In late autumn, when you walk into Yantai Bosner Piano Manufacturing Co., Ltd., the rows of osmanthus potted plants placed in the yard exudes a sweet fragrance. Bach's sculptures are hidden among the golden leaves. This beautiful factory exudes a literary atmosphere everywhere.
"Dingdong-Dingdong-" In the piano making workshop, assembled vertical piano and grand piano are neatly arranged. The technical worker in a white coat leans over and concentrates on debugging the string sounds, and the pleasant piano sounds are coming one after another in the workshop. In the 19 years since the factory was established, tens of thousands of pianos with Bosner brand have set out from here and headed to the global market.
Inherited in the century-old quality
" Yantai -made" piano starts the road of innovation
Bosner piano originated from Germany. It has gone through 151 years of ups and downs since its birth in 1871. The rich heritage and outstanding quality make it continue to be famous in the international music industry and create a brilliant history.
In 2003, Yantai Bosner Piano Manufacturing Co., Ltd. bought out the original German Bosner trademark brand, technology and design, and set up a factory to produce it in the Hi-tech Zone, beginning the innovative development history of Bosner Piano "Made in Yantai".
In order to ensure the best sound quality, the piano factory has high environmental requirements. "The world-famous piano factories are almost within the latitude of 30° to 40° north latitude. Yantai is located at 37° north latitude, which happens to be in the gold production belt of the piano. In this regard, Bosner has unique advantages." Sun Qiang, president of Yantai Bosner Piano Manufacturing Co., Ltd., introduced that the sound source of the piano mainly comes from spruce in the Alps. To make the piano sound beautiful, the first thing to do is to ensure the permeability of the spruce wood is to ensure the right temperature and humidity in the production environment, and Yantai's temperature and humidity are particularly suitable for pianos. "The natural environment is good, which directly reduces the cost of producing high-quality pianos and is more environmentally friendly," said Sun Qiang.
reporter saw that the company's piano exhibition hall contains the same 24K gold grand piano as the Queen of the Netherlands, a 2.17-meter large professional performance-level grand piano , and more than 10 century-old pianos. In the glass cabinet booth, as well as the piano sales account, seal and other cultural relics at that time were also well preserved. Sun Qiang proudly told reporters, "Yantai Bosner has completely obtained the classic design, manufacturing technology and production technology of the original German factory, and has a large number of extremely important invisible technologies. The piano produced is wide in range, grand and thick in volume, and long-lasting sound, perfectly inheriting the sound quality characteristics of the German Bosner piano, which is round, soft and warm as a song."
company has always adhered to the factory construction concept of "moderate scale, high-quality and efficient", regards product quality as life, and constantly strengthens independent innovation. It has developed rapidly in just a few years since its establishment. It has been rated as a "strong company in China's musical instrument industry" and "Top 50 Chinese musical instrument industry" by China Musical Instrument Association for many years. Since 2007, Yantai Bosner Piano was the first in the national piano industry to be recognized as a 3A group product by the United States "Piano Works", a world-recognized authoritative professional publication, and has won this honor for many years.
won the Industrial Design Award
breaks the monopoly of the high-end professional playing piano market
Looking at home and abroad, Bosner Piano Company is one of the few piano manufacturers with independent design and R&D capabilities. The company has accumulated a team of experienced core technologies and craftsmen. It can not only design and manufacture vertical pianos and grand pianos suitable for the public, but also design and manufacture high-end large-scale professional performance-level grand pianos.
Not long ago, the GBT217 large-scale professional performance-level grand piano independently developed and manufactured by Yantai Bosner won the bronze medal in the Shandong Province " Governor Cup " Industrial Design Competition. "This is a professional performance-level grand piano used by pianists and piano masters in professional occasions such as concert halls and grand theaters. Its acoustic quality is unique, with thick and round mid-bass tones, long sustained sound, and transparent and pleasant treble." Gu Jun, technician of Yantai Bosner Piano Manufacturing Co., Ltd., introduced that its string striker system and other mechanical transmission are very sensitive, and the play feels comfortable, prioritized, and can do whatever you want, which can fully meet the needs of pianists to play at high difficulty.The research and development of
GBT217 large-scale professional performance-level grand piano has successfully broken the situation where the world's high-end professional performance-level piano market has been monopolized by the West for three hundred years, and has met the needs of piano masters for China's high-end professional performance-level piano.
"When playing, touching the keys feel good, and you can control the change of the sound force very freely. When your fingers run, you can produce the best performance effect." Ping Yuan, a famous young pianist in China, said that the sensitive touching keys and clear and transparent tone are the reasons why he has been choosing the Bosner piano for more than ten years.
"Piano Writing" authoritative expert and American Dr. Brandt Watkins once commented on Yantai Bosner Piano: "Pianists all hope to be proficient in repertoire of various styles, from the Bach Prelude to the Prokofiev Sonata, I have always felt that to give full play to the characteristics of these works and meet the needs of each style, two or more pianos are needed. So, I was very happy and surprised. I discovered that Bosner Piano, which satisfies the presentation of multiple styles through just one instrument, which is exactly what I have been looking for."
material selection process is extremely strict
products are sold to more than 40 countries and regions
piano is a typical "three-secret" product, with a highly intensive labor, capital and technology. To make a sophisticated piano, it requires at least 300 materials, more than 500 processes, and more than 10,000 parts.
"The production cycle of a grand piano takes at least half a year, and the vertical piano is at least four months. The wood materials used in different parts of the piano board are also different. The wood drying process only takes at least two to three years from the wood cutting down to drying as a board." Gu Jun introduced that according to the requirements of different piano models, the company insists on using high-quality materials on key components such as strings, cast iron, keyboard strut machine, hanging hammer, and piano keys, such as German Luzle strings, solid wood ebony keys, and Alps spruce soundboards. The almost harsh material selection makes the Bosner piano sound rich interpretation from extremely soft to extremely strong.
In addition to material selection, the design and processing technology of the piano sound source system are also important factors that determine the quality and tone of the piano. The Bosner piano sound source system not only inherits the classic German design and unique craftsmanship, but also has the "suspended soundboard" design, which is protected by the company's original technical patent, greatly enhancing the overall resonance effect of the piano soundboard vibration, reducing the attenuation of the sound wave impedance and sound power during the vibration of the soundboard, and can resonate freely and fully, so the tone is more full, thick and round.
Since 2004, Bosner piano has been sold in more than 40 countries and regions including China, Europe, the United States, Japan, etc., and has been well received by domestic and foreign market users. "In the early stage of the factory construction, almost all of our products were exported, and the foreign market share accounted for more than 90% of the total sales. With the rapid development of the domestic economy and the continuous expansion of the piano market, the company adjusted its strategy in a timely manner to expand the domestic market. At present, the domestic market share accounted for about 50%, which promoted the company's further development and growth." Sun Qiang said that relying on the R&D center and production base established in the Hi-Tech Zone, the company has formed a global strategic layout rooted in Yantai, covering China, and going to the world. It not only has general agents and distributors in hundreds of large and medium-sized cities across the country, but also established a wide international sales network system.
In the future, the company will uphold the goal of "high efficiency of economy and society, high-end quality of enterprises and products", constantly explore and innovate, forge ahead, create first-class high-end products, create first-class high-end enterprises, and make the "Yantai-made" Bosner piano more brilliant!
YMG All-Media Reporter Xin Zhaohong Wang Hongwei Photography Report
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