In recent times, all parts of the country have been affected by the epidemic to varying degrees, and relatives and friends around us have also been "succumbed" one after another...
As the new crown has gradually evolved into a popular virus that coexists with humans, how to survive this cold winter has become a question that everyone is considering. There are many homemade throat-moistening fruit drinks such as rock sugar snow pear and salt-steamed orange on the Internet. In the beverage industry, there are also various VC, throat-moistening packages, etc. to improve immunity .
In addition to fruit tea drinks, brown sugar and ginger drinks have also attracted the attention of many people this winter. They are a warm winter drink recommended by many tea brands and have also become the best choice for many girls to maintain their health and improve their resistance . The health-preserving combination of brown sugar and ginger powder not only has great appeal to female consumers, but also has the potential to become a hit.
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Brown sugar and ginger drinks are popular in the beverage industry
This year, if we talk about the most popular health drinks, they must be brown sugar and ginger drinks. One of the more well-known ones is the smash hit "Auntie's Hot Drink".
"Auntie's Hot Drink" has been played more than 260 million times
On Xiaohongshu, "Auntie's Hot Drink" is highly discussed; the topic of #auntie's hot drink on Douyin It has been played more than 260 million times... With brown sugar as the main raw material, brown sugar cinnamon ginger tea, brown sugar ginger milk tea and other "brown sugar + ginger" combinations have given the drinks a more diversified perception under the popular trend of healthy tea drinks.
The fierce competition in the new tea drinking track has gradually subdivided the entire track. Brown sugar and ginger drinks have been widely used in the tea drinking circle.
100% Tea has a new "Ginger, Date, Gui, Three Winter Warmers". Ginger is an indispensable protagonist of winter diet and health. Small turmeric Pounded ginger juice, combined with oat milk, longan and red dates, has a sweet and spicy taste of ginger, which repels cold and warms the body, and helps to enhance resistance.
100% Tea "Ginger, Date, Gui, Sandong Nuan"
Guangxi Nanning Tea Beauty has launched a warm winter drink "Old Brown Sugar Ginger Milk", which consists of old brown sugar balls + freshly squeezed ginger juice and milk. The spiciness of the old ginger is neutralized after milking, making the taste softer. Because it has the effect of repelling cold and warming the stomach, it is especially suitable for girls with cold hands and feet in winter.
Haikou Tea's "Old Brown Sugar Hot Ginger Tea" is full of pearls, adjusting the ratio of ginger juice and brown sugar, adding red dates and wolfberries; "Ginger Juice Old Brown Sugar Coconut Milk Tea" fully blending ginger juice and coconut milk...
In the old tradition, girls drink brown sugar water during menstruation to replenish blood and beautify the face. Brown sugar and ginger are used as elements to create hot tea drinks to meet the girls' needs for drinking milk tea during special periods. It not only reflects the care of girls, but also serves as a warm winter sign.
Old brown sugar ginger with milk, old brown sugar hot ginger tea (Source: Xiaohongshu)
Similarly, during the epidemic, many netizens’ homemade “brown sugar ginger tea” appeared on the Internet, and the discussion was very hot. Boil water, ginger, and a few tablespoons of brown sugar together for 15 minutes.
In addition, there is a DIY "Brown Sugar Ginger Date Tea", which combines brown sugar, ginger, red dates, Ceylon black tea, , milk, and dried roses. The delicious jujube aroma is intertwined with the fragrance of roses. In addition to being delicious, it is also effective in warming the body and stomach, and resisting colds and colds..
Not only milk tea, brown sugar and ginger are also used in coffee. Tongrentang , a cross-border coffee maker, also launched "Brown Sugar Ginger Latte", which is a special coffee that combines signature health elements with coffee.
When a cup of coffee is endowed with the attribute of pampering girls, it can attract the attention of the majority of female consumers. Healthy teas such as "hot drinks plus health care" also hit the spot.
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The secret of the popularity of brown sugar and ginger drinks
Why are brown sugar and ginger drinks so popular? First of all, this is closely related to the popularity of the concept of healthy tea drinks. Ginger is a natural Chinese medicine and seasoning ingredient. It has its own health and wellness effects and is in line with the popular trend of winter drinks. Brown sugar also plays an irreplaceable role in it.
Due to the characteristics of brown sugar, it is not only linked to the female population, but also can be used in various health-preserving combinations. In the cold winter, brown sugar has many unique advantages in product development and health functions, and as a familiar health raw material, it has high acceptance.
Speaking of brown sugar, as sucrose that is often added to drinks, it naturally has many advantages. The relevant person in charge of Guangdong Nanzi Technology Co., Ltd. (hereinafter referred to as: Nanzi Technology), which has a history of 70 years of sugar production, gave us a detailed introduction -
01 Cane sugar has a long history. According to an excerpt from "A Brief History of Chinese Cane Sugar," sucrose originated in China. "The Book of Songs" records that sugar was produced around the 12th century BC. In the 3rd century BC, "Chu Ci" clearly pointed out that sugar cane was used to produce sugar.
02 Due to its widely used nutritional value, it is widely recognized.
Brown sugar ginger tea
Edible sugar with sucrose as the main component is widely used in food, medicine and chemical industry. It is closely related to people's daily life and health, so it has a natural acceptance. It has broad awareness among consumer groups and does not require market education to be used as a drink feature.
In addition, sucrose is rich in nutritional value, and protein, fat, minerals, vitamins, etc. are all essential nutritional elements for the human body. It is a nutritional sweetener and its main function is to provide energy for life activities.
In addition, sugars are also substances that directly participate in cell life activities. Brown sugar, tablet sugar, lump sugar and other non-divided honey-bearing sugars are rich in polyphenols compounds and have physiological functions of antioxidant, supplementing trace elements and amino acids needed by the human body.
03 The combination of sugar and other functional foods
In China, brown sugar powder has always had a high status in the hearts of domestic consumers. It is generally believed to have the effects of nourishing blood and beautifying the skin. In the tea drinking circle where raw materials are increasingly used, everything can be used as a drink. The high adaptability of brown sugar is undoubtedly in line with the current research and development trend in the beverage industry.
The functionality of brown sugar has the possibility of infinite extension. The combination of brown sugar and ginger powder has always been a popular "heart-warming formula". In addition, the hot-selling potential of brown sugar has been proven many times. In the previous article, brown sugar ginger jujube tea, brown sugar ginger scallion tea, etc. were mentioned many times, as well as hawthorn, black beans , longan and other seasonal fruits.
In this long winter, hot drinks are undoubtedly the best choice. Not only consumers need "sugar", but tea shops also need some warm sugar.
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