Since the beginning of this year, Jiaxiang Rural Commercial Bank has vigorously promoted the elderly to enjoy intelligent services in accordance with the deployment requirements of the Provincial Cooperative and Jining Audit Center Party Committee and combined with local realities, promoted the work of the elderly to enjoy intelligent services, promoted more efficient coordination of online and offline services, and promoted the deep integration of inclusive finance. Up to now, the bank has equipped 24 mobile door-to-door smart devices, 6 portable social security card devices into the village, and has provided door-to-door services of 226 people.
"Green Channel" improves the service level of the hall. Jiaxiang Rural Commercial Bank has five major financial service areas in its entire branches, including cash counters, non-cash counters, smart hall parish, self-service equipment area, and credit service area. The branch president and account manager rotate in the lobby to enrich the service power of the hall. While improving the intelligent financial services of the hall, the lobby manager is arranged to popularize bank cards and electronic banking through the hall micro-salon, face-to-face, one-on-one communication method, using the elderly to understand, and teach customers step by step to use bank cards, mobile banking and other businesses. Do a solid job in the lobby window, continuously optimize services for the elderly, adopt the "processing + full-process guidance" service model, focus on the elderly, open exclusive counter windows to meet the cash payment needs of elderly consumers, and provide cash payment channels or conversion methods.
"door-to-door service" extends the tentacles of inclusive finance. Jiaxiang Rural Commercial Bank announced the Agricultural Financial Officer service area and scope in the hall, guided customers to choose nearest inclusive financial service points to handle business, and equip 249 agricultural financial officers under their jurisdiction with cash counting machines, printers and other equipment to further provide safer and more convenient financial services for elderly customers. Based on the payment service needs of the elderly, formulate special payment services for the elderly, optimize offline service processes, and flexibly adopt door-to-door services on the premise that risks are controllable. Since the beginning of this year, a total of 226 people have been provided for door-to-door services.
"Public welfare publicity" builds a solid line of defense for funds. The bank comprehensively uses a variety of publicity methods and channels to continuously carry out knowledge promotion and popularization activities such as bank card payment and mobile payment for the elderly in an easy-to-understand manner to help the elderly become familiar with the use of payment products and services. Strengthen publicity on payment security, protection of sensitive personal payment information, prevention of illegal and criminal activities involving fraud, gambling, etc., explain typical violations, strengthen positive guidance and warning education, and help the elderly enhance their risk prevention awareness. In order to solve the difficulties of elderly customers using smart technology, we will go deep into the community to hold knowledge lectures and guidance training for elderly groups who are "not able to use" and are willing to learn, and teach the elderly group the use of common functions such as health code , ride code, online registration, payment and recharge, WeChat Alipay , as well as the use of mobile banking, WeChat banking and telephone banking, to improve the ability of elderly people to operate smart terminals and obtain digital information. Actively carry out mobile service team activities to go to villages, establish financial volunteer service teams, and carry out publicity and education activities for the elderly to prevent fraud, illegal fundraising, false health products, etc., expand awareness, improve prevention awareness, and ensure that the legitimate rights and interests of the elderly are not infringed upon. Through financial night schools, many publicity in various villages (communities) and through popular methods for the elderly, enhance the risk prevention awareness and self-protection awareness of the elderly. Since the beginning of this year, we have gone deep into villages and communities to apply for more than 9,000 social security cards for the elderly, so as to deliver financial services to our doorsteps.
correspondent Lu Yanliang
