Midsummer has arrived, and the heat is overwhelming. This summer, in addition to the 40℃ high temperature for days, the most memorable thing for you may be that ice cream that shocked your jaw.
Recently, there was a very interesting joke on the Internet, called "Don't take ice cream that you don't recognize easily, you will become unlucky." It makes people start to think: How can a mediocre ice cream make such a big splash?
Source: iiMedia Consulting
Looking back ten years ago, the little puddings, green good mood, green tongue and crushed ice that we often ate cost no more than two yuan each. At that time, the ice cream ceiling in our minds was just that. With and Qiaolezi costing five yuan each, you can buy the exclusive happiness of summer at a very low price.
Now, when I walk to the freezer of a convenience store, these cheap ice creams are gone. Instead, they are expensive ice creams such as Menglong , Zhong Xuegao , Baxi , and Madier, among which the most expensive ones are The cheap ones cost 7 yuan each. Look at the Moutai ice cream that landed in Xi'an yesterday. The price is as high as 59 yuan a cup. The ice cream added with soy sauce, vinegar and rice wine launched by "veteran" cross-border player Hengshun Vinegar also sells for 18 yuan a piece. The "car" ice cream launched by Wuling Hongguang , a veteran domestic car brand, is also expensive. Expensive ice cream is now flooding supermarket freezers. People say that cheap ice cream is unavailable and high-priced ice cream is unaffordable. Netizens are also warning against the spying of "ice cream assassins".
Ice Cream Assassin: Synonymous with "sky-high price ice cream", it refers to ice cream that is hidden in the freezer and looks unattractive, but when you take it to pay, it will sting you with its price.
It is a relaxing and pleasant thing to have a cold ice cream in the hot summer, but now I always hesitate when I reach into the freezer, and I accidentally buy an ice cream worth twenty or thirty yuan. Can you "swallow it with tears in your eyes"? What is the reason that drives up the price of ice cream?
First of all, the increase in raw material prices has driven up the price of ice cream. iiMedia Consulting data shows that from 2008 to 2020, the cost and price of raw materials such as milk and whipped cream increased by about 80%. In order to be more competitive, some brands may choose more expensive raw materials to improve the quality of ice cream, or cater to consumers' current pursuit of healthy snacks and make a fuss about the ingredients of ice cream, thereby increasing the price of ice cream. Stay high.
Secondly, ice cream brands cannot escape publicity. There are many ways to do it, such as online marketing, Internet celebrity promotion, and celebrity endorsements. Zhong Xuegao, who is well-known among expensive ice creams, does not even use elevators to advertise. Don't let it go. Although the brand said in an interview that most of the reasons for the increase in ice cream prices are, discerning consumers still know exactly where the money is spent.
Source: iiMedia Consulting
Finally, this is also a relatively obscure point. People who sell ice cream prefer expensive ice cream. Take medicines as an example. There are dozens of times the difference between the production cost and the final retail price of medicines. By analogy, when it comes to ice cream, dealers, logistics parties, and store owners all want to get a share of it. The increase in the selling price of ice cream will bring about an increase in profits, which will cause them to prefer selling expensive ice cream.
Although today's ice cream market has been "run rampant" by expensive ice cream, it has to be said that affordable ice cream is the real urgent need product. For the largest number of consumers, high quality and low price is the ultimate destination.
data and pictures are all from iiMedia Consulting
Author: Curly Mountain Ghost
Art Design: Li Moli
