sheep" developer wanted to maximize the advertising benefits, so he did not filter the advertisement.
After all, financial advertising like loans will have higher advertising revenue than ordinary advertising.
Xiao Lei does not have a deep understanding of this law, and the analysis in this article is also relatively simple. It can only roughly analyze that both game developers and advertising platforms are responsible.
As for how to correct it specifically, who has greater responsibility, we have to follow up.
At the same time, I was also thinking that if both advertising platforms and game developers could be "long-term" and more.
reviews the advertising content, so users will not become disgusted with advertisements during repeated advertisements.
