Esports, a word that used to sound a bit "not doing its job", or a small circle where only a very small number of people participated. Times have changed, and now e-sports has not only become a competitive event for the Asian Games, but also entered university classrooms to have an e-sports major.
, mobile phone brand iQOO recently held an open class on the theme of e-sports for all teachers and students in the lecture hall of Nanjing Media College . In class, Gao Lu, vice president of iQOO brand, attended the lecture and shared the growth process of brand breaking the circle of e-sports .
Both parties joined forces to join forces to go to e-sports
iQOO. As an independent sub-brand under vivo Group, the brand advocates "born strong and explore more than once" in more than three years since its establishment, and shares the fun of technological exploration with users. The product adheres to "top performance + top e-sports", bringing users the ultimate performance and first-class e-sports experience, and is committed to becoming the number one mobile phone brand in gaming e-sports experience.
Nanjing Media College, the school’s e-sports college is the first secondary college in to explore e-sports special teaching. It has the advantages of the interdisciplinary disciplines of art and technology. It has established teaching courses such as game development and operation, e-sports planning and operation, and continuously outputs e-sports higher education talents, filling the talent gap in the domestic e-sports field.
The two sides' e-sports concepts are highly consistent. This time they chose to join forces across the border and go to e-sports together.
School-enterprise cooperation has made more than just exploring e-sports
This is a major cross-border between the mobile phone industry and the education industry. iQOO and Nanjing Media College have joined forces to leave a strong mark in the domestic e-sports field.
The difference is that the school-enterprise cooperation between the two parties should be more in-depth and comprehensive, which includes cooperating and customized exclusive e-sports courses from the college, such as online and offline courses such as e-sports operation, live broadcast commentary, game technology, career planning, brand marketing, etc., to create a learning environment that fits the times of e-sports for students.
In addition, during the cooperation between the two parties, iQOO will provide a teaching practice base for the college's e-sports live broadcast, event operation and other activities. The college can organize students to conduct practical teaching at the e-sports venues opened by iQOO every month. A journey of a thousand miles begins with a single step. Practical action can allow students to absorb e-sports knowledge into scenarios, which is conducive to the rapid growth of students' reserve e-sports experience.
iQOO has also specially prepared an exclusive internship channel to absorb talents in e-sports and feed back to e-sports. After passing the interview, students from Nanjing Media College can get the opportunity to enter vivo internship.
iQOO e-sports entered the campus and opened the internship recruitment channel
iQOO e-sports college road - Nanjing Media College. In the first offline open class, Gao Lu, vice president of iQOO brand, gave a lecture on the spot as an invited guest, sharing how iQOO as a young brand has risen against the trend in the highly competitive red ocean market and a downward consumption environment, and has blazed a path of e-sports commercialization with the brand's own characteristics.
For example, through brand imprint and fan culture, the target users can remember iQOO; by becoming the official KPL competition machine, becoming a BMW M Motorsport partner, jointly publishing the song "Born to Win" with Zhou Shen, and cooperating with EDG E-sports Club to explore milestone events such as e-sports, so that target users can think of the brand attributes of hardcore, passionate, and technological exploration when they see iQOO, and strengthen the brand awareness of ...
After more than three years of development, iQOO has quickly broken the circle and became the first choice brand for users who care about high performance and e-sports game experience.
In addition, Gao Lu also brought small easter eggs in the open class. Combined with her personal experience, she answered questions about students' concern about the ability to cultivate in school, professional employment, and workplace attitude and ability, and gave directional reference suggestions.
At this point, the first offline open class of iQOO e-sports universities has ended successfully.After the open class, iQOO opened an internship recruitment channel, providing college students with opportunities to go to vivo for internships, including internship positions such as brand planning, new media operation , user operation, campus promotion, live broadcast and other related internship positions. iQOO e-sports exploration has been on the way.
