Introduction: Wuliangye was the leader of liquor for more than ten years, so why was it overtaken by Moutai? Now it can only look up to Moutai. As the saying goes, "Thirty years from Hedong, thirty years from Hexi." As the saying goes, Feng Shui turns, and a single individual can

Introduction: Wuliangye was the boss of liquor for more than ten years, why was it overtaken by Moutai? Now it can only look up to Moutai? As the saying goes, "Thirty years Hedong, thirty years Hexi ." As the saying goes, Feng Shui turns, and a single individual cannot always occupy the main stage, even liquor is no exception.

As a major liquor country, my country produces countless high-quality liquors.

In the early years, people often heard Wuliangye’s propaganda on TV—“China’s Wuliangye, the world’s Wuliangye”, and its slogans have spread to thousands of households.

But now the situation has changed a little, and Wuliangye’s propaganda voice is gradually moving away from people, and instead "Take Moutai, be happy" enters thousands of households.

Wuliangye was the leader of liquor for more than ten years, so why was it overtaken by Moutai? Now can only look up to Moutai? For a long time, Wuliangye has led the top quality in the liquor industry.

But with the development of the times, it gradually faded out of the public's vision and became no longer as popular as before. Instead, Moutai is presented to the public as a national liquor.

What is Moutai catching up with Wuliangye? How did Wuliangye become out of reach afterwards? Next, let’s find out.

. Urgently seek success and ignore quality

In the 1990s, Wuliangye became a dark horse among rich and fragrant liquors with its rich and mellow flavor characteristics, and soared in the liquor market.

However, Wuliangye did not focus on improving the quality of liquor, but was determined to occupy the big part of the liquor industry and was eager to strive for a higher market position.

So he launched various liquor brands, but the quality is worse than the original ones.

This naturally cannot make the majority of wine lovers continue to recognize its brand value. Over time, the reputation will decline, which provides an opportunity for the rise of Moutai.

2. The positioning is inaccurate, and the lack of selling points

Wuliangye is facing the group, although such a business strategy seems to be able to attract wine lovers of different ages. But in fact, there are many other liquor brands that people can choose from. In this way, Wuliangye will lack a long-term fixed group.

When Moutai first made its mark, it focused its attention on older people.

This group of people have been drinking for some years, and they are pursuing the stable taste and collection value of liquor. Moutai just fits the needs of such people, so it is natural that it can surpass Wuliangye.

. Conservative publicity has become a low-level

Although Wuliangye has been using various slogans to show the public its advantages, leaving a deep impression on people.

, but compared to Moutai's publicity efforts, it is slightly inferior. Moutai Liquor initially strived to become a national liquor, and has been working tirelessly for this goal.

However, the application has not been successful for many years, but this difficult process has just achieved Moutai's status. It was deeply imprinted in people's minds that Maotai is the national wine.

The subtle high-end concept of

is invisible and is really clever. It seems so. It was natural that Moutai later became the leader in the liquor industry.

In fact, because of the lack of publicity, liquors buried in the huge industry market are quite large, but the quality of the wine is very outstanding. The two types to be mentioned below are.

Ancient Road Jianghu1800

This strong-scented white wine has a 52-degree degree and is produced in Qionglai, Sichuan, which is a superior golden area for brewing.

The raw materials are made of five kinds of high-quality grains, including wheat, and spring water, and the ancient method solid fermentation method . The brewed wine is clear and transparent, and the taste is refreshing. The number of days of fermentation of white wine is as long as 1,800 days.

The wineries that produce this wine have long provided base wine for many well-known liquor brands, and the wine is not easy to drink. The wine is fragrant and rich and sweet. It is okay to drink with friends or drink it. The packaging of

wine is made of glass, clean and environmentally friendly, and is easy to transport and store.

gold sauce silver

Maotai Town This winemaking base is well-known. It has been the production of high-quality liquor for a century, and it has produced countless famous liquors. The silver-flavored golden sauce is produced here. It is a sauce-flavored white wine with a full sauce flavor.

winery has a rich wine storage volume and a complete production system, ensuring the stable taste of the liquor. The raw materials are sorghum , wheat and water, so drink it with confidence. The wine is plump and the hops are fine.

Hot tastes delicate and sweet, and the empty cup will leave a fragrance after drinking it. No wonder I often see it at the wine table during festivals and holidays. It is also a pleasant thing to share it with others.

OK, that’s all for today’s sharing. What do you think about the status of Moutai and Wuliangye? Welcome to leave a message below ~