htmlOn October 11, the China Association of Automobile Manufacturers released data showing that China's automobile production and sales continued to maintain a rapid growth trend in September, with production and sales reaching 2.672 million and 2.61 million respectively, a month-on-month increase of 11.5% and 9.5%, a year-on-year increase of 28.1% and 25.7%, and a month-on-month turn from negative to positive, with a year-on-year growth rate slightly lower than last month.
According to the official statement of the China Association of Automobile Manufacturers, in September this year and the first three quarters, China's automobile industry generally showed a trend of "off-season not slow, peak season reappeared", driving the industry to stabilize and rebound. In fact, the performance of the automobile market in September this year was not only outstanding in the first three quarters, but also the best September in the past five years, resuming the "Golden September" in the auto market.
data shows that from 2018 to the present, China's automobile production and sales in September exceeded 2.6 million vehicles for the first time this year, and the year-on-year growth rate was close to 30%, an increase of about 500,000 vehicles compared with last year. In addition, in the past few years, China Automobile's production and sales data in September have not had a glorious moment, basically remaining around 2.3 million vehicles. Only in 2020, the production and sales data in September exceeded 2.5 million vehicles, with a month-on-month and year-on-year growth rate of more than 10%.
Although the automobile market developed relatively well in September 2020, reflecting the existence of "Golden September" to a certain extent, it cannot be ignored that that year was the first year of the outbreak of the epidemic in China, and automobile consumption in the first half of the year was greatly suppressed. It can be said that most of the "Golden September" of that year were exchanged for the dismal situation in the first half of the year.
In contrast, the overall development of China's automobile market this year is relatively stable, with good starts from January to February, and production and sales have grown steadily; in mid-to-late March, due to the impact of the epidemic, the loss of sales of about 1 million vehicles in the past three months, but by June, automobile production and sales have increased significantly. Since June, the supply chain of my country's automobile industry affected by the epidemic has recovered in full swing, and enterprises have accelerated the pace of production to make up for losses. Therefore, before the Chinese automobile market opened in the second half of the year, the terminal market had a significant improvement, and the number of customers entering stores rebounded significantly.
has entered the second half of the year. July to August each year is a small off-season in the automobile sales market, but this phenomenon is not very obvious this year. The monthly automobile production and sales volume still shows a growth rate of more than 10%, which directly makes the auto market this year achieve "off-season not slow".
Even though the "off-season is not slow", the "Golden September and Silver October" has been weakened to a certain extent, this year's "Golden September" peak season still saw a significant increase in sales. One of the most important reasons why sales increased again in September this year is a series of promotional measures from the government and car companies. It is understood that in order to promote automobile consumption, the Ministry of Finance and the State Administration of Taxation issued the "Announcement on Reducing the Purchase Tax for Some Passenger Vehicles" at the end of May, proposing that the vehicle purchase tax policy for passenger cars with a purchase date of 2.0 liters and below whose bicycle price (excluding value-added tax) does not exceed 300,000 yuan will be levied at half the vehicle purchase tax policy.
is based on this preferential measure. In the three months from June to August this year, about 3.553 million cars across the country enjoyed the policy of reducing vehicle purchase tax, and a total of 23.04 billion yuan of vehicle purchase tax was reduced, which directly promoted the growth rate of China's automobile market.
In addition, local governments of each province and city have also formulated consumption promotion policies based on the specific situation of different regions, and the results were immediate and boosted regional sales. With the recent release of the "Announcement on Continuing the Policy of Vehicle Purchase Tax for New Energy Vehicles", it will further enhance the confidence of industry enterprises in developing new energy vehicles in the fourth quarter.
On the other hand, in the view of relevant experts from the China Association of Automobile Manufacturers, the breakthrough growth in sales in September this year is the joint role of various market segments. Specifically, the passenger car market continued its excellent performance from June to August, with production and sales increasing by 35.8% and 32.7% year-on-year. Among them, the sales of traditional fuel vehicles were 1.453 million, an increase of more than 158,000 over the same period last year, an increase of 11% month-on-month.
Under the trend of global development of automobile electrification, China's new energy vehicle development has always been in a leading position. In September alone, the production and sales of new energy reached 755,000 and 708,000 respectively, an increase of 1.1 times and 93.9% year-on-year, with a market share of 27.1%.At the same time, in the first nine months of this year, sales of new energy vehicles reached 4.567 million, a year-on-year increase of 1.1 times.
In addition to the overall performance of the automotive industry in September, most companies also truly achieved peak season marketing in September. Among the top ten enterprise groups in the first three quarters of automobile sales, 7 auto companies maintained a year-on-year growth trend, of which 6 auto groups sold more than 200,000 vehicles in September, and BYD's new energy vehicle sales exceeded 200,000 vehicles for the first time, achieving a year-on-year growth of 150%.
is in sharp contrast to the rapid development of new energy vehicles in traditional car companies. The growth rate of new car-making forces such as "Wei Xiaoli", which had been faster, has slowed down, and sales and market value have weakened. Among them, the delivery volume of Xiaopeng Motors for three consecutive months increased negatively month-on-month, with sales in September reaching 8,468 units, a year-on-year decrease of 18.67%.
It can be seen that this year we have ushered in the best "Golden September", but this is limited to the strong development of the overall automobile market and independent brands. In addition to this, whether "Silver October" can come as promised will become the industry's next focus.
