China News Service, Shanghai News, May 6th (Wang Ji) During the "May 1st" holiday, Oriental Pearl New Media Co., Ltd. (hereinafter referred to as "Oriental Pearl New Media") has received more than 300,000 passengers in total, and its operating income is relatively high. In the same period in 2020, the growth rate was over 311%, which was an increase of over 21% compared with 2019. Relying on well-known landmarks including the Oriental Pearl TV Tower, it provides diversified services including sightseeing tours, catering, hotels, performing arts, cultural and sports entertainment, and Pujiang tours; Oriental Shopping , B+ Mall fully invested in the second "May 5th Shopping Festival" with large TV screens and small mobile screens "two-wheel drive". From the 1st to the 5th, Oriental Shopping achieved a total order volume of over 110 million, and the total sales and sales of B+ Mall The number of pieces increased by more than 100%.
The total revenue of well-known landmarks has increased exponentially.
Oriental Pearl New Media owns many well-known landmarks in Shanghai, such as the Oriental Pearl TV Tower, Shanghai International Convention Center (Oriental Riverside Hotel), and Oriental Green Boat. Become a popular leisure and entertainment place during the May Day holiday. Among them, the Oriental Pearl TV Tower, as the living room of Shanghai city, the 259-meter transparent suspended sightseeing gallery, the Pearl Life Aesthetics Hall, the No. 9 Karting Experience Center, and the Oriental Pearl Pujiang Tour are widely welcomed by tourists during the holidays. The "Shopping Festival" series of events in Pudong and the "Hema Market Garden Party" have also detonated the popularity of urban entertainment consumption. From May 1st to 5th, the Oriental Pearl Tower received more than 116,000 tourists, nearly six times the number in 2020. Operating income hit a record high, up 520% from 2020 and nearly 14% from 2019 before the pandemic.
As a popular leisure resort hotel in Lujiazui CBD, Shanghai International Convention Center (Oriental Riverside Hotel) is closely linked with the surrounding Internet celebrity attractions during the holidays to create a one-click tourist resort that integrates accommodation, food, travel and shopping.From the 1st to the 5th, the average room occupancy rate of the International Conference Center (Oriental Riverside Hotel) exceeded 92%, and the total operating income increased by more than 900% compared with 2020 and more than 60% compared with 2019.
is located in the historic and legendary Qizhongtian Hotel on Nanjing Road, Shanghai. It is also favored by tourists due to its special activities in hotels and restaurants, as well as its unique digital currency payment experience. From May 1st to 5th, the average room occupancy rate of Qizhongtian Hotel reached 84.5%, and the operating income increased by more than 355% compared with 2020.
Mercedes-Benz Cultural Center, a landmark of urban cultural trends, successfully held the "R1SE Farewell Limited Concert" on May 2 and 3. This is the first indoor 10,000-seat concert in China under the normal control of the new crown epidemic. The commercial performance of public ticket sales attracted more than 20,000 people to watch live. In addition, all-star skating, rock dance and rock climbing, flight simulation, Rixian leather goods production, archery bars and other entertainment businesses bring tourists a rich and diverse leisure experience. From May 1st to 5th, the cumulative number of people in the Mercedes-Benz Cultural Center exceeded 73,000, an increase of more than 4 times compared with the same period in 2020. Commercial and event revenue increased by nearly 160% compared with the same period in 2019.
The calorific value of tourism around the city is also high. During May 1st, the Shanghai Strawberry Music Festival and the Oriental Green Boat Camping Festival will be held in the Oriental Green Boat. Experience spots such as horse-drawn carriages are very popular. From May 1st to 5th, Oriental Lvzhou received more than 100,000 tourists, an increase of 47% over the same period in 2019. Oriental Lvzhou Hotel, Oriental Lvzhou Hotel, and Oriental Lvzhou Resort ushered in a small peak in passenger flow, and the average occupancy rate of rooms all exceeded 75%, which has increased to varying degrees compared with 2019 and 2020. Overall revenue increased by more than 25% compared to the same period in 2019.
"May 5th Shopping Festival" boosts video shopping holiday orders exceed 100 million
For many consumers, the second "May 5th Shopping Festival" is undoubtedly the highlight of this "May 1st".Oriental Shopping and BesTV are an important cooperation platform. The "two-wheel drive" of large TV screens and small mobile screens provides users across the country with a rich shopping and interactive experience, and high-quality products such as Guochao time-honored brands, local restaurants, surrounding tourism and new energy vehicles. Commodity sales achieved explosive growth.
Oriental Shopping takes advantage of the professional advantages in product development, quality control, after-sales service and other links to bring a series of high-quality popular new products to consumers. At the same time, for travel in May, it carefully launched the Yangtze River Delta and Shanghai "Five New Cities" A series of travel sections, customize delicious and fun one-stop surrounding tour packages for customers. Blockbuster TV joined hands with well-known brands to detonate the 55 Hi shopping carnival. From the 1st to the 5th, the total order volume of Oriental Shopping exceeded 110 million yuan, and the total sales and sales of BesTV TV B+ Mall both increased by more than 100%.
During the May 1st period, TV and mobile broadcasting platforms such as BesTV IPTV, OTT, Oriental Cable TV, BesTV TV APP and other broadcasting platforms increased content update and arrangement, creating a colorful audio-visual feast for more than 200 million users across the country. From the 1st to the 5th, the total number of visits to BesTV and OTT reached 1.59 billion, and the total viewing time was nearly 290 million hours. The total number of visitors during the May Day holiday increased by more than 9% compared with the week before the festival, and the total number of visits increased by 25.9%; Oriental Cable The average daily number of users who turned on the TV increased by more than 2% compared with the week before the festival; the total broadcast volume of Blockbuster TV increased by nearly 100% compared with the Qingming Festival, and a number of content stickiness indicators hit new highs.
TV big screen, BesTV IPTV, OTT plan to launch "Salute to Workers Series" "May 1st Holiday Special Plan" and other topics, covering movies, TV series, documentary, children, entertainment and other products, the most popular content Including "Detective Chinatown 3", which won a box office of 4.5 billion, the fantasy adventure film "Assassination of Novelist", the national comic blockbuster "Nezha Rebirth", and the documentaries "Millennium Intangible Cultural Heritage" and "Fingertips" showing superb craftsmanship and craftsmanship "Inheritance from the Internet", "Hundred Years of Ingenuity", "China Time-honored Brand", and the popular parent-child preschool education IP "Eyeeeeee" that stimulates growth potential. In terms of
cable TV, the Wenguang interactive on-demand platform has launched a series of rich plays, such as the emotional drama "Dongsi Pailoudong", the war drama "Dangerous Love in a Troubled Times", the Thai drama "Devil Creditor" and "The Face of an Angel", etc. There are children's favorite "Zheng Yuanjie Classic! "Animation World Adventure", "Shukbeta", "Pipiru", "The Cube Building" and other classic big simulcasts, and broadcast "The Bullet Hustler 2", "Detective Chinatown" and "Red Fox Scholar" on the 4K Ultra HD Laughter Theater Channel And other popular blockbusters, fully meet the viewing needs of audiences of all ages.
On the mobile side, BesTV launched the special topic "Salute! The Great Workers", and high-quality documentaries such as "Patrol Site Records", "Shanghai Craftsmen" and "I and the Forbidden City Cultural Relics" focus on ordinary workers; "Golden School" and "Smartphone Training" Camp", "Good Skills in Life", "New Fashion in Patterns", "The First Clinic" and other popular courses are continuously broadcast, providing practical skills such as transportation, food, and mobile payment for the elderly during the holidays. At the same time, we continued to increase the integration with Dragon TV and broadcast popular variety show features and exclusive highlights such as "The Seventh Season of Extreme Challenge" and "Golden Melody Youth", so that the platform's user acquisition and retention remained stable during the holidays. higher level. (End)
editor: Wang Ji
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