Three Hunan and Four Waters , beautiful Hunan. When it comes to Hunan, its beautiful landscapes are always full of yearning. After being there, you will understand why ancient literati and scholars had a special liking for them.
In addition to the picturesque scenery, Hunan wine is also one of the reasons why people can linger with it.
Hunan is one of the major brewing provinces in my country. Its wine culture adds a strong touch to Huxiang culture . The wine here has the characteristics of inclusive and integrated . It is represented by the most famous Jiuguijiu , which combines the three mainstream fragrances of thick, clear and sauce, forming a unique rich fragrance , which makes people feel endless aftertaste. In addition, there are many wines like this.
There is never a shortage of fine wines on this land. Unfortunately, in addition to Jiugui Liquor, there are too few that have lasted forever, which also gives many people the impression that there is no good wine in Hunan.
Today, the editor will talk to you about a "poor wine" in Hunan. It was once popular all over the country when it was brilliant, but now the locals say: Let's just drink it ourselves!
This wine once had the glory of "Three Wins Moutai". After saying this, I believe everyone should know which wine it is. That's right, this "poor wine" is Wuling wine .
Wuling wine was born in a small winery in Changde, Hunan. Its release is the general trend. When Moutai became popular all over the country in the last century, many places began to "seek lessons" from Moutai Distillery , just to create their own sauce wine . Wuling wine was born in this environment. Of course, it also carries the hope of the entire Hunan.
In order to create an authentic sauce wine, the winery sent a group of technical backbones to study at Moutai Distillery. After returning from the study, the winery continued to use the Maotai technology and carried out continuous reforms on it. finally belonged to Hunan's own sauce wine - Wuling wine, which was released.
This wine was the "peak" as soon as it was released. It has gained a large number of fans with its excellent quality of wine, and has made a lot of popularity in major reviews and has become popular all over the country.
Among the many reviews and reviews he participated in, the most worth mentioning is the three sessions of 1991, 1998 and 2015. In these three reviews and reviews, Wuling Liquor created the glory of "Three Wins Moutai" , which caused a sensation at that time.
With good results, logically speaking, the development of Wuling Liquor should be smooth sailing. Why did it fall to the point of being unknown now?
All of this is also attributed to its internal business strategy. While other brands are constantly improving, it is "blind" by Honor and is immersed in the joy of victory. At the same time, because the promotion of is not strong enough for , its influence in China is still lacking. In addition, has experienced many acquisitions of , which makes it a little overwhelmed, and Wuling's development has also begun to show a downward trend. Today, Wuling wine is still one of the food wines that many people drink in the local area, but after leaving the local area, its development is somewhat unsatisfactory, which is truly a pity!
Looking around the country, there are many people who have similar experiences to Wuling wine. They all have good qualities, but they gradually lose their "fighting spirit" in the changes in the market, and eventually become victims of the times and become a "poor wine".
For example, Quanxing Daqu . The Quanxing Daqu in the last century has truly become a household name. It was rated as "Chinese Famous Wine" in the second national review party. After that, this honor was also won by it for many consecutive sessions. At the same time, due to its low price, it has always been a good reputation among the drinkers. At that time, it was a win of fame and fortune.
However, with the change of market trend, in order to seize the high-end market, wineries launched "Shuijingfang " , and Shuijingfang quickly "stands to a firm foothold" in the high-end market with its strong strength.
The emergence of Shuijingfang also had a huge impact on the development of Quanxing Daqu. As the winery developed Shuijingfang and neglected to take care of Quanxing Daqu , Quanxing Daqu quickly declined, and eventually became a "poor wine" that only locals drank.
Next is Handong Master Wine . This wine is produced in Guizhou. In the environment of sauce wine, its brewer, Zeng Chuanzheng, the direct disciple of the father of sauce wine, has been working diligently in brewing wine, and finally made it stand out of the siege and appear in the public's sight.
In its body, perfectly presents the characteristics of sauce wine. It smells clean and full of sauce, and it tastes mellow and sweet, and it is not spicy at all. Drinkers who have drunk praise it.
But unfortunately, Zeng Lao has paid attention to the quality of wine for many years and ignored publicity, which has led to it not having an advantage in this era of overwhelming advertising. It soon began to decline under the impact, which is a bit regrettable.