Since ancient times, there has been a dilemma between rise and fall. This is an unchanging truth, and liquor is no exception.
Although the development of liquor has become rapid in recent years, careful drinkers have discovered that although liquor has developed rapidly, its rise and fall have been constantly changing. The liquor that was very popular one second ago has Soon after, his original position was replaced by another wine. This is the current situation of the liquor market.
However, despite the rapid rise and fall of the liquor market, there are a few liquors that are not affected much. These liquors are of excellent quality and each one creates a new flavor. Many wine lovers The quality of these wines can be said to be full of praise. They were even selected at the first national wine evaluation conference and became the "Four Famous Wines" in the eyes of wine drinkers. These "Four Famous Wines" "It is mainly divided into Moutai, Xifeng Wine , Fenjiu , Luzhou Laojiao and many other wines.
What is strange is that each of the "Four Famous Wines" is considered outstanding and has been successfully launched on the market. However, Xifeng Wine, the first of the Four Famous Wines, becomes less and less inferior to the other three as it gets mixed up, and is even regarded as inferior to some wines. A friend said it was Fallen Wine. Why is that? Is it because the quality of Xifeng Wine is not good?
This is obviously impossible. As the founder of Fengxiang , Xifeng Wine is very powerful. When it was popular, many wines on the liquor market were just like spring bamboo shoots, just emerging, so this wine once occupied the top spot. Ranked first among the four famous wines in our country, why has it declined now? Dear wine friends, please listen to me and see if I am right.
▶The highlight moment of Xifeng Liquor - the "King of Liquor" in the Northwest
When Xifeng Liquor created the Feng-flavor type, although the liquor market had begun to develop, the scale was not very large, and there were not many other flavors. , even the earliest light-flavor liquor was just an ordinary liquor on the liquor market at that time. The strong-flavor liquor and liquor were not very popular yet. As for the sauce-flavor liquor and liquor, although they exist, they are far from as mature as they are now. , so the Feng-flavor type at that time naturally captured most of the liquor market in one fell swoop and became the image of good liquor in the minds of many people.
Xifeng Liquor at that time was popular all over the country, and everyone had a bottle. Of course, the most popular one was in the northwest region. People living in the northwest region had a much greater demand for liquor than people in any other place, and Xifeng Liquor was popular in The northwest region has great prestige, so wine drinkers in the northwest region at that time loved this wine. Many people said that this wine was the "king of wine" in the northwest region.
The reason why Xifeng Wine is so popular is actually largely related to its brewing process. The brewing of this wine was discovered accidentally. The fermentation of Xifeng Wine can be completed even if the tank of Xifeng Wine is broken. There will be some mixed flavors in the finished wine.
In terms of brewing, in order to save costs, we simply used different tanks and broke the adjacent tanks to form a rectangular mud cellar. Later, due to various problems, we directly destroyed the cellar and re-concentrated another cellar for brewing, so that He eventually became what is now Xifengjiu.
The taste of Xifeng wine has always been very good, no worse than Fenjiu at that time.
▶The fall of Xifeng Wine - there are many OEM wines, no innovation, and poor management.
Among the many famous wines in our country, which wine is the most regrettable? Needless to say, it must be Xifeng wine. In the eyes of many people, this wine has a good set of cards, but this one is a good one. The cards were played badly.
Don’t look at it, Xifeng wine is very popular. However, this wine did not have its own base wine . You must know that the base wine is the most important thing in a wine. If you are not careful, the quality of this wine will deteriorate. Deviation occurs. For wine, any deviation is fatal. It is also because the quality of the wine is different. At first, many wine drinkers held prejudices against this wine, saying that the quality of the wine was not as good as before. In the end, many wine drinkers were skeptical about this wine. The trust in wine has plummeted.
Later, the liquor market developed faster and faster. Xifeng Wine launched private label wine, but its management and publicity were not timely. It was hit hard again. It is a pity that Xifeng Wine missed the golden time again, and it can be seen at the same time. , wine quality, and the importance of publicity.
In the liquor market, there are many types like Xifeng Liquor, such as Henan's Zhanggong Liquor, Baofeng Liquor, Shuijingfang Liquor and many other liquors. The same is true for Kweichow Moutai, which is known as the "Kingdom of Maotai Fragrance". There are also such wines in this town, such as Yuande imitation Taiwan wine , a Daqu Kunsha wine (superior grade) that was delayed by publicity.
The brewing process of this wine and the raw materials used are the same as Feitian Moutai. At the same time, the address of this winery is located in the core production area of Maotai Town. The winery is only a few hundred meters away from Moutai. It can be said that it is Occupying a great natural advantage, this wine is brewed using the ancient 12987 process. It has gone through hundreds of technological procedures, more than a year of brewing, and seven to fifteen years of cellaring. As soon as the jar is opened, the sauce The fragrance gushes out, and the fragrance of sauce permeates the surroundings, and people can smell it even a few meters away.
The wine line of this wine is as thin as a hair. The hops are rich in the glass and not easy to disperse. After a sip, it is mellow and delicate, slightly sour, sweet and has a strong sensation of salivation, no matter how much you drink. It affects normal work the next day.
In recent years, both Yuantai Liquor and Xifeng Liquor have been making major strategic adjustments.
As the saying goes, "If you know your mistakes and can correct them, they are all good wines."
I believe that is destined to Fangtai Wine . As long as it does less publicity and opens the market a little, it will make further progress. As long as Xifeng Wine corrects its mistakes and controls the wine quality well, I believe it will not be long before returning to the top is just a matter of time.
As long as wines like Zhang Gong Wine, Baofeng Wine, and Shuijingfang make slight strategic adjustments, it will only be a matter of time before they return to their peak.
The above is my personal opinion. I wonder if you have any other ideas? You are welcome to leave a message and communicate in the comment area!
