Life has no solution, have a latte; when you have nothing to do, have a cup of American style. As this Internet buzzword says, coffee is unprecedented in the popularity of contemporary young people. There are many people who love coffee, and more people want to open coffee shops, but not many people can really make their dreams come true.
When most people stop at all kinds of concerns, Shen Shuying, a girl born in Xiaoshan 00, didn’t think so much. Not only did she open a coffee shop, she also took a unique approach to open a self-built house in her rural home.
Open a coffee shop close to life
Coffee Shop
Shen Shuying was a regular customer of the coffee shop like her peers. At that time, the coffee shop was still a slightly "luxury" enjoyment for her.
During her freshman year, she got the opportunity to go to Australia to exchange and study. There, the coffee shops on the streets and alleys are filled with people sitting leisurely. The relaxed and at 's atmosphere deeply attracted her, which made her think of opening a coffee shop for the first time.
After the one-semester exchange, Shen Shuying, who occasionally goes to a coffee shop to study, still yearns for opening a store. But at that time, she felt that this dream was somewhat unrealistic for herself, who majored in advertising and .
Three years later, Shen Shuying, who is about to graduate, welcomes her graduation design - to create a brand and try to put it into practice.
At that time, she was internship in Shanghai, traveling through office buildings with extremely fast working pace every day. Drinking a cup of coffee from time to time was more like a supplement to help refresh the spirit. Most of the stories learned in the book are from other people's cases, and the virtual brands that need to be created are also clueless.
After stressful study and work, she often misses her leisure time chatting in her grandmother’s yard. Mom is best at baking, she hangs in a chair and basks in the sun, eating the small cakes she makes with her own hand-ground coffee. Such a life is really a god.
If you need to build a brand yourself, why not take this opportunity to open a coffee shop you will never forget? A flash of inspiration appeared, and Shen Shuying's idea that had no idea in her heart suddenly came to fruition.
asked the instructor for comments with anxiety and exchanged ideas with his family. Unexpectedly, everyone chose to support her in the same appointment.
With the recognition of his mentor and family as a backing, Shen Shuying has greater confidence in opening a store. But if you want to take the first step, you have to determine the location of the coffee shop.
A commercial and mature main road? A complex with dense traffic? These locations have their own advantages for opening a coffee shop, but they do not meet Shen Shuying's imagination of the coffee shop.
"This week we went back to see my grandmother, and she started to mutter again, saying that she missed you." The topic my mother talked about by chance reminded Shen Shuying, Grandma was guarding the big house full of memories alone in the countryside, why didn't she just open a coffee shop there?
Shen Shuying and her mother’s rural life
Although few coffee shops are open in the countryside, compared to the bustling urban area, has the most realistic experience of life. Isn’t this the original intention of opening a coffee shop yourself?
That's it, this post-00s girl has built her own coffee brand from scratch.
Rêve 41
A Dream Come True
A The most important and intuitive elements of a brand are the brand name and logo. How to convey your ideas to customers through these two is Shen Shuying’s first problem.
She thought about more than twenty names and finally decided on the current store name - Rêve 41.
Rêve means dream in French, 41 taken from the house number of grandma’s house. The combination of the two symbolizes that this small coffee shop makes Shen Shuying's distant dream a valuable daily life. The logo in the store is her own hand-painted work, with a puppy carrying a kitten skateboard together. Speaking of the origin of this logo, Shen Shuying's voice could not hide her smile.
"There is a cat and a dog at home. The cat is a potato and the dog is a watermelon. In the past, it was kept in commercial housing in the urban area.Now that they come to my grandmother's house, they wander around the village every day, which is much happier than before. "
In addition to design, what style should be chosen for decoration, what beverages and meals should be sold in the store, and what equipment should be purchased... For the planning of the coffee shop, Shen Shuying wrote and painted it on paper in the form of mind map for a long time before she had a rough prototype.
with this picture in her hand, she ran through the procedures needed to open the store without stopping, and the coffee shop finally started construction.
brushed the wall, applied cement, and twisted screws. Shen Shuying followed the professional master to work hard, adding bricks and tiles to her small shop little by little. equipment was when she understood the market and went to html in person l4 purchased from the factory in Wuxi . During her free time internship, she also systematically learned the relevant knowledge and methods of coffee. Shen Shuying's mother had been studying roasting at home. In order to support her daughter's career, she also came to Shanghai to study with professional bakers and dessert teachers. weekend, the mother and daughter would visit stores in Shanghai and Hangzhou together, and visited more than 20 coffee shops to study and study their arrangements and meals.
spent half a year in full and busyness. Last November, Shen Shuying's coffee shop opened.
"A Life of Longing for"
About Life
In a group of all the same rural self-built houses, the style of the coffee shop is unique. A customer once said that when she stepped into this place, she felt that the world slowed down.
handwritten English greetings on glass, vibrant green plants and flower arrangements, retro table lamps, hand-woven tapestries... The decorations in the store show the owner's intentions everywhere.
Shen Shuying smiled and said that these decorations were all obtained by herself. vinyl records, old cameras, handmade bean grinders, etc., each of them is her favorite.
The exquisite little cakes in the window are bathed in the warm yellow light, and the sound of the mechanical operation of the coffee machine brings out a misty fragrance. On a small grass outside the house, potatoes and watermelons are chasing each other.
This small coffee shop seems to have some magical magic. In it, people just want to quietly listen to the soothing French old songs in the store, and they can't help but smile.
reporter asked Shen Shuying if she had ever been worried about the lack of customers when she opened a coffee shop in the countryside. She said without thinking that she is still grateful for her decision. "I like the simple environment in the countryside. There is no distance between people. You can simply experience the beauty of life. "
In the early stage of opening, friends came to support Shen Shuying. Unexpectedly, they fell in love with this place since then. They always came to sit for a few days every month.
Some customers accidentally discovered this small shop and were also very surprised. Everyone drinks coffee and chats in this lazy atmosphere. Even when they meet for the first time, they are as familiar as old friends who have not seen each other for many years.
On the evening, some old people in the village were walking nearby. When they see this novel shop, they would occasionally come in to see it. At this time, Shen Shuying would make a few cups of coffee for them to taste.
Maybe they don't understand the meaning of French songs, and they can't drink this fashionable foreign "beverage". But looking at them Shen Shuying was always moved for no reason when she was joking.
Shen Shuying said that running her own small shop can be with her elderly grandmother for a long time, which is the life she longed for the most.
A year passed by suddenly, and in addition to daily business, Shen Shuying had a new plan for the development of the coffee shop. While she was busy transforming the small vegetable field outside the shop into a lawn, she also took the time to design cultural and creative products with the theme of logo and store name.
Live a good life and meet slowly. For Shen Shuying, this coffee shop is like a small tree she planted with her own hands. Seeing it gradually flourishing, the joy of this post-00s girl can brew into long-term joy.
source/Xiaoshan.com
chief editor/He Yiping
editor/Lu Liping
review/Chen Rong
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