When it comes to Hubei, the first thing many people think of is the delicate and charming cherry blossom and the historical monument Yellow Crane Tower . But in fact, in addition to the beautiful scenery, Hubei's wine culture is also worth mentioning.
Hubei’s wine is very "low-key", which leads to no sense of existence in China. Therefore, if you ask what good wine is in Hubei, few people can say it.
But in fact, there are many good wines in Hubei, and there are many famous wines. Many of them are very familiar with the names of them, but they just don’t know that they are from Hubei. For example, the poem "Let’s go to Dongting to buy wine on the white clouds," as the cultural foundation of Taibai wine ; for example, the Huangshantou wine described in "Mountains, rivers, bridges and gates are back to the eyes, and drink Huangshan is in great interest"
But do you know that, in addition, there is such a wine in Hubei. It was once a must-have for every household when it was brilliant and famous in Jingchu. Unfortunately, it turned out to be "fall" in its later development, which has led to the fact that no one cares about it.
It is Huanghelou wine .
Huanghelou wine was called "Hanfenjiu" many years ago. The reason for this title is that its craftsmanship originated from Fenjiu , and the predecessor of its winery was the local "Lao Tiancheng" winery, so this also created its profound historical heritage. It was not until 1984 that it was renamed as the well-known "Huanghelou".
So how brilliant was the Huanghelou wine in the past?
With its excellent wine quality, Huanghelou has won the title of "National Famous Wine" twice. After becoming popular, sales have continued to increase. It has set a myth of sales exceeding one billion for three consecutive years, and has become many people who were jealous of their votes at that time.
, and Huanghelou wine, which gained both fame and fortune, did not stop because of this. After achieving excellent results, the winery continued to move forward steadily, constantly improving and innovating, and finally brewed 39-degree refreshing-flavored liquor , bringing its development to a new stage.
has never missed any opportunity in its development along the way, which allows it to gain a good platform, and it also cannot be separated from the efforts of the winery.
Unfortunately, it failed to maintain such an attitude. Gradually, Huanghelou embarked on the road of "living on old capital" and began to stop. At this stage, other brands were still moving forward. Therefore, under the fierce competition, Huanghelou lost everything accumulated with hard work.
Faced with the crisis, the winery also tried to save it, but because it could not keep up with the market rhythm, it had no good results. Until the early stage of the new century, Huanghelou was on the verge of bankruptcy.
After a series of storms, Huanghelou disappeared from people's sight for a long time. Until 2016, it was put into the arms of Gujing Gongjiu , and a generation of famous wines "fall".
You can still see Huanghelou in the market today, but because the resources cannot keep up with it, without good publicity and marketing, there is never much presence, and in the end it can only become a small transparency in the market.
Reviewing the development history of Huanghelou, it is indeed a pity that the niche brands of famous wines from the past have ended so miserable now, and there are many people who have similar experiences to it in the national market, which is truly a pity.
Today’s sharing ends here! What else do you know about Huanghe Tower? Welcome to add in the comment section.
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