: When the 1990s, it was the world of TV. When computers were not popular, TV is people's "treasure" . The editor still remembers that at that time, the village had not yet achieved one in one of the TVs, and there were often cases where several adults led a group of children to other people's houses to take advantage of the TV.
is enough to show everyone’s admiration for TV! Look, TV is so popular that merchants have seized the opportunity, and all kinds of products have launched advertising , and there are even channels that specialize in advertising! However, this also reflects the popularity of TV. At that time, I thought the advertisements were so good!
As the saying goes, "Love the house and the black", many brands have also received the bonus , and white wine is no problem. Since the 1990s, the sales of bulk wine have gradually been squeezed out of the "wine circle" by brand wine!
I want to talk about TV advertising wine . What impressed me most is these three models, which not only represent the place, but also have their own characteristics! It was also loved by drinkers at that time and was famous all over the world!
Shandong Kongfu-drink Kongfu banquet , make friends all over the world
Speaking of Kongfu , it was really prosperous! The Kongfu Banquet Winery, established in 1975, gradually grew a small workshop to , the largest state-owned enterprise in the local area, for just 30,000 yuan.
In November 1994, Kongfu Banquet Wine spent 30 million yuan to defeat the two major wine industries of Kongfujia Liquor and Sun God, and won the first CCTV bidding in 195. The advertising claimed that sales volume far exceeded Moutai and Wuliangye . It's really brilliant!
Unfortunately, in the competition for the second "Ball King" of CCTV in 1995, Kongfuyan lost to the young Shandong rival " Qinchi ". The following year, at the National People's Congress in 1996, the call for "saving grain and controlling the development of the liquor industry" was launched. Since then, the annual output of liquor in the country has decreased year by year, and the annual output of Kongfu Banquet wine has also shrunk severely.
At the same time, in 1997, Qin Chi was exposed to " original wine blending", which indirectly led to Shandong wine falling into a "mixing scandal". Coupled with the rise of Sichuan wine , the market for Kongfu Banquet shrank rapidly, and Kongfu Banquet wine finally ended its prosperous with bankruptcy auction of .
Guichangchun, Guizhou - "Guichangchun, I wish Junchun always stays in
is also a once-popular wine in the 1990s. Guichangchun comes from Guizhou, a famous wine resort, and was brewed in Guiyang Guiding Winery, established in 1953. Unlike the Kongfu Banquet since a small workshop, Guiding Winery is a state-owned organization with the strong support of the state. It was established.
has been awarded one after another since its launch. Not only did it win the "gold award" of the China International Famous Alcohol Festival for its unique taste and excellent quality in 1993, it also won the "National Quality White Alcohol Award" , and also won the "National Quality White Alcohol Award" 6 and other honors. In addition, he won the honor of Guiyang fine wine "Old Three Spring" among a number of good wines in Guizhou!
With the blessing of many honors, the winery also seized the business opportunity. With a sincere and appropriate TV slogan "Gui" Changchun, I wish you the spring is always there, which makes Gui Changchun appear in front of the public and has won many loves and unanimous praise.
Although that era has passed, Gui Changchun has always remained unchanged in the winery's original intention and the concept of making wine with conscience. Although it has not kept up with the pace of modern online publicity, it has become less famous than before. However, under the polishing of time, Gui Changchun has once again returned to the public's vision with a new look.
After continuous research, Guichangchun's brewing process has been upgraded to traditional 12987 Daqukunsha process. At the same time, 11 high-quality bacterial species of , , Moutai were introduced during the brewing process, making the liquid clear and clear, with a great taste , open-cover sauce fragrant, soft and delicate in the mouth, mellow and mellow, and the aftertaste is constantly after drinking.
Its 6 base wine + 10-year old wine is worthy of being a profound foundation that only old wineries have!
Henan Zhanggong-East, south, north and middle, good wine in Zhanggong
Zhanggongjiu has a long history. The earliest legend about Zhang Gongjiu can be traced back to , Shang Dynasty . Zhang Gongjiu is one of the seven famous wines in Henan . After the founding of the People's Republic of China, it has become famous nationwide for its pioneering low-alcohol liquor .
Because in the 1970s, international regulations have been made that liquor above 40 degrees is not good for the body. In order to allow Chinese liquor to go abroad, Premier Zhou called for Chinese liquor to reduce the degree of Chinese liquor. At that time, Zhanggong winery actively responded to the call and took the lead in successfully developing Zhanggong 38° wine in 1973.
In 1975, Zhang Gong was awarded the title of "China Low-Grade Liquor Standard Manufacturing Enterprise" by the state.
, Zhang Gong, who is highly recognized by the state, also followed the trend of the times, took the last bus of TV advertising, and was the most popular in 1994.
was the famous crosstalk master Ma Ji advertisement for Zhanggong winery: he held Zhanggong in one hand and gave a thumbs up in the other hand, blurting out "East, south, north and middle, good wine is in Zhanggong" ! It made Zhang Gongjiu famous all over the world. Until now, many people can still say this ad slogan casually.
Although Zhang Gong is not as famous as before, he has always been committed to brewing wine. When it comes to good wine in Henan, Zhang Gong is indispensable!
Today’s TV advertising wine ends here. Have you ever drunk these wines? Which other slogan of wine impresses you? Come to the comment section and share it together!
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