TwitterTwitter is an American social network and microblog service company dedicated to serving public conversations. On October 27, local time, Musk completed the acquisition of "Twitter" for US$44 billion, and said that it has nothing to do with money and is for human civilization!
Musk laughed and hugged the sink to the Twitter headquarters. He served as CEO
Musk had just completed the acquisition of Twitter and carried out drastic reforms and opening up on the 28th: delisting, firing multiple executives, and planning to cancel the permanent ban on users, which is a bit dazzling. On the 29th, Musk convened a meeting of executives, claiming to "copy WeChat."
So, what is the difference and cleverness between China's WeChat and the US's Twitter? Even Musk is busy "plagiarizing"? Let's compare.
first, from the perspective of form.
Twitter has strong media attributes and weak social attributes. To succeed, the other party’s fans must apply for the other party to pass. After applying for friends on WeChat, you do not become a fan, but communicate one-on-one. You can only understand the other person's dynamics through your circle of friends.
second, from the perspective of attributes.
special promotion publicly expresses remarks and is pushed to readers through the platform. It is a bit like WeChat public tweets. It is a form of self-media, and fans can communicate with the author through comments. WeChat highlights the social attributes based on the circle of friends, and at the same time it also has self-media forms, making it more flexible. Only two people can see each other when they trust each other on WeChat, only group members can see chats in groups, only friends can see likes and comments in circles of friends, and all fans can see comments on public accounts.
Third, from the user's perspective.
Twitter user base is spread all over the world, currently supporting 34 languages, while WeChat is relatively less, and WeChat mainly serves Chinese and overseas Chinese. Due to resource and security factors, there is currently no Twitter, overturning the wall or using illegal channels in China, especially the discussion of sensitive illegal issues, and it may be punished. (Don’t try it, you can’t register or use it after downloading the app, don’t be too curious).
fourth, from a regulatory perspective.
Twitter is relatively open, but publishing negative energy content such as false and violent propaganda will still be subject to supervision. It is common for the platform to delete articles, ban, block, and ban accounts. Content posted on WeChat private chats and WeChat Moments, video accounts, and public accounts must comply with Chinese Internet standards, and there will be corresponding penalties for violating regulations.
Fifth, from the perspective of function.
The function of Twitter is published publicly, and the function is basically the same as Sina Weibo. WeChat is a private sharing, mainly a communication tool. The WeChat voice and video and red envelope transfer functions were launched one after another in 2014, while Special Recommendation was gradually launched in 2020, and there was no red envelope grab function, so it can be said that it was copied from WeChat.
From this we can see that WeChat does not seem to be a social boss, and it also integrated other software such as self-media functions and banking functions into one a few years ago. Twitter is slightly less flexible. No wonder Musk is thinking about copying WeChat.