Author丨Liu Ningxin
Edit丨Yu Changhuan
htmlOn October 15, the 132nd Canton Fair officially opened online, 8 sections and 50 exhibition areas opened online entrances, and the three modules of new product release, exhibitor online display, and virtual exhibition hall were also launched to enrich content.Southern Finance All-Media reporter learned that was exhibited online at this Canton Fair, with more than 35,000 domestic and foreign companies uploading more than 3.06 million exhibits, and the number of exhibits hit a record high. Among them, there were 34,744 companies participating in the export exhibition, an increase of about 40% over the previous session.
Although this Canton Fair is held online, its popularity remains unabated. At the same time, starting from this Canton Fair, the service time of each Canton Fair has been extended from 10 days to 5 months. Except for the 10-day service time of the exhibitor connection and appointment negotiation functions, other functions are continuously open.
At the opening ceremony, Minister of Commerce Wang Wentao pointed out that China insists on coordinating epidemic prevention and control and economic and social development, has introduced a series of policies and measures to stabilize foreign trade, and has developed stable and healthy foreign trade, making important contributions to the stability and smooth flow of the global industrial chain and supply chain. The Ministry of Commerce will further focus on policy implementation, ensure stable production and smooth logistics in the foreign trade field, vigorously develop new business forms and models such as cross-border e-commerce and overseas warehouses, give full play to the platform role of important exhibitions such as the Canton Fair, and promote trade innovation and development.
Online exhibition consumption and domestic sales elements increased
html At 8:58 am on the 115th, on the exhibitor's online display page, Guangzhou Gaoen Machinery Technology Co., Ltd. officially started the first live broadcast of the company. The display staff introduced Gaoen automatic and efficient cooling oven in enterprise exhibition hall . As early as the end of September, the company's general manager Huo Liyi updated the content on his Moments to warm up the company's participation in the exhibition online. When the Southern Finance All-Media reporter contacted the company for an interview, the other party was busy negotiating and connecting with the exhibitors.In 2020, the 127th Canton Fair was held online for the first time, boldly integrating cutting-edge information technology innovation exhibition model and opening up a new path. Since then, the 128th and 129th Canton Fairs were held online, the 130th Canton Fair adopted the online and offline integrated exhibition model, and the 131st and 132nd Canton Fairs returned to the online exhibition. Nowadays, companies participating in the Canton Fair are familiar with online promotion, live broadcast connections, and online negotiations, and hope to gain real orders for companies through this exhibition.
At this Canton Fair, companies uploaded exhibits enthusiastically. A reporter from Southern Finance and Economics All Media learned that the upload of exhibitors' exhibit information was launched on September 15. As of now, more than 3.06 million exhibits have been uploaded, setting a record high. Among them, there are more than 130,000 smart products, more than 500,000 green and low-carbon exhibits, and more than 260,000 products with independent intellectual property rights.
html At 5:30 pm on the 115th, a reporter from Southern Finance and Economics All Media opened the online connection hall of the official website of the Canton Fair. The live broadcast connections of 1,407 companies have been completed. Buyers can quickly select the live broadcast room of the intended company from the playback interface to watch it. At the same time, there are 969 companies currently connecting live broadcasts during this period, and there are hundreds of live broadcast display rooms that can be booked on that day, and more than 64 live broadcasts between 11 and 12 pm, truly realizing the "24-hour exhibition".It is worth noting that the online exhibition allows exhibitors and enterprises to pay more attention to organizing live broadcast units from the perspective of buyers and consumers. For example, Zhuhai Gree Electric Co., Ltd. 's online display is no longer divided into categories such as refrigerators and air conditioners. Instead, from the perspective of consumers, the online display of different sessions is named "Kitchen Small Appliances to Enhance Happiness", "'Workers' Office Goods" and "Home Goods Recommendations".
In the online live broadcast of "Kitchen Small Appliances that Enhance Happiness" online, the introduction staff introduced various new small appliances in the company's exhibition hall, such as air fryer , sugar-free rice cooker and desktop dishwasher, and introduced product features from consumers' daily life processes of cooking, cooking and washing dishes in the kitchen.
In the automobile exhibition area, a reporter from Southern Finance and Economics All Media found that many auto parts manufacturers have added the label "domestic sales" on the product display page. For example, on the online display page of Guangzhou Northern Mechanical and Electrical Development Co., Ltd., all 73 automotive exhaust pipe products are domestically sold products.
In fact, at the 128th Canton Fair, the organizers of the conference added a new "domestic sales" tag to promote the development of "dual circulation". At that time, Guangdong-Hong Kong-Macao Greater Bay Area was used as a pilot to build a bridge for enterprises to open up the domestic sales market, help enterprises "walking on two legs" and improve their risk resistance.
This year's Canton Fair is themed "Unicom Domestic and International Dual Circulation ", and also focuses on helping enterprises open up the domestic sales market. Nowadays, more and more enterprises are coordinating domestic and foreign resources, stabilizing the industrial chain and supply chain, giving full play to the role of enterprises in the international circulation link, and improving the resilience of the domestic supply chain.
Seize the opportunities of RCEP and continue to open at a high level
This year's Canton Fair will also hold 10 conferences and forums for six major topics including international economic and trade, digital empowerment, risk prevention and control, trade services, green development, and R&D innovation. On the afternoon of the 15th, the first forum on the international economic and trade special topic, " new trends in international trade, new opportunities in regional cooperation, new opportunities in ", was held online.
Deputy Director of the Peking University Affairs Committee, Dean of the founding college of Peking University HSBC Business School, and former Vice President of Peking University Haiwen analyzed the current new trends in international trade and the trade opportunities and challenges facing China. "In the past decade, Asia and Europe have experienced a continuous trade surplus, but the Americas and Africa have experienced a continuous trade deficit. Among them, Asia has the highest trade growth rate, with an average annual growth of 3%. In the past 1 In 0 years, China is still the most important 'engine' of trade growth in the world, and Asia is the most important market for China's foreign trade. At the same time, among the products currently exported by China, the international competitiveness of technology-intensive products has been continuously improved. "
Haiwen combined with China's 10 years of export data analysis, in the past 10 years, China's medium-tech-intensive products, such as mechanics and standardized electrical and electronic products, has grown relatively rapidly, from about 10% of exported finished products 10 years ago to nearly 20%.
"At present, China and other regions have steadily increased their trade volume with ASEAN , Middle East and other regions. This will be a future market opportunity. China's comparative advantages in finished products have emerged. China's current rapid growth is medium-tech manufacturing industries. For example, the market share of automobile manufacturing products has grown the fastest in the world." Haiwen said.
Since the beginning of this year, my country's automobile exports have shown a strong growth trend. According to data released by China Automobile Manufacturers Association , in the first nine months of this year, automobile companies exported 2.117 million vehicles, a year-on-year increase of 55.5%, of which 389,000 new energy vehicles were exported, a year-on-year increase of more than 1 times. As early as August this year, China's automobile exports jumped to second place in the world for the first time, and continued its growth trend in September, and its exports still ranked second in the world.
In Haiwen's view, challenges and opportunities for my country's foreign trade development coexist. Faced with challenges such as trade protectionism and technological restrictions, China should insist on implementing opening up to the outside world on a larger scale, wider field, and deeper level, rely on my country's large market advantages to promote international cooperation and achieve mutual benefit and win-win results.
High level of opening up to the outside world is inseparable from regional economic and trade cooperation. This year marks the first year of the entry into force of the RCEP agreement. At present, the RCEP agreement has officially come into effect on 13 of the 15 member states. According to the data released by General Administration of Customs, my country's export enterprises apply for RCEP certificates of origin and issue 266,000 copies of the RCEP certificate of origin, with a value of 97.9 billion yuan, and can enjoy 710 million yuan in tariff reductions from the importing country.
The first forum of this year's Canton Fair also held high-end dialogues on topics such as seizing RCEP opportunities and expanding the value of RCEP. Luo Yuze, deputy director and researcher of the Foreign Economic Research Department of the Development Research Center of the State Council, believes that from a macro perspective, RCEP has a strong role in stabilizing foreign trade. From a micro perspective, RCEP has brought great benefits to enterprises and promoted the development of regional economic and trade cooperation.
In the view of Song Yaoming, the Minister of Economic and Commercial of the Chinese Embassy in Japan, through the RCEP agreement, China and Japan have established trade relations for the first time, and China's exports to Japan will continue to increase in the future; RCEP will also create a more stable, transparent and predictable investment environment for enterprises of member countries, which will promote two-way investment between China and Japan. At the same time, member countries can also give full play to their respective advantages and consolidate the industrial chain and supply chain in the region.
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Editor of this issue Lin Haiming Intern Luo Xinyu
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