Four years, how is Gree , which said it was going to build cores? Many people may have forgotten this matter. After all, a home appliance company, who works in cross-professional chips, and has only been four years, what tricks can they do?
But you may not have imagined that Gree not only built a core, but also achieved surprising achievements. When Dong Mingzhu, when , was going to make a core, it said that success was only a matter of time, which caused a lot of ridicule. But now the facts have proved that Dong Mingzhu is not boasting, but has already made up her mind and started making chips down to earth.
Gree's amazing core manufacturing results
Public information shows that Dong Mingzhu announced the core manufacturing in April 2018, and Gree officially made the core manufacturing day in August. At that time, Gree spent money to establish a subsidiary - Zhuhai Zero Border Integrated Circuit Co., Ltd. , with a registered capital of 1 billion yuan. After
, in just over a year, the shipment of chips independently developed by zero boundaries exceeded 10 million. By this year, it has exceeded 100 million mark. According to the current shipment trend, by the end of this year, the total shipment of zero-boundary will exceed 135 million, and Gree will also achieve an average annual shipment of more than 36 million.
Isn’t it a joke that a cross-border enterprise can achieve such achievements in a short period of time? Many people questioned this. Could it be that inferior products are used as good products and performance is achieved through quantity?
This is really not the case. Data shows that the 32-bit series MCUs, smart home series chips and power semiconductor chips developed by Gree at Zero Boundary have all been authoritatively tested, with performance reaching the industry's leading position and comparable to imported chips. Moreover, its yield rate is also gratifying and can be mass-produced and used on a large scale.
So, how did Gree achieve the first-class chip product in such a short time? This may stem from "early layout". In fact, Zhuhai Zero Boundary is not an emerging institution. Its predecessor was the Microelectronics Institute and the Power Semiconductor Institute of Gree Communications Technology Research Institute, which was established earlier in 2015.
That is to say, although Dong Mingzhu announced that the core manufacturing started in 2018, related R&D work has already begun since 2015. It is reported that after the establishment of a new enterprise, Gree's plan for its own chip industry has changed from a single R&D design to a more comprehensive comprehensive chip supplier, from design R&D to production and sales.
Dong Mingzhu realized her bold words
At the beginning, when Gree announced that it would build a core, it was not optimistic by the market. Dong Mingzhu said that when Gree builds cores, it does not require the state to pay, but to spend money on it. Moreover, chip making will not affect the development of the company, because Gree's profit margin is 15%, and it can spend 10% of the profit or 7% of the profit for chip research and development.
Dong Mingzhu also said very domineeringly: "I invest 10 billion this year, 10 billion next year, 30 billion in three years, and even 50 billion in three years, I have no reason to fail. When we can master chips and if we can take high-end chips down that day, we can serve the world."
Still remember that when Gree announced that it would build a chip, its stock price fell by 9% the next day, which shows that the market is very unoptimistic about Dong Mingzhu's decision. But four years later, Gree proved itself and Dong Mingzhu also realized her bold words.
At present, the chips made by Gree are mainly used in the home appliance industry, medical care, industry and other fields. In terms of technical level and process, there may be a certain gap between them and consumer electronics, but they have made up for the gap in related fields in my country and reduced the domestic dependence on imported chips.
If there are more companies like Gree, entrepreneurs like Dong Mingzhu, who are willing to invest their funds and manpower in scientific and technological fields such as chip research and development, our speed of reliance on imported high-tech products will become faster and faster, and the degree to which we can be restricted will become lower and lower.
