On April 19, the 7th China Wine Capital (Suqian) Guyu Forum hosted by the People's Government of Suqian City and China Wine Industry Association and undertaken by Sujiu Group (Yanghe), guests and experts from various industries spoke together Famous wines in the heart, narrate the future of famous wines.
It is reported that every Guyu Forum closely follows the main theme of the development of the times and the new direction of the liquor industry. Not only that, but the Guyu Forum has also become an important cultural IP in the wine capital of Suqian. This year is the first year of the "14th Five-Year Plan". The sub-forum is of special significance.
According to Song Shuyu, chairman of the China Liquor Industry Association, ecology is equally important to the wine industry. On the side of Jiudu, the green water and green mountains are the largest Jinshan Yinshan, which is also the place where the most important "name" of the famous wine Shuanggou. Song Shuyu highly affirmed the ecological environment of the wine capital Suqian and the innate endowment of the famous wine Shuanggou. He believes that wetland is a scarce resource in the natural ecology, has an irreplaceable ecological function, and is a key factor that directly affects the natural ecology and micro-ecology of winemaking. . The wetland has given Shuanggou an unrepeatable natural environment for brewing. Shuanggou should fully tap its unique ecological advantages, construct the quality and value expression of famous wines, "set an ecological example and benchmark for the world wine industry, and let the world share the Shuanggou famous wines on the wetland." .
On the forum, Zhang Liandong, Chairman of Yanghe Co., Ltd. and Chairman of Shuanggou Wine Industry, delivered a keynote speech entitled "Famous Wines of the Times, Pioneers in the Future", sharing the key words of "Six New and Six Modernizations" on the development of the industry. Thinking. From Chengdu Chuntang’s “famous wine name” to the “Future Pioneer” of Guyu Forum, in Zhang Liandong’s talk, the cohesion of the famous wine Yanghe and Shuanggou is about to emerge, "double famous wine, double brand" The new development pattern of China is also on paper.
Zhang Liandong proposed that during the "14th Five-Year Plan" period, Yanghe shares will deeply grasp the trend of the "six new and six modernizations", give full play to the cohesive power of the famous wine Shuanggou and Yanghe, and take "the famous wine of the times" as the banner to fully create The new development pattern of "double famous wine, double brand", with the mission of "future pioneer", to achieve quality and brand continue to be at the forefront of the industry.
In the imagination of the future of famous wines, "intelligence" has become the most mentioned keyword. Zhang Liandong said that famous wines should embrace "new technology", develop and upgrade "intelligence", and become a leader in lighting up the new scene of smart manufacturing in the liquor industry.
Among them, in particular, "smart brewing" is used to enable new manufacturing and build a new pattern of smart brewing in liquor production; in particular, digitalization is used to enable new marketing to create a digitalization that can fully service distributor partners and meet the individual needs of consumers Ecosystem; especially digitally empowering new ecology, vigorously building an ecological cluster of the liquor industry chain, and promoting enterprises to maintain long-term industrial competitive advantages.
"Chinese famous wines not only need to innovate, but also to be good at innovation. They must break through the'homeland', send out new shoots, adapt to the times, and be the best of the times." Zhang Liandong said.
Zhang Liandong said that Chinese famous wines should create new value with new thinking, take the consumer experience as the guide, build a value system from a higher dimension, and promote the continuous advancement of value creation with "high value". Where is this "high value" concretely reflected? It is of high quality, high taste and high character. To be able to create a classic, but also become a "net celebrity."
Chinese liquor is the most representative "liquid symbol" of Chinese culture, and the most national spirit "scented business card", but it still has a long way to go on the road to internationalization. Zhang Liandong said that Chinese famous liquors should bear the responsibility of the international The important historical task of globalization is to firmly promote “dual strengthening” and “dual promotion”: “dual strengthening” is to strengthen the international thinking of brand building and strengthen the strategic awareness of openness and leadership; “dual promotion” is to promote cultural exchanges between China and foreign countries and promote the world’s Perceive and identify with Chinese culture, tell the story of Chinese liquor well, so that the world can better understand Chinese "essence". (Tang Yang, Zhao Yahui)
Source: Xinhuanet Jiangsu Channel
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