2022 "Fairy and Beautiful Sichuan" Sichuan-style catering collection series activities launch ceremony and Sichuan-style catering "digital + internationalization" development summit. Photo by Wang Liwen
China News Service Chengdu, November 30 (Wang Liwen, Shan Peng) The launch ceremony of the 2022 "Food and Beautiful Sichuan" Sichuan Catering Collection Series Events and the Sichuan Catering "Digitalization + Internationalization" Development Summit was held in Chengdu on the 30th to explore the development of Sichuan Catering "Digitalization + Internationalization". At the event, spicy salmon, pasta, shredded avocado and other delicacies that "collided" between Chinese and Western cuisine attracted many audiences' attention.
It is reported that with the acceleration of the digitalization process of the catering industry, Sichuan-style catering has become an accelerator for the integrated development of the first, second and third industries. Data shows that more than 100,000 catering merchants in Sichuan Province have launched takeaway platforms. In 2021, the catering revenue achieved by catering units in Sichuan Province through the Internet was RMB 2.49 billion, a year-on-year increase of 36.6%.
At the same time, Sichuan-style catering international influence has been continuously strengthened, becoming the business card of Sichuan's opening up to the outside world. In 2010, Chengdu became the first "World Food Capital" in Asia awarded by UNESCO. At present, more than 100 Sichuan-style catering companies have gone abroad and opened stores in the United States, Portugal, Singapore and other places.
"Hot pan and cold oil, stir-fry the Norwegian salmon until it is completely raw, add chili and other ingredients to stir-fry, then add diced bamboo shoots and sauce, and then add shiny oil to the pan." At the event, Yi Shumin, a teacher at Sichuan Business Vocational College, patiently explained the process of making spicy salmon to the audience. Yi Shumin believes that innovative attempts to combine Western specialty raw materials with Sichuan cuisine cooking methods will help promote Sichuan cuisine to the international market.
2022 "Fairy and Beautiful Sichuan" Sichuan-Pass Catering Collection Series event launch ceremony. Photo by Wang Liwen
"The internationalization of Chinese food is an international expression of Chinese food culture elements. To expand overseas markets, we must focus on the plate and outside the plate, and have the international influence of the brand, the core competitiveness of the product and the international communication power of marketing, etc.." At the event that day, Xing Ying, president of the World Chinese Food Industry Federation, said when talking about the international development of the Chinese food industry. (End)
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