Nanxiang Xiaolong launches a new product: the first high-end series launched, the appearance looks like ink painting

This morning, 2021 Shanghai Nanxian Xiaocang Culture Exhibition kicked off with the theme of "Cage Fragrance Centennial Continuing the Original Heart, Passing on the Fire and Composing the Chinese Chapter" as the theme. A new small cage. This year’s Xiaolong Culture Exhibition will run for one month and will launch 4 themed activity weeks, “Cultural Inheritance”, “Animation Imagination”, “Intangible Cultural Heritage Parade”, “Tasting·Art and Culture,” and a total of 18 activities, which will be fully demonstrated through the combination of online and offline. Nanxiang Xiaolong has a deep cultural heritage.

2021 Shanghai Nanxiang Xiaolong Steamed Buns New Product Release

This morning, _span43span_span 4span will be on the official Shanghai cultural exhibition in 2021. Nanxiang Old Street Tanyuan opened.

On-site, the new product of Shanghai Nanxiang Xiaolong Steamed Bun will be released in 2021. The three new products are scallop meat dumplings, abalone meat dumplings and black truffle meat dumplings. This is also the first high-end series of dumplings launched by Nanxiang .

In order to make the taste of meat, bacteria and seafood a perfect fusion,Li Jiangang, the sixth generation inheritor of Nanxiang Xiaolong Mantou making skills, and the Xiaolong masters kept trying and improving, and finally formed a unique set of matching ratios. Ms. Huang, who lives in Nanxiang, usually likes to eat traditional meat dumplings. When she finished tasting the black truffle meat dumplings today, she immediately "changed her heart": "Just bite it down and the juice will overflow immediately. This kind of taste is particularly rich, as if it'explodes' between the lips and teeth. It is very unique."

The new small cages are also quite exquisite in appearance, showing blue and white, blue and white, black and white respectively. These colors are like ink paintings. "Nanxiang Xiaolong is a representative of Chinese food culture. In addition to being as perfect as possible in terms of taste, we also try to better fit traditional culture in appearance, using the ink texture of Chinese painting to better Show the historical and cultural heritage of Xiaolong." said Li Jian steel.

According to reports, the new series of small cages will be on sale at the Guyiyuan restaurant during the National Day.

Blind box out of small cages, a cultural exhibition for all people

It’s not enough to eat alone. Today, the organizers have set up a lot of interactive sessions in Nanxiang Old Street. In the Xiaolong Blind Box Parent-Child Fun Zone, citizens only need to take a photo related to the event, post a certain amount of likes in the circle of friends, and then randomly select blind boxes in front of the installation of the image of "Bao Xia Xie".

Mr. Yao, who specially came from Jing’an District to participate in the Xiaolong Culture Exhibition, was lucky today.The first time I touched the Jiading cultural IP "Cute Baby Bear" style keychain, "Young people like blind boxes very much. We are getting older, and we are catching up with the fashion today. The one we just won is the Jiading characteristic text. It is very commemorative."

In addition to the cute baby bear, the blind box also contains a small cage tasting coupon, a "bao Xia Xia" hand companion and so on.

If you are tired from playing, you can slow down and "encounter" a music festival in the old street. "Today we also have the Guofeng Animation Music Festival, and the Nanxiang Xiaolong Knowledge Contest is also launched online, which is suitable for citizens of all ages to participate." The organizer introduced.

"There are activities every week" The most abundant activities so far

This year marks the 150th anniversary of Nanxiang Xiaolong Steamed Buns and the 15th anniversary of "Shanghai Nanxiang Xiaolong Culture Exhibition".

Due to the prevention and control of the epidemic, the "Thousands of Tables and Ten Thousands of Small Cage Banquet" and other crowd-intensive activities have been suspended, but the organizer said that compared with previous years, this year's Nanxiang Xiaolong Culture Exhibition will be so far The most abundant event so far.

cultural exhibition for the first time in the form of "theme week", launched "cultural heritage", "animation imagination" and "intangible cultural heritage parade" and other four theme activity weeks, a total of 18 activities.

2021 Shanghai Nanxiang Xiaolong Cultural and Creative Competition, Nanxiang Xiaolong Cultural Forum, "Cage Fragrant Hundred Years" Xiaolong Cultural Exhibition and other activities,The cultural heritage of the century-old cage incense will be fully displayed; activities such as the show of classical dolls and Chinese costumes and the display of animation, cultural and creative products will allow Nanxiang Xiaolong to derive more cultural and tourism space; the brand project "The 15th Nanxiang Opera and Quyi Temple Fair "And the "Fourth Nanxiang Xiaocang Skills Competition", which is often held frequently and the grand occasion is still the same; It brings together the charm of red culture, haipai culture and Jiangnan culture, showing the cultural perspective of Xiaolong Culture Exhibition in all aspects, multiple dimensions and big vision.

It is worth mentioning that during this year’s Nanxiang Xiaolong Culture Exhibition, the "Nanxiang Xiaolong Steamed Buns" designed by Shanghai Post and Shanghai Animation Industry Association will also be released. Personalized stamp commemorative album for the 150th anniversary of its publication. The commemorative album not only contains 6 personalized stamps, but also includes a map of the Nanxiang Old Street scenic spot. With the commemorative album, citizens can visit the check-in spots for free.

For Nanxiang, Nanxiang Xiaolong is a fulcrum, leveraging the cultural heritage of this famous Chinese historical and cultural town with a history of more than 1,500 years. "Nanxiang will start from Xiaolong Culture, deeply dig into the historical context, transform cultural resource advantages into economic and social development advantages, and achieve economic and cultural "double harvest"." said Zhang Dan, president of Nanxiang Xiaolong Association in Jiading District.

At present, Nanxiang Town is re-planning the ancient town through a third-party professional organization to deepen the Nanxiang Twin Towers, White Crane Nanxiang Temple 4span4span ) Based on the cultural elements that others do not own, the introduction of time-honored brands, boutique homestays and other business formats, so that the ancient town is truly "stuffing, soup, and flavorful" like Nanxiang Xiaolong.

District Committee Member and Minister of Propaganda Department Gu Huiwen attended the opening event.

Source: Shanghai Jiading

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