What is the best liquor sold on the market?
asked me to say that must be Erguotou , not Maotai, Wuliangye .
does not have overwhelming advertising, nor does it have various Internet celebrities to sell goods live. It has benefited the people deeply based on its affordable prices and excellent wine quality. It is affectionately called " Domestic Product Light " by wine friends.
However, after all, Hongxing and Niulanshan are two giants in Erguotou, but the market response is very different. Both are Erguotou wine. Why is the difference between so big
After the author asked an expert around me, the expert said that although the gap between Hongxing and Niulan is large, fortunately, each has its own strengths. This is the foundation of its foothold. Let's take a look.
First look at Red Star Erguotou :
① Traditional Erguotou
In Erguotou circle, although there is no distinction between different brands, it also pays attention to one coming first and then coming.
Hongxing Erguotou was born in in 1949. It is the first winery to register "Erguotou" as a trademark. For many years, it has adhered to the concept of the older generation. In order to allow more people to drink affordable wine, the price has rarely increased. After
, he directly gave up the trademark rights of "Erguotou" and allowed many wineries to share the Erguotou trademark. This is why many brands such as Kyoto, Huadu, Beijing Qianmenlou, Niulanshan were found.
② In the hearts of old Beijingers, their status is comparable to bean juice
bean juice is a very magical existence. Old Beijingers want to serve a bowl every day, while outsiders can't help but fuck just by smelling the smell, and the taste after drinking it is hard to describe.
Similarly, as long as old Beijingers drink Erguotou, they must buy Hongxing. Authentic Erguotou has a refreshing taste and a strong . After drinking a glass of wine, they can really choke out tears. After
, in order to adapt to the taste of young people, the winery also launched blue bottle Erguotou , which has a softer texture.
Let’s take a look at Niulanshan Erguotou :
① Follow the policy, new craft liquor came into being
In the 1960s, the country was in short supply of grain. In order to respond to the national call for , Niulanshan winery switched to the new technology to produce liquor. Compared with traditional Erguotou, this kind of liquor was more food-saving.
The so-called new craft liquor is actually a liquor made of alcohol, essence, and water . Although the taste is not as good as grain liquor, in that era, it was very good to drink wine, and no one disliked it as fragrant liquor.
② A good marketing expert, industry model
Niulanshan wine is alcoholic wine, but its fully meets the production standard , and the content of various additives is also below the national standard line. It can be said to be a model in the industry. It is many times better than those inferior grain wines.
In addition, Niulanshan Winery's marketing strategy is also very successful. In recent years, it has occupied nearly half of the Erguotou market. Not only has the fragrance Erguotou, but it has also launched the strong fragrance Erguotou .
Generally speaking, Niulanshan is better than Hongxing in conformity with the trend of the times. In fact, there are far more than this winery like Red Star Erguotou that does not understand publicity, and there are many on the market.
This is because the older generation of wine brewers often regard the quality of wine as more important. They believe that the aroma of wine is not afraid of deep alleys, but the era is changing now, and it is difficult to stand out if it is not promoted.
Even the same is true for , Jun Zhongyuan Private Liquor in Guizhou. It is obviously a traditional high-quality Kunsha wine, but because of its little publicity, it is often regarded as a bad wine by foreign wine lovers. It is a pity!
But all drinkers who have drunk it know that this wine was brewed by Zeng Chuanzheng, a disciple of Mr. Li Xingfa, a former deputy director of Moutai. The raw materials and craftsmanship used are the same as those of Moutai liquor. The quality of the of the wine is above the premium standard .
uses mature red tassel sorghum on the local mountain as raw material. This sorghum has a high tannin content. After brewing it into wine according to the traditional 12987 process, it cannot be bottled and left the factory directly, and it will have to be stored for at least 6 years.
During the long-term aging process, the wine produced is richer in aroma and harmful substances are fully evaporated. What is left is the essence of grain. It tastes and the sauce flavor is prominent, smooth and mellow . It doesn’t make you dry after drinking it. It doesn’t make you feel dry after drinking it.
is written at the end. For the author, the two are actually not comparable, because they have their own strengths and different market positionings. There is no need to generalize them. Which wine do you think is the best to drink? Welcome to add.
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