Once the "Youth Attractive Drinks List" was launched, it attracted attention in the industry. Many of my friends are also curious about the reasons why each wine product is on the list. When we announce the overall list, we also display the selection rules. Starting from this iss

"Young People's Attractive Drinks List" attracted attention in the industry as soon as it was launched. Many of my friends are also curious about the reasons why each wine product is on the list. When we announce the overall list, we also display the selection rules. Starting from this issue, "Liquid Value" will provide detailed interpretations of each award and awarded brands and products one by one.

Generally speaking, "Young People's Attractive Drinks List" starts from multiple dimensions such as products, marketing, channels, etc., to screen and focus on those brands and wine companies that have the potential to become "the choice of the new generation of consumers".

Based on the basic process of wine launch, we basically divide the inspection items into two major sections: product and marketing, and then continue to divide the evaluation items into detailed evaluation items to select newly launched alcohol products.

analyzed last time, the product design awards in the "product" section are equally important as the production and manufacturing links.

At this level, the construction of a number of new domestic wineries is gratifying. These include foreign liquor manufacturing companies, led by a batch of domestic whiskey factories newly invested and built around 2020, as well as new explorations of traditional categories through innovative past processes, which have given existing products a more embracing look. The new attitude of the younger generation of consumers.

At a time when “consumption upgrading” is in sharp decline, “production upgrading” has allowed everyone to see a new look at alcohol.

Laizhou Distillery · Single Barrel Barrel Series

A domestic whiskey brand invested and founded by Yum Group , which has launched Rio pre-mixed wines. Planning began in 2016, which lasted 5 years, and was officially launched in May 2021. So far It is still the largest whiskey factory in China.

Laizhou Distillery not only introduced McMillan, a long-established British copper still manufacturing company, to hand-build pot stills, but also cooperated with Italian Frilli equipment manufacturing company to establish a complete column distillation system, which can reach up to 334 times. Number of consecutive distillations. Laizhou Distillery is the first factory in China that has both pot and column stills, which is also conducive to the production of wines with more complex flavors.

In February this year, Laizhou has launched a 500-barrel whiskey barrel packaging plan. As for the expected quality of domestic whiskey, we still have to look forward to the aging level.

Kaishan · Qixian

is a new liquor brand that has stood out from the "blockade" of top liquors with its unique taste. The "quiet aroma" liquor exclusively developed by Kaishan has changed people's past impression of the old, spicy and heavy taste of liquor. It also has the taste of crystal grape , which opens up the imagination of combining the flavor of liquor with daily or low-alcohol liquor styles.

From the production side, the starting raw material is silk seedling rice , which is ground with 20% polished rice to remove the outer protein and mineral layers and have a higher starch content to ensure a clearer wine body and reduce unpleasant odors. .

97 Nano-ceramic filtration makes the flavor purer. As a result, the overall taste performance is slimmer than that of traditional liquor, and the original flavor of Shenshi is better preserved when served with food.

Jiang Xiaobai · Master Cha plum wine

The high-end version of Umemi launched this year uses plum wine superimposed with Chinese tea, and based on the original selection of brewing materials, a "production upgrade" was carried out.

Master Camellia Plum Wine uses the " Bama Tea Garden" in Anxi, Fujian, traces its origin, combines traditional Chinese tea and wine, and relies on this product to hit the high-end market. In terms of technology, the cold brew tea soup technology is similar to cold brew coffee . The oolong tea soup in this craft plum wine needs to go through 14 processes for full low-temperature extraction, which can make the aroma of the tea better. It is retained, making the product rich in taste.